Smx East

    • New goodies for online retailers at SMX East

      If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets ad ...

      Chris Sherman/ Search Engine Land- 15 readers -
  • How to test and perfect nearly everything in PPC

    … include: How to design a good experiment in the first place Understanding the difference between drafts and experiments in AdWords How Google shopping ads differ from other types of PPC What tools are available and how to best use them Want to learn more about testing and perfecting your ads? Check out the Breakthrough SEM Testing Tactics session at SMX…

    Chris Sherman/ Search Engine Landin Paid Search SEO How To's- 18 readers -
  • Wanted: Session ideas for SMX East

    … chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention. We’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 3 speakers. Here, we’re not looking for solo presentations…

    Chris Sherman/ Search Engine Landin SEO- 19 readers -
  • SMX East Recap: Avoid Content Marketing Chaos

    … I attended SMX East this year, and had the awesome opportunity to take in a wide variety of sessions. One of my favorites included “Content Marketing: Success by Design” with Eric Enge and Mark Traphagen. They gave a great presentation and offered plenty of great points designed to help brands take their content marketing efforts to the next…

    Matt Secrist/ Search Engine Journalin Content- 3 readers -
  • Fun Times Speaking At SMX East New York

    … Oct. 04 This past week, I spoke about Advanced PPC Bidding Strategies at SMX East, New York. It was so much fun. Today, I wanted to share my experience and some cool pictures. My Speaking Opportunity: It’s All About Great Friendships PPC Ian and Leo Polanowski (Head of Client Services, Americas – Yahoo!) If you’ve been reading PPC Ian…

    Ian Lopuch/ PPC Ianin Paid Search- 13 readers -
  • Live @ SMX East: What SEOs Should Be Doing With Mobile

    For years, debates raged about what constituted "best practices" when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing for hundreds if not thousands of different devices, each with its own unique requirements.

    Chris Sherman/ Search Engine Land- 15 readers -