Smbs

  • Research Roundup: Comparing Franchisees and Independent Professionals

    … As background research in support of Street Fight’s forthcoming Local Merchant report, I came across some good surveys focused at opposite ends of the local small business spectrum: franchise operators and self-employed professionals. Comparing the results, it feels like, though the industry is selling these groups the same marketing…

    Street Fightin EMail- 22 readers -
  • Tried and True Marketing Tactics SMBs Can Borrow From Premium Brands

    … If there’s one thing “premium brands” share, it’s a retail experience that caters to the customer’s wants, needs and desires. The mantra is always “yes” — no matter how ridiculous the demands. As a result, premium brands often emphasize a set of “hand crafted” attributes: a unique and genuine look and feel both online and off; an appeal…

    Street Fight- 16 readers -
  • SMBs Plan to Increase Digital Marketing Budgets (Report)

    … that small and midsized businesses plan to take this year. The GetResponse study of 200 U.S.-based SMB decision-makers was conducted at the end of 2016 and provides insight into both the trends that lead the marketing industry as a whole and the specifics for SMBs. Overall, 70 percent of the study participants said their digital and web-based marketing…

    AllFacebookin Social Mobile EMail- 23 readers -
  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … performance track record for innovation and execution, balancing strategy, tactics and logistics. As an industry leader, Todd has over 20 years of experience bringing products to the SMB market place and has been recognized for his leadership in operationalizing, promoting and fulfillment of online advertising solutions for local businesses. Prior…

    Street Fightin Content- 14 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 42 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non…

    AllTwitterin Social- 13 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    …, 41 percent of millennials surveyed spend the bulk of their budget on mobile, compared with just 10 percent of boomers. According to Magisto chief marketing officer Reid Genauer, the disparity is because many millennials are digital natives with a culture of innovation: For them, digital and mobile-first marketing is not a shift but rather…

    AllFacebook- 20 readers -
  • What Twitter Moments Means for Small Businesses

    … the many things it does, Twitter Moments allows you to tell a story about your brand and focus on topics that are relevant to your target market. Allure recently created its own Twitter Moment to show readers what it’s like to be editor in chief of its magazine. Product Hunt also created its own Moment highlighting Snapchat’s new Spectacles and its…

    AllTwitterin Social Twitter- 24 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    … the Technology Adoption Life-Cycle, the people you engage with require a higher level of attention in order to be converted into customers. For example, the Late Majority and Laggards require much more “education and selling” before they’re willing to try something new as opposed to an Early Adopter. Make sense? Conversion Zone So here is where all…

    Street Fightin EMail- 12 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
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