Snap Inc.

    • Snapchat in Talks With Several Ad Agencies (Report)

      Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP, Omnicom Group, Publicis Groupe and I ...

      David Cohen/ AllFacebook- 21 readers -
  • Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener

    … By David Cohen on Jan. 18, 2017 - 4:55 PM Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Snap Inc. and Wegener confirmed the move to Peter Kafka of Recode. Wegener addressed his departure from Timehop in a Facebook post (embedded below) Wednesday…

    David Cohen/ AllTwitterin Facebook- 20 readers -
  • Snapchat Testing Deep Linking, Web Auto-Fill for Ads

    … and tap a link, which will bring them to a specific place within another application, such as a playlist in a music app or a product page in an e-commerce app. And web auto-fill enables users to complete lead-generation forms and opt to automatically use the personal information contained within when that information is required to sign up…

    David Cohen/ AllTwitter- 20 readers -
  • Snap Inc. Sets International Headquarters in London

    … Snapchat parent Snap Inc. is setting up shop in the U.K., establishing its international headquarters in London. Madhumita Murgia and Hannah Kuchler of Financial Times reported that all of the company’s sales outside of the U.S. will be booked out of London, starting with those made by its teams in France, Australia, Canada and Saudi Arabia…

    David Cohen/ Inside Facebook- 13 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 14 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    …. Israeli newspaper Calcalist reported that the deal is valued at between $30 million and $40 million, and it marks Snap Inc.’s first acquisition in Israel. Connie Loizos of TechCrunch speculated that the deal could represent a talent grab for Snap Inc., as Cimagine co-founders Ozi Egri, Amiram Avraham, Nir Daube and CEO Yoni Nevo are all specialists in the fields of computer vision and image processing. Readers: Why do you think Snap Inc. acquired Cimagine Media? …

    David Cohen/ AllFacebook- 20 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. The programmer will create original series for the messaging application, starting with Watch Party: The Bachelor, which will debut Tuesday, Jan. 3, following the season premiere of reality-competition series The Bachelor on ABC the night before…

    David Cohen/ AllTwitter- 18 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report…

    David Cohen/ AllFacebook- 11 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company…

    AllTwitter- 4 readers -
  • Snap Inc. Files for IPO (Report)

    … billion. Facebook’s IPO launched May 18, 2012. Snap Inc. raised $1.81 billion in May, valuing the company at about $20 billion, according to Reuters. Sarah Frier and Alex Barinka of Bloomberg News reported last month that Morgan Stanley and Goldman Sachs Group will lead the IPO, and JPMorgan Chase, Deutsche Bank, Allen & Co., Barclays and Credit Suisse Group will serve as joint book runners. Readers: What are your thoughts on Snap Inc. going public? …

    David Cohen/ AllFacebookin Facebook- 10 readers -
  • Snap Inc. Spectacles Are On Sale, But …

    … late on a Friday evening, likely due to a leak earlier that day by Business Insider. Now, Spectacles are officially available to the general public—sort of. Snap Inc. is making the sunglasses available via vending machines that it calls Snapbots, but before you head out to search for one, these Snapbots will only appear in select locations for one…

    David Cohen/ AllTwitter- 13 readers -
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