Smb Solutions

  • 5 Reasons Why Local Marketing Will Mature in 2016

    … a steep learning curve. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions. The small businesses that choose digital marketing solutions that offer the greatest impact on mobile and online customers and require the least amount of effort to use are the ones that will thrive…

    Street Fightin Social Mobile- 14 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … and services into the hyperlocal media and commerce marketplace. For input into our analysis, last month we posted a executive survey we promoted via blog posts on the Street Fight site, social media, and the Street Fight newsletter, and offered as an incentive a discount on tickets to our New York Summit. Thirty-five mostly C-level execs or VPs from…

    Street Fightin Mobile- 10 readers -
  • #SFSNYC VIDEO: Opening Keynote

    … #SFSNYC VIDEO: Opening Keynote November 2, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC Booker CEO Josh McCarter Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical…

    Street Fight- 9 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … DEBATE: The Marketing of SMB Marketing Solutions October 28, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary Today marks the rare occasion when we have two columns — one from Greg Sterling, the other by Matt Matergia — that touch on the same subject: the marketing and provision of SMB marketing solutions. Debates over which…

    Street Fight- 9 readers -
  • SMBs and Self-Service: Are We There Yet?

    … channels, notwithstanding the desire to work with fewer providers. Third, across the industry SMB advertiser churn rates remain high. This is reflective of a number of challenges, chief among them SMB skepticism and frustration with third-party marketing providers. Fourth, solutions simple enough to make self-service viable are beginning to emerge…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 9 readers -
  • 6 Strategies for Improving Email Pitches to SMBs

    … and consumers.” (Jeremy Gin, SiteJabber) 5. Set an implementation plan. “The most important thing for [our] team when dealing with potential users is to effectively convey the capabilities of the system. To do this we utilize a consultative approach, especially with our SMB owners. After we have made first contact and established that iConnect…

    Stephanie Miles/ Street Fightin EMail- 8 readers -
  • INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

    …, reading articles, or, at the opposite extreme, ignoring digital options entirely. Because my last article on the SMB marketing ecosystem received so much attention, this follow-up provides SMBs with additional information to determine the most popular digital marketing vendors. Simply stated: There is wisdom in the crowd. If more people follow…

    Street Fightin Facebook Twitter- 14 readers -
  • Better Use of Data Could Dramatically Alter Local Digital Sales

    … First-party data, third-party data, big data, smart data: Whatever the type, data is a core principle of digital marketing today. Yet when it comes to local, big data has not penetrated very deeply into marketing, particularly where the sales process is concerned. The efforts of local marketing vendors and media sellers have remained fairly…

    Greg Sterling/ Street Fightin SEO EMail- 11 readers -
  • ShopKeep’s Richelson: You Have to Specialize, Then Grow

    … to become all-in-one — or at least many-things-in-one — solutions. Cloud-based point-of-sale system ShopKeep, which began as POS software and now provides hardware, payments, marketing, and analytics, is an example of this trend. Founder Jason Richelson spoke recently about the company’s move beyond the software space and how cloud computing is changing…

    Street Fight- 13 readers -
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