Snapchat is a photo messaging application ("app") developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of April 2014, the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from Snapchat's servers.
Posts about Snapchat
  • Where Will VR Fit Into Local Advertising?

    … websites. And the ill-devised ad formats — predominantly banners — persist to this day. It took ten years to come up with truly native ad formats like Snapchat Stories or Uber local recommendations. This all leads up to the question: how will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early…

    Michael Boland/ Street Fight- 11 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … were indicated to be a high priority for budgeting, as well. Data-based software is offering individualized information about individual customers, and the locations those customers are in. In June, Snapchat acquired Placed, a six-year-old online-to-offline attribution software startup. That was another indication, Sweeney says, of how incredibly…

    Street Fightin Google Facebook- 26 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … and a 146% lift in revenue. Toyota: Customizing banner ads with city-specific information In an effort to re-boot an aging campaign, Toyota began purchasing geo-targeted ads on Snapchat. The ads, which were part of the company’s “Let’s Go Places” campaign, ran inside Snapchat’s localized Live Story feature for people using the photo sharing app…

    Stephanie Miles/ Street Fightin How To's- 26 readers -
  • How to Create Snapchat Ads in Snapchat Ad Manager

    … Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. by Shaun Ayala on Social Media Examiner. Set Up a Snapchat Advertising Account Before…

    Social Media Examinerin How To's- 16 readers -
  • Is Amazon Spark primed for new social network success?

    … By Mark Schaefer Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results … Meerkat Ello Path Google+ It’s a tricky business. A new social platform needs to solve a unique customer problem or find an under-served niche and then avoid assassination…

    {grow}in Social- 15 readers -
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