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  • The Value of Paid Social

    … followers based on shared interests. Like most other channels, organic provides value, but only up to a certain point. We know that Pinterest is a huge driver of traffic (usually net new), and that its organic tools like the Save button are big drivers of this traffic. Organic performance can help guide creative strategy for promoted content. We…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … and its hold on the teen and 20-something market. It reaches 41 percent of all 18- to 34-year-olds in the U.S., a figure it proudly touts on its website. Snapchat also says that the swipe-up rate for Snap Ads is five times greater than the click-through rate on other social media sites. Daily users spend 25 to 30 minutes on the application…

    AllTwitterin Facebook- 12 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … regarded content to new platforms as a way to grow reach and awareness with key audiences. And Goldman Sachs global co-head of brand and content strategy Amanda Rubin added: We couldn’t pass up the chance to be part of The Economist’s launch on Snapchat. What a great opportunity to be connected to a whole new audience of readers who are interested in The Economist’s brand of intelligent and insightful analysis. Readers: What are your initial thoughts on The Economist publishing on Snapchat Discover? …

    David Cohen/ AllTwitter- 13 readers -
  • How To Create A Snapchat Ad

    … will typically respond within one business day. Upon approval, purchase your Geofilter on Snapchat’s website and wait for it to go live! Advertising Option 3: Sponsored Lense The third Snapchat advertising option that brands can utilize is a Sponsored Lense. A lens is a facial recognition feature on Snapchat that enables creative art to be layered…

    Marketing Technology Blogin How To's- 7 readers -
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