• Small Business Owners Aren’t Using Instagram (Survey)

      Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non-core social network.

      AllTwitterin Social- 11 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from video editing software provider Magisto…

    AllFacebook- 12 readers -
  • What Twitter Moments Means for Small Businesses

    … A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly, Fox News, NASA and BuzzFeed. Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators…

    AllTwitterin Social Twitter- 15 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    I’ve had the pleasure of working alongside a number of elite companies as they’ve experienced the Technology Adoption Life Cycle (or as I like to call it, the bell curve ride), as portrayed in Geoffrey Moore’s book Crossing the Chasm. I’m often asked by entrepreneurs and venture capitalists alike to explain what changes throughout the course of the “bell curve ride” and how o ...

    Street Fight- 10 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 16 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … Video is becoming a core part of social engagement, but how are marketers adapting their strategy in attempts to capture views and users? The 2016 Social Video Forecast from Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year…

    AllTwitterin How To's- 9 readers -
  • How Online Lenders Can Refine Their Targeting of SMBs

    … This is the first in a new Street Fight series on small business demand generation. Periodically, Sidewalk’s Mo Yehia will tap the perspectives of various data vendors who want to share best practices to help B2SMB companies use business intelligence to more efficiently target and sell to SMBs. The current state of SMB sales and marketing…

    Street Fightin How To's- 8 readers -
  • How Can Local Businesses From RankBrain?

    … of the most influential creations on the Internet, an omniscient presence that reaches across millions of computers, mobile devices, and servers, filtering the mass quantities of information to learn and grow – and we’re definitely starting to see the impact on the advertising efforts of local small and medium-sized business (SMBs). One step backward…

    Street Fightin Google- 6 readers -
  • Mobile Apps Have Disrupted Your World, So Why Not Your Business?

    … application called Qkr! with Masterpass, which demonstrates that one idea can have many use cases. Qkr “enables consumers to seamlessly order and pay for goods and services via their smartphone (iOS and Android) without having to wait in line.” And it’s being used in retail locations in eight countries across four continents: It’s being used…

    Mary C. Long/ AllTwitter- 10 readers -
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