Snap Ads

  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Spending on Social Advertising Is On the Rise (Report)

    … throughout 2016, and now its ad services seem to be delivering promising results, according to Ben Hovaness, group director for Resolution Media, who was quoted in the report: In the first two months since the Snapchat launch, Resolution has seen promising early results. Apples-to-apples comparisons of CPMs (cost per thousand impressions)–same demographic…

    AllTwitterin Social Mobile Facebook- 28 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 36 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and it is not going to become the norm for every advertiser. But for brands with big budgets and/or a clear need to target young consumers, a Snapchat play can make sense—as long as it’s backed by the requisite investment in custom creative. Ted Dhanik is the CEO of digital advertising agency engage:DBR. …

    AllTwitterin Facebook- 21 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 24 readers -
  • How To Create A Snapchat Ad

    In the past few years, Snapchat has grown its following to over a 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise that companies and advertisers are flocking to Snapchat to advertise to their target markets.

    Marketing Technology Blog- 10 readers -
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