• How Are Marketers and SMBs Using Social Video? (Report)

    … that their motivation to use video was competitors already engaging in video creation. One issue behind slow adoption could simply be a lack of in-house video capabilities. 57 percent and 50 percent of those surveyed have video editing software, but when it comes to capture technology, less than 50 percent have access to a DSLR (digital single-lens reflex camera…

    AllTwitterin How To's- 8 readers -
  • How Online Lenders Can Refine Their Targeting of SMBs

    … This is the first in a new Street Fight series on small business demand generation. Periodically, Sidewalk’s Mo Yehia will tap the perspectives of various data vendors who want to share best practices to help B2SMB companies use business intelligence to more efficiently target and sell to SMBs. The current state of SMB sales and marketing…

    Street Fightin How To's- 7 readers -
  • How Can Local Businesses From RankBrain?

    … Google’s ability to deliver search results has changed exponentially since Larry Page and Sergey Brin first created the engine in 1997, and a significant recent change to the platform has been the addition of RankBrain, which, as its name forewarns, is a machine learning AI system. Introduced in the past year, RankBrain is probably one…

    Street Fightin Google- 5 readers -
  • Mobile Apps Have Disrupted Your World, So Why Not Your Business?

    … You’re more likely to forget to brush your teeth than you are to forget your phone at home. There’s no study speaking to this, it’s just an intuitive fact. So if your business hasn’t either created a mobile application or isn’t successfully leveraging mobile in some major way, you might as well lose both the toothbrush and your phone right now…

    Mary C. Long/ AllTwitter- 9 readers -
  • How Much Do You Know About Your SMB Customers?

    … How Much Do You Know About Your SMB Customers? June 29, 2016 by The Editors Filed Under: Features They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result…

    Street Fight- 9 readers -
  • What’s Next for Social Video? (Infographic)

    … on the swell in video engagement. Marketers are increasingly taking advantage of video, and more of them are generating original content for their campaigns. According to Animoto, 84 percent of professional marketers and 55 percent of small and midsized business owners have produced or outsourced an original video in the last 12 months. SMBs…

    AllTwitterin Facebook YouTube- 12 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 8 readers -
  • 2016 Facebook and Instagram Awards Winners

    … joined the fray in 2016. More than 600 small and midsized businesses took advantage of the new Small Business category. The new Innovation category drew more than 100 entries. And the new Best Use of Facebook Platforms category saw more than 450 entries. The Blue winner, the top honor of the 2016 Facebook and Instagram Awards, went to R/GA for its…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Microsoft Launches Sprightly Digital Content Creation App on iOS

    … Following its release on Android in February, Microsoft released Sprightly on iOS. The Microsoft Garage application was designed to help small and midsized businesses create digital content without the need to hire designers. The Sprightly app allows users to create fliers, catalogs, price lists, e-cards and coupons. Users first select…

    AllFacebookin Content- 11 readers -
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