Snap Ads

    • Does Snapchat Really Matter to Marketers?

      In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth.

      Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Spending on Social Advertising Is On the Rise (Report)

    … carrying into 2017. Brands continue to find new and innovative ways to leverage social media to connect with their audiences, and at 4C, we’re helping them do it at scale and connect across screens to TV, as well. 4C also began monitoring ad growth on Snapchat during the fourth quarter. The mobile messaging application has come into its own…

    AllTwitterin Social Mobile Facebook- 22 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 26 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 18 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … will also contain four slots for Snapchat’s Snap Ads full-screen video ads with sound, and Goldman Sachs will be the exclusive advertiser for the debut edition. Snap Inc. vice president of content Nick Bell said in a release announcing the initiative: The Economist is one of the most respected and thoughtful editorial voices in the world…

    David Cohen/ AllTwitter- 16 readers -
  • How To Create A Snapchat Ad

    … to local businesses to advertise on their platform. There are three primary ways that brands can use Snapchat to reach prospective customers: Snap Ads, Sponsored Geofilters, and Sponsored Lenses. Between these three options, companies have a lot of creative freedom in how they want to position their brand based on their target consumer. Advertising…

    Marketing Technology Blogin How To's- 7 readers -
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