Snap Ads

  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Spending on Social Advertising Is On the Rise (Report)

    … carrying into 2017. Brands continue to find new and innovative ways to leverage social media to connect with their audiences, and at 4C, we’re helping them do it at scale and connect across screens to TV, as well. 4C also began monitoring ad growth on Snapchat during the fourth quarter. The mobile messaging application has come into its own…

    AllTwitterin Social Mobile Facebook- 22 readers -
  • The Value of Paid Social

    With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

    AllTwitter- 30 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … as much as $750,000 for just a 24-hour window. Its newer products, sponsored geofilters and sponsored lenses, were also expensive, sometimes costing millions of dollars. Over the past year, Snapchat has dropped its prices. It now offers programs that start at around $50,000, which, coupled with the API, suggests that Snapchat wants to make…

    AllTwitterin Facebook- 18 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 16 readers -
  • How To Create A Snapchat Ad

    … to local businesses to advertise on their platform. There are three primary ways that brands can use Snapchat to reach prospective customers: Snap Ads, Sponsored Geofilters, and Sponsored Lenses. Between these three options, companies have a lot of creative freedom in how they want to position their brand based on their target consumer. Advertising…

    Marketing Technology Blogin How To's- 7 readers -
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