Snapchat is a photo messaging application ("app") developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of April 2014, the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from Snapchat's servers.
Posts about Snapchat
  • Snapchat’s Snap Map plots Stories by location but not ads (yet)

    Snapchat is giving people a better look at what’s going on in the world but is not including a place for advertisers (at least not yet). On Wednesday, Snapchat rolled out Snap Map, which plots people’s publicly posted Stories by location on a map so that others can see what photos and videos people are sharing from a specific location.

    Marketing Land- 8 readers -
  • McDonald’s using Snapchat to recruit new hires

    … If you need to hire a large number of new employees, you need to go where your potential hires are. For McDonald’s, that would be social media and not just any social media, but Snapchat specifically. The fast-food pioneer is using the photo sharing app to appeal to the 16-24 demographic in order to hire 250,000 people for the summer. If you…

    Greg's Corner- 13 readers -
  • Snapchat copies Instagram’s Boomerang with looping snaps

    … Now it’s Snapchat’s turn to do the copying. On Tuesday, Snapchat rolled out its version of Instagram’s Boomerang feature that plays videos in a loop. Instagram was far from the originator of short, looping videos — see: animated GIFs, cinemagraphs, Vine videos and so on — but its Boomerang has popularized the use of looping videos to the point…

    Marketing Landin Social- 13 readers -
  • Snapchat rolls out self-serve platform for its vertical video ads

    … Snapchat is officially wide open for business. On Thursday, Snapchat debuted a self-serve tool to buy ads on the mobile app that makes it easier for more advertisers to spend money on its platform. That means if a brand can’t afford the types of buys that merit a Snapchat sales rep or doesn’t want to pay to buy ads through a third-party…

    Marketing Landin Social- 18 readers -
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