Smb Solutions

  • 5 Reasons Why Local Marketing Will Mature in 2016

    … a steep learning curve. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions. The small businesses that choose digital marketing solutions that offer the greatest impact on mobile and online customers and require the least amount of effort to use are the ones that will thrive…

    Street Fightin Social Mobile- 17 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology…

    Street Fightin Mobile- 14 readers -
  • #SFSNYC VIDEO: Opening Keynote

    … #SFSNYC VIDEO: Opening Keynote November 2, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC Booker CEO Josh McCarter Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical…

    Street Fight- 17 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … of the various models is best — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — have been raging in digital marketing circles for years. For a host of reasons, DIY would seem to be the logical winning choice, and yet, as our own research has shown, SMBs regularly say they lack the time and resources…

    Street Fight- 12 readers -
  • SMBs and Self-Service: Are We There Yet?

    … a year earlier uncovered similar results. On average, 61 percent said they were in fact managing their own marketing in house across most channels. Other surveys tell a different story. Data from a 2014 Thrive Analytics poll of 760 SMBs found that on average, SMBs were working with between two and five marketing services providers across multiple…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 14 readers -
  • 6 Strategies for Improving Email Pitches to SMBs

    …. “Subject lines are the most important thing for cold emails. We try to grab their attention using a variety of differentiating information. Include a mutual acquaintance or the fact that you’re traveling to their city in the subject line.” (Winston Lord, Venga) 2. Lead with a free service. “Lead with the free, valuable service they usually have…

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

    …, reading articles, or, at the opposite extreme, ignoring digital options entirely. Because my last article on the SMB marketing ecosystem received so much attention, this follow-up provides SMBs with additional information to determine the most popular digital marketing vendors. Simply stated: There is wisdom in the crowd. If more people follow…

    Street Fightin Facebook Twitter- 21 readers -
  • Better Use of Data Could Dramatically Alter Local Digital Sales

    … “old school” when it comes to small business (SMB) advertiser acquisition. All of that is about to change with the appearance of multiple companies trying to put data at the center of the way digital marketing is presented and sold to local businesses. Old-School Sales Tactics Sales tactics targeting SMBs have generally fallen into four buckets…

    Greg Sterling/ Street Fightin SEO EMail- 14 readers -
  • ShopKeep’s Richelson: You Have to Specialize, Then Grow

    …, you can do this through email receipts and tracking their purchases in-store, and linking that to MailChimp. If you send an email receipt to a customer through ShopKeep, that address gets added to your MailChimp list. That’s super-powerful stuff, because it used to be really hard to get email addresses out of a point of sale and upload them…

    Street Fight- 16 readers -
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