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In the past few years, Snapchat has grown its following to over a 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise that companies and advertisers are flocking to Snapchat to advertise to their target markets.
… as a necessary evil,” Imran Khan, former investment banker and Snapchat’s new chief strategy officer, added in the Bloomberg piece. Snapchat doesn’t have an ad chief yet, but Khan is overseeing the marketing strategy while the company searches for the right candidate. 2. Saying “no” to targeted ads Part of building a new advertising experience includes…