Smb Solutions

  • 5 Reasons Why Local Marketing Will Mature in 2016

    … a steep learning curve. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions. The small businesses that choose digital marketing solutions that offer the greatest impact on mobile and online customers and require the least amount of effort to use are the ones that will thrive…

    Street Fightin Social Mobile- 16 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … bundling point products into an integrated marketing and commerce solution presents the benefits of functional integration, better analytics, upselling opportunities, margins and service remain hard. We see an opportunity for a new breed of local services portal. The industry could use a few hubs for demand generation, integration, and fulfillment…

    Street Fightin Mobile- 12 readers -
  • #SFSNYC VIDEO: Opening Keynote

    … #SFSNYC VIDEO: Opening Keynote November 2, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC Booker CEO Josh McCarter Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical…

    Street Fight- 12 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … of the various models is best — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — have been raging in digital marketing circles for years. For a host of reasons, DIY would seem to be the logical winning choice, and yet, as our own research has shown, SMBs regularly say they lack the time and resources…

    Street Fight- 11 readers -
  • SMBs and Self-Service: Are We There Yet?

    …” of SMB marketing — or at least the desire to do so. Second, as a technical matter, self-service already appears to be at critical mass. A late 2014 survey of 736 mostly North American SMBs by local SEO firm BrightLocal found nearly two-thirds (64 percent) were handling digital marketing in house. A survey of 1,200 SMBs I developed on behalf of YP…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 12 readers -
  • 6 Strategies for Improving Email Pitches to SMBs

    … to pay for and make it clear why and how you are able to provide this for free, so they know there is no ‘catch.’ At SiteJabber, we did this with our free reputation management tools, which usually cost SMBs thousands of dollars.” (Jeremy Gin, SiteJabber) 3. Use the names of existing clients. “When you get great partners on board (we work…

    Stephanie Miles/ Street Fightin EMail- 8 readers -
  • INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

    … If you’re an SMB looking for a vendor to help with your digital needs, how do you decide when so much choice exists? You can take phone calls from vendors but when the average SMB receives anywhere from 20 to 40 sales calls per month, that means a big time commitment. Other options include surveying friends and colleagues, studying websites…

    Street Fightin Facebook Twitter- 15 readers -
  • Better Use of Data Could Dramatically Alter Local Digital Sales

    … “old school” when it comes to small business (SMB) advertiser acquisition. All of that is about to change with the appearance of multiple companies trying to put data at the center of the way digital marketing is presented and sold to local businesses. Old-School Sales Tactics Sales tactics targeting SMBs have generally fallen into four buckets…

    Greg Sterling/ Street Fightin SEO EMail- 11 readers -
  • ShopKeep’s Richelson: You Have to Specialize, Then Grow

    … to become all-in-one — or at least many-things-in-one — solutions. Cloud-based point-of-sale system ShopKeep, which began as POS software and now provides hardware, payments, marketing, and analytics, is an example of this trend. Founder Jason Richelson spoke recently about the company’s move beyond the software space and how cloud computing is changing…

    Street Fight- 15 readers -
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