Snapchat Marketing

  • Influencer Marketing: History, Evolution, and the Future

    … and friends. To quote Seth Godin, People can “smell the agenda of a leader”. This has never been more true when it comes to influencer marketing. To maintain fiercely loyal fans, you must love and believe in what you’re endorsing. Mari Smith quoted by John White, How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted…

    Marketing Technology Blog- 16 readers -
  • This is not an Influencer Marketing Strategy, Stop It!

    …. If you think this is a valid influencer marketing strategy – reaching out and interrupting me throughout the day – you’re wrong. Please be respectful of my time. If you’re going to reach out to me personally on social media, do it when I open the door to that conversation. Otherwise, just publish your message as normal – without personally tagging…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Selfie Mouse: Get a Selfie Photo Prop for Your Business or Event

    … Mouse for $60 with free shipping. Now your customers or attendees can get a great selfie that promotes your brand with a durable photo prop. It’s fun, it can’t be easier to use, and it can provide a ton of exposure via Instagram, Twitter, Facebook, Pinterest or any other photo-sharing social media network. Check out Selfie Mouse’s Instagram to see all the great ways their customers are utilizing their Selfie Mouse! © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    … mean that it’s time for marketers to drop everything and bet it all on Snapchat, though. There are still traditional industries that use pen and paper, still companies that drive revenue with direct mail, still an ROI for many companies doing traditional media. In fact, traditional marketing is growing in its ability to segment and target members…

    Douglas Karr/ Marketing Technology Blogin Social- 58 readers -
  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they ...

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 5 Ways Snapchat Can Be Used to Promote Your Business

    … As social mobile platforms rise in popularity, there’s always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than 8 billion videos every day. Snapchat offers brands and content producers…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Ways to Use Snapchat for Business

    … the scenes at your company. Even if your marketing budget is only a fraction of what McDonald’s is, buyers still like feeling as if they know the story behind your company. #2: Support an Account Takeover The popular young women’s clothing retailer Wet Seal (username: wetseal) launched a Snapchat campaign, which was quickly taken over by a Snapchatter…

    Social Media Examiner- 29 readers -
  • 7 Tips for Incorporating Snapchat into Your Marketing Strategy

    … Let’s face it, Snapchat is an application that has many of us scratching our heads and wondering if it’s simply something the “kids are doing these days” or if there is valuable as part of a marketing strategy. The good news is, Snapchat has faced tremendous growth since launching a couple years ago. In fact, there are an average of 9,000 snaps…

    Ashley Zeckman/ TopRank®- 23 readers -
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