Snap Ads

  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Does Snapchat Really Matter to Marketers?

    … or video you post to your very own stories section that’s visible to you and all your friends. Stories expire in 24 hours. Advertising – Snapchat offers Snap Ads, Sponsored Geofilters, and Sponsored Lenses in their current advertising options. 3 Ways to Advertise on Snapchat Snapchatters watch over 10 billion videos per day, which is more than a 350…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Spending on Social Advertising Is On the Rise (Report)

    … throughout 2016, and now its ad services seem to be delivering promising results, according to Ben Hovaness, group director for Resolution Media, who was quoted in the report: In the first two months since the Snapchat launch, Resolution has seen promising early results. Apples-to-apples comparisons of CPMs (cost per thousand impressions)–same demographic…

    AllTwitterin Social Mobile Facebook- 29 readers -
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