Snapchat Discover

  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Snapchat New Layout, Search Bar Come to iOS

    … The new layout and search bar that Snapchat introduced for Android earlier this month has now been extended to iOS, as well. The new search bar offers easier access to friends, groups, Discover and Our Story, and users can access their own profiles by tapping their bitmojis on the left-hand side of the app, while tapping friends’ auto-suggest…

    David Cohen/ Inside Facebook- 16 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 28 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 22 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … on Snapchat. Snapchat has previously reached similar agreements with Turner, NBCUniversal and Viacom. Snap Inc. vice president of content Nick Bell said in a release announcing the deal: Disney-ABC has rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama…

    David Cohen/ AllTwitter- 27 readers -
  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 12 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report…

    David Cohen/ AllFacebook- 17 readers -
  • Snapchat Discover, Meet Facebook Collections?

    … Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover. Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. Heath cited two people…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    …, and we’re thrilled that they’ll be introducing their content to the Snapchat community through in-depth coverage of some of the most important issues we face, from the future of our global economy to foreign policy and culture. The Economist deputy editor Tom Standage added: As the news environment becomes ever noisier, our expertise in providing…

    David Cohen/ AllTwitter- 19 readers -
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