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  • The Value of Paid Social

    …. Scale: Paid media enables marketers to reach and target hundreds of millions of users on a daily basis. High-level targeting: Leveraging first-party, logged-in data enables targeting granularity at high accuracy. Customer-relationship-management targeting capabilities mean that brands can utilize their customer data to target and create lookalike…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Spending on Social Advertising Is On the Rise (Report)

    … targeting parameters and spend volumes–indicate a consistent 10 percent to 15 percent discount imparted to Snap Ads between user stories purchased at auction relative to the same media purchased at rate card prices. While 2016 may have been the year of growth, 2017 promises to be a year of change for marketers. Emerging trends in search focused…

    AllTwitterin Social Mobile Facebook- 30 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … will also contain four slots for Snapchat’s Snap Ads full-screen video ads with sound, and Goldman Sachs will be the exclusive advertiser for the debut edition. Snap Inc. vice president of content Nick Bell said in a release announcing the initiative: The Economist is one of the most respected and thoughtful editorial voices in the world…

    David Cohen/ AllTwitter- 24 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … and its hold on the teen and 20-something market. It reaches 41 percent of all 18- to 34-year-olds in the U.S., a figure it proudly touts on its website. Snapchat also says that the swipe-up rate for Snap Ads is five times greater than the click-through rate on other social media sites. Daily users spend 25 to 30 minutes on the application…

    AllTwitterin Facebook- 22 readers -
  • How To Create A Snapchat Ad

    … to local businesses to advertise on their platform. There are three primary ways that brands can use Snapchat to reach prospective customers: Snap Ads, Sponsored Geofilters, and Sponsored Lenses. Between these three options, companies have a lot of creative freedom in how they want to position their brand based on their target consumer. Advertising…

    Marketing Technology Blogin How To's- 10 readers -
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