Snapchat Marketing

    • Influencer Marketing: History, Evolution, and the Future

      Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known.

      Marketing Technology Blog- 15 readers -
    • 10 Steps to Building an Effective Employee Social Advocacy Program

      While large companies often have fatter budgets and can purchase visibility on social media, I’m really surprised at how few companies enlist the power of their employee-base to assist. We had a great conversation about this with Amy Heiss of Dell, who walked through the incredible results their organizations were achieving through building out an effective employee social advocacy program.

      Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Selfie Mouse: Get a Selfie Photo Prop for Your Business or Event

    … Mouse for $60 with free shipping. Now your customers or attendees can get a great selfie that promotes your brand with a durable photo prop. It’s fun, it can’t be easier to use, and it can provide a ton of exposure via Instagram, Twitter, Facebook, Pinterest or any other photo-sharing social media network. Check out Selfie Mouse’s Instagram to see all the great ways their customers are utilizing their Selfie Mouse! © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Is Social Media Forcing Marketers Away from Mass Media?

    … intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their batch and blast advertising that’s getting engaged with each year. The buyer has the power now to find what they need, when they need it, where they need it, at a price they want it at. The narrowing…

    Douglas Karr/ Marketing Technology Blogin Social- 36 readers -
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    … mean that it’s time for marketers to drop everything and bet it all on Snapchat, though. There are still traditional industries that use pen and paper, still companies that drive revenue with direct mail, still an ROI for many companies doing traditional media. In fact, traditional marketing is growing in its ability to segment and target members…

    Douglas Karr/ Marketing Technology Blogin Social- 46 readers -
  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … Analyst Katie Young In the 60-page report, GlobalWebIndex CEO Tom Smith writes about six core trends that define this era – and the expert analysts identify 10 key trends to watch in 2017: Mobile-First – A “mobile-first landscape” is fast approaching, with brands that fail to prioritize mobile running the risk of missing key opportunities…

    Douglas Karr/ Marketing Technology Blogin Mobile- 25 readers -
  • 5 Ways Snapchat Can Be Used to Promote Your Business

    … As social mobile platforms rise in popularity, there’s always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than 8 billion videos every day. Snapchat offers brands and content producers…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Ways to Use Snapchat for Business

    … Wondering how to use Snapchat for your business? Want to create deeper connections with your followers? Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility. In this article, you’ll discover 10 ways to use Snapchat for business. Discover ten ways to use Snapchat for your business. #1: Stage…

    Social Media Examiner- 29 readers -
  • 7 Tips for Incorporating Snapchat into Your Marketing Strategy

    … Let’s face it, Snapchat is an application that has many of us scratching our heads and wondering if it’s simply something the “kids are doing these days” or if there is valuable as part of a marketing strategy. The good news is, Snapchat has faced tremendous growth since launching a couple years ago. In fact, there are an average of 9,000 snaps…

    Ashley Zeckman/ TopRank®- 23 readers -
  • How Are People Really Using Snapchat (Infographic)

    … Snapchat has been growing steadily since its inception, and now it seems that the service may be on the verge of a breakthrough into wider use. But how prepared is Snapchat’s audience for the influx of celebrities and the increased marketing? An infographic from Column Five and Newscred examines how Snapchat’s audience uses the platform…

    AllTwitterin How To's- 20 readers -
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