Smith Micro

  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … solutions firm Smith Micro. “Integrating device analytics on loyalty apps, as a background service will give brands 10 or 20 times more audience coverage and a ton of insights to enhance their mobile strategy.” She adds that using GPS and routing algorithms can also allow marketers to help attendees find the fastest path to their destination. Learn…

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