Snap Inc.

  • Snapchat IPO sees successful first day

    … Snapchat IPO sees successful first day Yesterday, Snapchat parent company Snap Inc. had their IPO with the stock finishing at a 44% price increase by the end of trading. This should come as no surprise as the photo sharing app has been a massive success with the much coveted 18 to 34 market. Snapchat started out as somewhat of an Instagram…

    Greg's Corner- 26 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Snapchat Debuts Selfie Lenses for 13 European Soccer Clubs

    … Madrid, Spain Bayern Munich, Germany FC Barcelona, Spain Borussia Dortmund, Germany Chelsea, U.K. Everton, U.K. Inter Milan, Italy Juventus, Italy Liverpool, U.K. Manchester City, U.K. Olympique de Marseille, France Paris St. Germain, France Snap Inc. vice president of partnerships Ben Schwerin told Sophie Curtis of the Daily Mirror: There are more…

    David Cohen/ AllTwitter- 24 readers -
  • Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener

    … By David Cohen on Jan. 18, 2017 - 4:55 PM Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Snap Inc. and Wegener confirmed the move to Peter Kafka of Recode. Wegener addressed his departure from Timehop in a Facebook post (embedded below) Wednesday…

    David Cohen/ AllTwitterin Facebook- 31 readers -
  • Sony Entertainment CEO Michael Lynton Named Snap Inc. Chairman

    … Snapchat parent Snap Inc. reached into the Hollywood ranks to name a full-time chairman. Kim Masters of The Hollywood Reporter reported that Sony Entertainment CEO Michael Lynton will leave the film, television and music giant in six months to become chairman at Snap Inc. When Sony was victimized by a major hacking attack in November 2014…

    David Cohen/ AllFacebook- 28 readers -
  • Snapchat Testing Deep Linking, Web Auto-Fill for Ads

    … Snapchat is testing two new features for advertisers: deep linking and web auto-fill. A Snap Inc. spokesperson described the new features to Christopher Heine of SocialTimes parent Adweek, saying that they are currently being tested by brands but not revealing the specific brands involved. Deep linking enables Snapchat users to swipe up…

    David Cohen/ AllTwitter- 32 readers -
  • Snap Inc. Sets International Headquarters in London

    … Snapchat parent Snap Inc. is setting up shop in the U.K., establishing its international headquarters in London. Madhumita Murgia and Hannah Kuchler of Financial Times reported that all of the company’s sales outside of the U.S. will be booked out of London, starting with those made by its teams in France, Australia, Canada and Saudi Arabia…

    David Cohen/ Inside Facebook- 14 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … in 2017 that relies on “micro-influencers” who might have just a few thousand followers, but greater credibility and engagement with their niche audiences. This long-tail data-driven strategy will outperform the “spray and pray” types of influencer marketing. ‘Continuous context’ will become a reality Did you see that ad on desktop or your phone…

    AllFacebookin Facebook Retargeting- 42 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 32 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. The programmer will create original series for the messaging application, starting with Watch Party: The Bachelor, which will debut Tuesday, Jan. 3, following the season premiere of reality-competition series The Bachelor on ABC the night before. The weekly…

    David Cohen/ AllTwitter- 33 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … at millennials, as well as “creative advertising opportunities” on Discover channels. Snap Inc. vice president of content Nick Bell said in a release detailing the partnership extension: Millions of Snapchatters value the authoritative and credible reporting by CNN and Bleacher Report every day, and we are excited about offering more frequent news updates…

    David Cohen/ AllFacebook- 21 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company…

    AllTwitter- 6 readers -
Get the top posts daily into your mailbox!