Snap Inc.

  • Snapchat IPO sees successful first day

    … Snapchat IPO sees successful first day Yesterday, Snapchat parent company Snap Inc. had their IPO with the stock finishing at a 44% price increase by the end of trading. This should come as no surprise as the photo sharing app has been a massive success with the much coveted 18 to 34 market. Snapchat started out as somewhat of an Instagram…

    Greg's Corner- 19 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 28 readers -
  • Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener

    … By David Cohen on Jan. 18, 2017 - 4:55 PM Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Snap Inc. and Wegener confirmed the move to Peter Kafka of Recode. Wegener addressed his departure from Timehop in a Facebook post (embedded below) Wednesday…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • Snapchat Testing Deep Linking, Web Auto-Fill for Ads

    … and tap a link, which will bring them to a specific place within another application, such as a playlist in a music app or a product page in an e-commerce app. And web auto-fill enables users to complete lead-generation forms and opt to automatically use the personal information contained within when that information is required to sign up…

    David Cohen/ AllTwitter- 26 readers -
  • Snap Inc. Sets International Headquarters in London

    … Snapchat parent Snap Inc. is setting up shop in the U.K., establishing its international headquarters in London. Madhumita Murgia and Hannah Kuchler of Financial Times reported that all of the company’s sales outside of the U.S. will be booked out of London, starting with those made by its teams in France, Australia, Canada and Saudi Arabia…

    David Cohen/ Inside Facebook- 14 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … if they are able to dominate TV networks looking to reach unplugged viewers. So far, Twitter seems to have the best handle on livestreaming, with deals with every major sports league and several networks. Snapchat moving to a licensing model with its Discover publishers suggests that it has an eye on becoming a content media channel. Account…

    AllTwitterin Facebook Twitter YouTube- 22 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … of a limited-time, “first-look” unboxing or demo video on a 24-hour Snapchat Story could drive more views and engagement. Brands will get even more mileage out of their influencers, big and small There’s little doubt that GoPro is currently the dominant player when it comes to first-person shoots of extreme sports. I expect that we’ll see Spectacles…

    AllFacebookin Facebook Twitter YouTube- 39 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 29 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … to comedy. It will be a vital partner as we continue to expand our lineup of shows on Discover, and we’re excited to kick off 2017 by bringing one of their most beloved brands to Snapchat. Disney-ABC Television Group executive vice president of digital media, strategy and business development John Frelinghuysen added: We look forward to working together…

    David Cohen/ AllTwitter- 27 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … at millennials, as well as “creative advertising opportunities” on Discover channels. Snap Inc. vice president of content Nick Bell said in a release detailing the partnership extension: Millions of Snapchatters value the authoritative and credible reporting by CNN and Bleacher Report every day, and we are excited about offering more frequent news updates…

    David Cohen/ AllFacebook- 17 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company…

    AllTwitter- 5 readers -
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