Smorgas Pinners

  • How IKEA Became Kings of Content Marketing

    John Lennon may have said the Beatles were more popular than Jesus… But what about IKEA? The Swedish “Life Improvement Store” prints over 200 million copies of its catalog each year—double the amount of Bibles printed in the same time frame. While IKEA’s print offering is its most enduring piece of content marketing, it only scratches the surface of the brand’s exemplary conte ...

    Amanda Walgrove/ The Content Strategist- 46 readers -
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