Smx 2014

  • SMX 2014 Recap – Measuring Up With Facebook

    … of direct click conversion. Leveraging cross device conversion attribution can help you understand how users move between devices before they convert. Additional insights can also be gathered through Facebook Audience Insights and Google Affinity Metrics. Measurements of your success should be tracked through brand lift in search and organic traffic…

    ZOG Digital Blogin Social Paid Search Twitter- 13 readers -