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    • Spending on Social Advertising Is On the Rise (Report)

      Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising spending.

      AllTwitterin Social Mobile Facebook- 13 readers -
  • The Value of Paid Social

    … are able to access information in the timeline, trending topics and Moments. The release of the “while you were away” feature in 2015 introduced an element of an algorithm-based feed for the first time. It will be interesting to see how Twitter further evolves its feed algorithm, but for the moment, we don’t expect it to have a huge impact on organic…

    AllTwitterin Social Facebook Twitter Retargeting- 20 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … into giant taco shells. It garnered 224 million views in a single day. The average user engaged with it for 24 seconds before sharing with friends. Gatorade’s Super Bowl lens, which let users pour an icy bucket of the sports drink over their heads, was viewed more than 165 million times and reportedly produced an eight-point jump in purchase intent…

    AllTwitterin Facebook- 15 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 13 readers -
  • How To Create A Snapchat Ad

    … will typically respond within one business day. Upon approval, purchase your Geofilter on Snapchat’s website and wait for it to go live! Advertising Option 3: Sponsored Lense The third Snapchat advertising option that brands can utilize is a Sponsored Lense. A lens is a facial recognition feature on Snapchat that enables creative art to be layered…

    Marketing Technology Blogin How To's- 7 readers -
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