Smbs

  • SMBs Plan to Increase Digital Marketing Budgets (Report)

    … budgets will increase this year, and of that group, 30 percent are increasing their budgets “considerably.” Nearly 60 percent of those increasing their budgets plan to expand their social marketing spending, 50 percent plan to increase spend on mobile marketing and 42 percent plan to increase spend on the ever-reliable email marketing. While SMBs…

    AllFacebookin Social Mobile EMail- 19 readers -
  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection…

    Street Fightin Content- 14 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 26 readers -
  • Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

    … like Hyperlapse and Boomerang allow anyone to create engaging and relevant videos in just minutes. SMBs will deepen customer relationships: Customers crave real-time engagement with brands, as do small businesses with their customers. SMBs will continue to make strides in 2017 to connect directly with their customers, be it through calls, texts…

    David Cohen/ AllFacebookin Mobile Facebook- 17 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … to track this return on investment. Perhaps a more key problem is that 51 percent of small businesses surveyed use no social platforms in their marketing campaigns and 39 percent use Facebook. For the majority, social seems too intimidating, or small businesses feel that sites like Facebook are their only reliable option. What’s important to note is that while Facebook may drive more traffic, smaller sites may deliver a higher ROI for smaller businesses. Image courtesy of Shutterstock. …

    AllTwitterin Social- 12 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … of social marketing, and it’s a core aspect of their approach. 44 percent of all SMBs surveyed depend on social ads for brand awareness, yet the split between millennials and boomers is 68 percent to 27 percent, respectively. 41 percent also rely on social ads for revenue, and there’s a similar split–60 percent to 27 percent. Boomers also lag…

    AllFacebook- 14 readers -
  • What Twitter Moments Means for Small Businesses

    … A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly, Fox News, NASA and BuzzFeed. Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators…

    AllTwitterin Social Twitter- 22 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    … the Technology Adoption Life-Cycle, the people you engage with require a higher level of attention in order to be converted into customers. For example, the Late Majority and Laggards require much more “education and selling” before they’re willing to try something new as opposed to an Early Adopter. Make sense? Conversion Zone So here is where all…

    Street Fightin EMail- 12 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 19 readers -
Get the top posts daily into your mailbox!
More from around the web