Snap Inc.

  • Snapchat IPO sees successful first day

    … Snapchat IPO sees successful first day Yesterday, Snapchat parent company Snap Inc. had their IPO with the stock finishing at a 44% price increase by the end of trading. This should come as no surprise as the photo sharing app has been a massive success with the much coveted 18 to 34 market. Snapchat started out as somewhat of an Instagram…

    Greg's Corner- 26 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Snapchat Debuts Selfie Lenses for 13 European Soccer Clubs

    … Madrid, Spain Bayern Munich, Germany FC Barcelona, Spain Borussia Dortmund, Germany Chelsea, U.K. Everton, U.K. Inter Milan, Italy Juventus, Italy Liverpool, U.K. Manchester City, U.K. Olympique de Marseille, France Paris St. Germain, France Snap Inc. vice president of partnerships Ben Schwerin told Sophie Curtis of the Daily Mirror: There are more…

    David Cohen/ AllTwitter- 24 readers -
  • Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener

    … By David Cohen on Jan. 18, 2017 - 4:55 PM Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Snap Inc. and Wegener confirmed the move to Peter Kafka of Recode. Wegener addressed his departure from Timehop in a Facebook post (embedded below) Wednesday…

    David Cohen/ AllTwitterin Facebook- 31 readers -
  • Sony Entertainment CEO Michael Lynton Named Snap Inc. Chairman

    … Snapchat parent Snap Inc. reached into the Hollywood ranks to name a full-time chairman. Kim Masters of The Hollywood Reporter reported that Sony Entertainment CEO Michael Lynton will leave the film, television and music giant in six months to become chairman at Snap Inc. When Sony was victimized by a major hacking attack in November 2014…

    David Cohen/ AllFacebook- 28 readers -
  • Snapchat Testing Deep Linking, Web Auto-Fill for Ads

    … and tap a link, which will bring them to a specific place within another application, such as a playlist in a music app or a product page in an e-commerce app. And web auto-fill enables users to complete lead-generation forms and opt to automatically use the personal information contained within when that information is required to sign up…

    David Cohen/ AllTwitter- 32 readers -
  • Snap Inc. Sets International Headquarters in London

    … Snapchat parent Snap Inc. is setting up shop in the U.K., establishing its international headquarters in London. Madhumita Murgia and Hannah Kuchler of Financial Times reported that all of the company’s sales outside of the U.S. will be booked out of London, starting with those made by its teams in France, Australia, Canada and Saudi Arabia…

    David Cohen/ Inside Facebook- 14 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … are migrating to messenger apps such as Facebook Messenger, Slack and WhatsApp. Therefore, I expect to see marketing and advertising opportunities arise in this space. 2017 will be the year of greater paid social platform diversity and also the rise of messenger app marketing. Virtual reality Benedetti: Virtual reality will continue to evolve…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … more of an alternative format than a curiosity–a trend that will continue throughout the decade. Combine these vertical videos with the social horsepower of point No. 1, and you’ve got a hit. Influencer marketing will get smart Influencer marketing jumped the shark in 2016 as public fails like Scott Disick’s inept Instagram promotion and Naomi…

    AllFacebookin Facebook Retargeting- 42 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 32 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … on Snapchat. Snapchat has previously reached similar agreements with Turner, NBCUniversal and Viacom. Snap Inc. vice president of content Nick Bell said in a release announcing the deal: Disney-ABC has rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama…

    David Cohen/ AllTwitter- 33 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 21 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    ….” The sleeker name is meant to reflect the company’s evolution beyond social, citing the release of Spectacles as its entry into hardware. In a time when fewer and fewer platforms are identifying as “social,” Snap Inc.’s expansion represents its progression into something bigger. CEO Evan Spiegel is no longer simply dominating the messaging app scene; he…

    AllTwitter- 6 readers -
Get the top posts daily into your mailbox!