Smx East

  • The holidays arrived early for local marketers

    …The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting... Please visit Search Engine Land for the full…

    Chris Sherman/ Search Engine Landin SEO- 11 readers -
  • SEO ranking factors: What’s important, what’s not

    … This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and video files. With loads…

    Chris Sherman/ Search Engine Landin SEO Google- 18 readers -
  • Why going global is essential to your business

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Chris Sherman/ Search Engine Landin SEO- 11 readers -
  • New goodies for online retailers at SMX East

    … If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share…

    Chris Sherman/ Search Engine Land- 18 readers -
  • How to test and perfect nearly everything in PPC

    … with your campaigns, and you should. Search Engine Land columnist Andreas Reiffen, who is also a regular speaker at SMX, has adapted his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Some of the key points he touches on in How to test (and perfect) nearly everything in PPC…

    Chris Sherman/ Search Engine Landin Paid Search SEO How To's- 18 readers -
  • Wanted: Session ideas for SMX East

    … chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention. We’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 3 speakers. Here, we’re not looking for solo presentations…

    Chris Sherman/ Search Engine Landin SEO- 19 readers -