Snapchat Discover

  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Snapchat New Layout, Search Bar Come to iOS

    … The new layout and search bar that Snapchat introduced for Android earlier this month has now been extended to iOS, as well. The new search bar offers easier access to friends, groups, Discover and Our Story, and users can access their own profiles by tapping their bitmojis on the left-hand side of the app, while tapping friends’ auto-suggest…

    David Cohen/ Inside Facebook- 16 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 23 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … if they are able to dominate TV networks looking to reach unplugged viewers. So far, Twitter seems to have the best handle on livestreaming, with deals with every major sports league and several networks. Snapchat moving to a licensing model with its Discover publishers suggests that it has an eye on becoming a content media channel. Account…

    AllTwitterin Facebook Twitter YouTube- 18 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … to comedy. It will be a vital partner as we continue to expand our lineup of shows on Discover, and we’re excited to kick off 2017 by bringing one of their most beloved brands to Snapchat. Disney-ABC Television Group executive vice president of digital media, strategy and business development John Frelinghuysen added: We look forward to working together…

    David Cohen/ AllTwitter- 23 readers -
  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 10 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 14 readers -
  • Snapchat Discover, Meet Facebook Collections?

    … Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover. Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. Heath cited two people…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 17 readers -
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