Smbs

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 22 readers -
    • Sponsored Content: Using Your Website as a Customer Engagement Tool

      This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection between them and their favorite brands.

      Street Fightin Content- 12 readers -
    • SMBs Plan to Increase Digital Marketing Budgets (Report)

      There are no universal solutions for marketing. Each business, regardless of its scale, needs to find a solution that best fits its needs and strategy. However, keeping watch on other enterprises and trends can give help lead you in the right direction. A study from all-in-one online marketing platform GetResponse examines the direction that small and midsized businesses pla ...

      AllFacebookin Social Mobile EMail- 15 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non…

    AllTwitterin Social- 11 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … of social marketing, and it’s a core aspect of their approach. 44 percent of all SMBs surveyed depend on social ads for brand awareness, yet the split between millennials and boomers is 68 percent to 27 percent, respectively. 41 percent also rely on social ads for revenue, and there’s a similar split–60 percent to 27 percent. Boomers also lag…

    AllFacebook- 13 readers -
  • What Twitter Moments Means for Small Businesses

    … A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly, Fox News, NASA and BuzzFeed. Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators…

    AllTwitterin Social Twitter- 20 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    … I’ve had the pleasure of working alongside a number of elite companies as they’ve experienced the Technology Adoption Life Cycle (or as I like to call it, the bell curve ride), as portrayed in Geoffrey Moore’s book Crossing the Chasm. I’m often asked by entrepreneurs and venture capitalists alike to explain what changes throughout the course…

    Street Fightin EMail- 11 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 18 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … Video is becoming a core part of social engagement, but how are marketers adapting their strategy in attempts to capture views and users? The 2016 Social Video Forecast from Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year…

    AllTwitterin How To's- 10 readers -
  • How Online Lenders Can Refine Their Targeting of SMBs

    … not enough money in the till to operate the business (e.g. pay rent, order inventory, give change, et cetera). SMBs in this situation may be ripe for short-term, WC-type loans, where lenders offer short term bridge loans based on expected cash flow — account receivables, unpaid invoices, et cetera. So, which SMBs are in need of short term capital? One…

    Street Fightin How To's- 8 readers -
  • How Can Local Businesses From RankBrain?

    … of the most influential creations on the Internet, an omniscient presence that reaches across millions of computers, mobile devices, and servers, filtering the mass quantities of information to learn and grow – and we’re definitely starting to see the impact on the advertising efforts of local small and medium-sized business (SMBs). One step backward…

    Street Fightin Google- 6 readers -
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