Smx & Dmd Alerts

  • How much is a happy customer worth?

    … In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert Christine Crandell, who will explain…

    Search Engine Landin SEO How To's- 13 readers -
  • Content Attribution: Identifying content that converts

    Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth.

    Marketing Land- 11 readers -
  • How to Use Network Data to Turn Bad Inputs into Gold

    … If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built…

    Search Engine Landin SEO How To's- 15 readers -
  • 4 reasons you should attend MarTech this May

    …, networking events including the Stackies Awards, marketing technology solutions in the Expo Hall, case studies from leading martech providers, event mobile app, hot meals, WiFi and more! We look forward to hosting you May 9-11 in San Francisco. P.S. MarTech is better with colleagues! We offer team packages at discounts of as much as 20%! View group rates. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author …

    Scott Brinker/ Search Engine Landin SEO- 12 readers -
  • 4 reasons you should attend MarTech this May

    … Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded program This year’s program…

    Scott Brinker/ Marketing Land- 14 readers -
  • How to Use Network Data to Turn Bad Inputs into Gold

    … If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built…

    Marketing Landin How To's- 21 readers -
  • SMX West is just days away. Reserve your seat now!

    … 21) and Google (March 22), and more than 20 presentations in the SMX Theater. Hurry, SMX West is almost here – register today! P.S. We asked Search Engine Land’s Founding Editor Danny Sullivan to record this quick video message for you! About The Author Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers. Special content features, site announcements and occasional sponsor messages are posted by Marketing Land. …

    Marketing Land- 13 readers -
  • The Value of a Happy Customer: Action steps to a great customer experience

    … A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use this knowledge to make your customers…

    Search Engine Landin SEO- 16 readers -
  • Optimizing for Mobile Search: A checklist to improve local SEO

    … Mobile devices now account for nearly 60% of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll provide a checklist of the many elements that go…

    Search Engine Landin SEO- 12 readers -
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