Snapchat: Geofilters

  • Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

    If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they are most likely to hook into interacting with their brand, such as by installing a marketer’s app or buying its product. A new Snapchat ad-targeting option lets advertisers send follow-up ads to the people who had previously interacted with ...

    Marketing Land- 32 readers -
  • Leveraging social media for local SEO

    … for local search: Snapchat and Quora. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Lydia Jorden is a SEO and digital marketing expert with a passion for helping both small and large…

    Marketing Landin Social SEO- 19 readers -
  • Why Snapchat might revoke your approved On-Demand Geofilter

    … What Snapchat giveth, Snapchat can taketh away, in terms of its new On-Demand Geofilters, that is. Even if you have a geofilter approved, you might find it removed, as the new on-demand system works through growing pains. Marketing Land discovered this the hard way. Two geofilters we had scheduled to run during the upcoming SXSW conference…

    Danny Sullivan/ Marketing Land- 12 readers -