Snap Ads

  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Spending on Social Advertising Is On the Rise (Report)

    … Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising…

    AllTwitterin Social Mobile Facebook- 26 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 31 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and more than 66 percent of Snapchat’s 150 million users post every day. Engagement is the keyword for both Snapchat sales folks and the brands that jump on board. The most effective Snapchat campaigns are silly, entertaining and sometimes even mindless. For example, on Cinco de Mayo, Taco Bell released a sponsored lens that turned people’s heads…

    AllTwitterin Facebook- 20 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    …, and we’re thrilled that they’ll be introducing their content to the Snapchat community through in-depth coverage of some of the most important issues we face, from the future of our global economy to foreign policy and culture. The Economist deputy editor Tom Standage added: As the news environment becomes ever noisier, our expertise in providing…

    David Cohen/ AllTwitter- 19 readers -
  • How To Create A Snapchat Ad

    … In the past few years, Snapchat has grown its following to over a 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise that companies and advertisers are flocking to Snapchat to advertise to their target markets. Millennials currently…

    Marketing Technology Blogin How To's- 9 readers -
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