Snapchat is a photo messaging application ("app") developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of April 2014, the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from Snapchat's servers.
Posts about Snapchat
    • Snapchat launches new features, including Paperclips for links within Snaps

      Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps. The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply by tapping the Paperclip button within the Vertical Toolkit and adding the URL.

      Marketing Landin Social- 23 readers -
    • 2017: The year in social marketing so far

      The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017 happened.

      Marketing Landin Facebook Twitter- 25 readers -
  • Why 2017 Investments Will Take Local Companies Farther With Less

    … There was a point in recent history, around 2014, when it seemed like investment firms were throwing money around. “It was growth at all costs,” Upserve CEO Angus Davis told us earlier this year. “That was tolerated in 2014. I don’t think that’s the case nowadays.” That time is long gone. Davis says that 2017 is a more difficult time for tech…

    Street Fight- 10 readers -
  • Snap Debuts Self-Serve Platform to Optimize Brand Ad Campaigns

    …, and Instagram, says ad tech expert Mike Kelly, CEO of Kelly Newman Ventures. Before the release of Snap Publisher, proprietary advertising was available on the app where content was tailored, top to bottom for Snapchat. “That’s always going to inhibit your demand,” he says. “If you make everybody make something special for you, it’s going to limit…

    Street Fightin Mobile Facebook- 13 readers -
  • New Marketing Features from Snapchat Being Launched

    … Snapchat has just announced that they are rolling out some new features, some of which will be very helpful to marketers. The main addition will allow marketers to link any type of content they want to their snaps using a new ‘paperclip’ option. Paperclips allow users to link up websites, or other things, by just tapping the new button, which…

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Snapchat Expands Its Foray Into Local with Snap Map

    … In my last column, I talked about some early signs that Snapchat had begun thinking seriously about the geographical layer of its user experience. Snaps capture moments in time, but they also occur at specific places. With 166 million daily active users and an average of 3 billion Snaps per day, Snapchat is building a massive database of user…

    Damian Rollison/ Street Fight- 19 readers -
  • Microsoft takes a page out of Photobucket’s book with updates for Skype and OneDrive

    … Snapchat, that’s because it is. It’s basically a straight up rip-off from Snapchat. These new features on Skype are being referred to as fixing something that wasn’t broken. Skype’s lack of features was its biggest selling point. Much like Photobucket again, Microsoft is responding to the complaints by thanking customers for their ‘input’. Oh well, at least they didn’t try to charge people $400. …

    Greg's Corner- 16 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    … I spend a lot of time talking to people in the augmented reality (AR) sector, and one factor continues to be overlooked: local data. In other words, the shiny vision of graphical overlays that augment our perception ain’t gonna happen without hordes of geo-relevant data. Take for example Google’s new self-trumpeted visual positioning service…

    Michael Boland/ Street Fight- 14 readers -
  • Snapchat’s Cannes pitch: Bigger isn’t better

    … statistic, said the executive, was that “only (roughly) 25 percent of Snapchat’s users are below 18,” while 48 percent are between 20 and 35 years old. This wasn’t a “huge surprise,” admitted the source, but “I can see they [Snapchat] think it may be an issue in attracting some of the bigger, more mainstream advertisers.” And yet, for many…

    Digidayin Social- 17 readers -
  • Snapchat’s Snap Map plots Stories by location but not ads (yet)

    … Snapchat is giving people a better look at what’s going on in the world but is not including a place for advertisers (at least not yet). On Wednesday, Snapchat rolled out Snap Map, which plots people’s publicly posted Stories by location on a map so that others can see what photos and videos people are sharing from a specific location. People…

    Marketing Landin Social- 17 readers -
  • McDonald’s using Snapchat to recruit new hires

    … If you need to hire a large number of new employees, you need to go where your potential hires are. For McDonald’s, that would be social media and not just any social media, but Snapchat specifically. The fast-food pioneer is using the photo sharing app to appeal to the 16-24 demographic in order to hire 250,000 people for the summer. If you…

    Greg's Corner- 15 readers -
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