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Social media has quickly proven itself to be an asset for brands of all shapes and sizes across almost every industry around the globe, but it’s been especially valuable for small and medium-sized businesses (SMBs). Platforms such as Twitter and Facebook give SMBs affordable and effective marketing opportunities that scale alongside their business growth, allowing them to re ...
Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect with consumers.
… Three-quarters of small and medium-sized businesses (SMBs) use social media, spending about one-fifth of their total media budget on platforms such as Facebook and Twitter, reveals a new study. In their ongoing study of the advertising behaviors of small and medium-sized businesses, BIA/Kelsey found that 74.5 percent now use social media…