Snapchat Discover

  • What is Google Stamp and what will it mean for marketers?

    … Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in August, news leaked via…

    Search Engine Watchin Social Google- 15 readers -
  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Snapchat New Layout, Search Bar Come to iOS

    … The new layout and search bar that Snapchat introduced for Android earlier this month has now been extended to iOS, as well. The new search bar offers easier access to friends, groups, Discover and Our Story, and users can access their own profiles by tapping their bitmojis on the left-hand side of the app, while tapping friends’ auto-suggest…

    David Cohen/ Inside Facebook- 17 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    …. A Snapchat spokesperson confirmed to Johnson that sequenced messaging packages are available to all advertisers, and a source told her they are only available directly through Snapchat, and not via its Ads API, adding that the packages’ premium prices require “early commitments for a full-service execution.” One source described sequenced…

    David Cohen/ AllTwitter- 32 readers -
  • E! News Snapchat Discover Series The Rundown Going Biweekly

    … of viewers returning on a weekly basis. The five-minute episodes of The Rundown are hosted by E! News correspondent Erin Lim, and E! News told Patel it will also produce red carpet specials of the series for events such as the Golden Globe Awards, the Grammy Awards and the Academy Awards. E! News executive vice president and general manager John…

    David Cohen/ AllFacebookin Facebook- 23 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … if they are able to dominate TV networks looking to reach unplugged viewers. So far, Twitter seems to have the best handle on livestreaming, with deals with every major sports league and several networks. Snapchat moving to a licensing model with its Discover publishers suggests that it has an eye on becoming a content media channel. Account…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … on Snapchat. Snapchat has previously reached similar agreements with Turner, NBCUniversal and Viacom. Snap Inc. vice president of content Nick Bell said in a release announcing the deal: Disney-ABC has rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama…

    David Cohen/ AllTwitter- 33 readers -
  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 14 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report…

    David Cohen/ AllFacebook- 21 readers -
  • Snapchat Discover, Meet Facebook Collections?

    … Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover. Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. Heath cited two people…

    David Cohen/ AllFacebookin Social Facebook- 27 readers -
Get the top posts daily into your mailbox!