Snapchat is a photo messaging application ("app") developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of April 2014, the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from Snapchat's servers.
Posts about Snapchat
  • A company in turmoil. Why Snapchat is Wall Street’s new Twitter

    … By Mark Schaefer Over time, I have often gone against the grain of conventional wisdom. It’s not easy taking a contrarian position in this field, but more often than not, I have been right: I predicted Google Plus would not go mainstream the first week it was introduced (while others predicted it would kill Facebook). I said we would…

    {grow}- 7 readers -
  • Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

    … Million People Watch Bacardi Music Video on Snapchat (AdWeek) Major Lazer teamed up with Bacardi this summer to make a Snapchat lens that let users be the stars of their own music videos. Apple’s Market Cap Taps $900 Billion After Huge Q4 (TechCrunch) Apple is continuing its run toward $1 trillion, as a huge fiscal fourth quarter sent the stock…

    Street Fight- 13 readers -
  • Street Fight Daily: Walmart Acts as Media Platform, Amazon Courts Grocers

    …. But to have a successful strategy, brands need more than just celebrity endorsements. Why Snapchat Spectacles Failed (TechCrunch) Josh Constine: Snap never got visionary video markers onboard. And as Snapchat’s popularity waned in the face of competitors, the fact that Spectacles only interfaced with its app rather than a phone’s camera roll became a burden. Get Street Fight Daily in your inbox! Subscribe to our newsletter. …

    Street Fightin Google- 9 readers -
  • The 411 on Snapchat Context Cards for Your Small Business

    … Earlier this month, Snapchat released its newest feature, Snapchat Context Cards. According to Snap Inc., Context Cards display additional information about a Snap you’re viewing, making it easier for consumers to connect to the places that interest them. If you’re not familiar with Snapchat, you probably should be. One of the newest social media channels [...] Read More... The post The 411 on Snapchat Context Cards for Your Small Business appeared first on Thryv. …

    Dex Media- 12 readers -
  • Snapchat needs to pay attention to the cool kids, and so do you

    … By Mark Schaefer I saw an interesting snippet on the web this week that provides an essential marketing lesson for our digital age. Whether you’re B2B or B2C, you can’t ignore the cool kids. Let’s look at what’s going on in the digital marketplace where influencers rule and how you can avoid this pitfall. The Snapchat fail Katie Notopoulus did…

    {grow}- 12 readers -
Get the top posts daily into your mailbox!
More from around the web