Snap Ads

  • Does Snapchat Really Matter to Marketers?

    … or video you post to your very own stories section that’s visible to you and all your friends. Stories expire in 24 hours. Advertising – Snapchat offers Snap Ads, Sponsored Geofilters, and Sponsored Lenses in their current advertising options. 3 Ways to Advertise on Snapchat Snapchatters watch over 10 billion videos per day, which is more than a 350…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Spending on Social Advertising Is On the Rise (Report)

    … targeting parameters and spend volumes–indicate a consistent 10 percent to 15 percent discount imparted to Snap Ads between user stories purchased at auction relative to the same media purchased at rate card prices. While 2016 may have been the year of growth, 2017 promises to be a year of change for marketers. Emerging trends in search focused…

    AllTwitterin Social Mobile Facebook- 29 readers -
  • The Value of Paid Social

    … audiences. Partnerships with third-party data companies enable advertisers to target users based on offline buying behavior. Bidding: Bid types enable optimization toward a variety of campaign objectives. Optimization: Activity can be optimized on a specific goal–reach, awareness, offsite conversion or engagement. Tracking: Each platform has its own…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and it is not going to become the norm for every advertiser. But for brands with big budgets and/or a clear need to target young consumers, a Snapchat play can make sense—as long as it’s backed by the requisite investment in custom creative. Ted Dhanik is the CEO of digital advertising agency engage:DBR. …

    AllTwitterin Facebook- 22 readers -
  • How To Create A Snapchat Ad

    … to local businesses to advertise on their platform. There are three primary ways that brands can use Snapchat to reach prospective customers: Snap Ads, Sponsored Geofilters, and Sponsored Lenses. Between these three options, companies have a lot of creative freedom in how they want to position their brand based on their target consumer. Advertising…

    Marketing Technology Blogin How To's- 10 readers -
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