Snapchat Discover

    • Snapchat Inks Original Series Deal With Disney-ABC Television Group

      Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. The programmer will create original series for the messaging application, starting with Watch Party: The Bachelor, which will debut Tuesday, Jan. 3, following the season premiere of reality-competition series The Bachelor on ABC the night before.

      David Cohen/ AllTwitter- 16 readers -
    • Adaptly Execs Share Their 2017 Predictions

      With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk to friends and share content.

      AllTwitterin Facebook Twitter YouTube- 11 readers -
  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 9 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report…

    David Cohen/ AllFacebook- 10 readers -
  • Snapchat Discover, Meet Facebook Collections?

    … Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover. Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. Heath cited two people…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 13 readers -
  • Twitter Rolls Out Mobile Video: This Week in Social Media

    … Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out Group Direct Messages and Mobile Video: “Starting today, everyone will soon be able to seamlessly capture, edit and share videos…

    Cindy King/ Social Media Examinerin Social- 15 readers -
  • Discover Turns Snapchat Into a Destination for Consuming Content

    Earlier this week, Snapchat announced Snapchat Discover, wherein the burgeoning — and well funded — startup collaborates with “world-class leaders in media” to turn the app into a destination for consuming content. Since Snapchat has always hosted content, this may not seem like a major change in direction.

    AllTwitter- 5 readers -