Smb Solutions

  • 5 Reasons Why Local Marketing Will Mature in 2016

    … a steep learning curve. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions. The small businesses that choose digital marketing solutions that offer the greatest impact on mobile and online customers and require the least amount of effort to use are the ones that will thrive…

    Street Fightin Social Mobile- 15 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … bundling point products into an integrated marketing and commerce solution presents the benefits of functional integration, better analytics, upselling opportunities, margins and service remain hard. We see an opportunity for a new breed of local services portal. The industry could use a few hubs for demand generation, integration, and fulfillment…

    Street Fightin Mobile- 11 readers -
  • #SFSNYC VIDEO: Opening Keynote

    … #SFSNYC VIDEO: Opening Keynote November 2, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC Booker CEO Josh McCarter Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical…

    Street Fight- 10 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    … DEBATE: The Marketing of SMB Marketing Solutions October 28, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary Today marks the rare occasion when we have two columns — one from Greg Sterling, the other by Matt Matergia — that touch on the same subject: the marketing and provision of SMB marketing solutions. Debates over which…

    Street Fight- 10 readers -
  • SMBs and Self-Service: Are We There Yet?

    … channels, notwithstanding the desire to work with fewer providers. Third, across the industry SMB advertiser churn rates remain high. This is reflective of a number of challenges, chief among them SMB skepticism and frustration with third-party marketing providers. Fourth, solutions simple enough to make self-service viable are beginning to emerge…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 9 readers -
  • 6 Strategies for Improving Email Pitches to SMBs

    … to pay for and make it clear why and how you are able to provide this for free, so they know there is no ‘catch.’ At SiteJabber, we did this with our free reputation management tools, which usually cost SMBs thousands of dollars.” (Jeremy Gin, SiteJabber) 3. Use the names of existing clients. “When you get great partners on board (we work…

    Stephanie Miles/ Street Fightin EMail- 8 readers -
  • INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

    … If you’re an SMB looking for a vendor to help with your digital needs, how do you decide when so much choice exists? You can take phone calls from vendors but when the average SMB receives anywhere from 20 to 40 sales calls per month, that means a big time commitment. Other options include surveying friends and colleagues, studying websites…

    Street Fightin Facebook Twitter- 15 readers -
  • Better Use of Data Could Dramatically Alter Local Digital Sales

    … “old school” when it comes to small business (SMB) advertiser acquisition. All of that is about to change with the appearance of multiple companies trying to put data at the center of the way digital marketing is presented and sold to local businesses. Old-School Sales Tactics Sales tactics targeting SMBs have generally fallen into four buckets…

    Greg Sterling/ Street Fightin SEO EMail- 11 readers -
  • ShopKeep’s Richelson: You Have to Specialize, Then Grow

    … ShopKeep’s Richelson: You Have to Specialize, Then Grow September 18, 2015 by Annie Melton Leave a Comment Filed Under: #SFSNYC, Interviews There’s no shortage of digital tools to ease the various pains of being a small business owner. Many of the companies offering these services to merchants are expanding beyond their initial reach…

    Street Fight- 14 readers -
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