Snapchat Marketing

  • Humans Really Have to Get Better at Social Media

    … mind, discuss controversial incidents, or reveal our beliefs. I don’t want my children to live in a world like this. Thanks to Jon Ronson for sharing this important book. Disclosure: I’m utilizing my Amazon affiliate link in this post. Download a Sponsored Marketing Whitepaper: 3 Steps to Building Better Short-Form Video Content A strategy…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Social’s Media’s Road to Longevity under GDPR

    … use. To win consent for marketing, these platforms must evolve to suit the needs of consumers and keep the experience seamless through responsive design and personalisation techniques. Taking the Lead through Email Brand ads on social have never had to ensure they get ‘opt-in’ before consumers see them, however channels can learn from one another…

    Marketing Technology Blog- 20 readers -
  • The Huge Statistics of Sports on Social Media

    … clubs’ social media videos generated £88 for their kit supplier brands Tweet This! (that’s over $115 US) This is an incredibly detailed infographic with a ton of current statistics on social media in the sports industry from Betting Sites, The Growing Impact of Social Media on Sports. Download a Sponsored Marketing Whitepaper: Blockchain…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • Social Media Customer Service

    …% of people post online after they have a bad customer care experience Tweet This! Best-in-class customer care causes 81% greater annual increase in revenue from customer referrals and the Return on Investment is 30.7%! What’s the ROI of Social Media Customer Service? Companies with the best social customer care experience 92% customer…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Influencer Marketing: History, Evolution, and the Future

    … and friends. To quote Seth Godin, People can “smell the agenda of a leader”. This has never been more true when it comes to influencer marketing. To maintain fiercely loyal fans, you must love and believe in what you’re endorsing. Mari Smith quoted by John White, How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted…

    Marketing Technology Blog- 17 readers -
  • This is not an Influencer Marketing Strategy, Stop It!

    … There’s so much noise on social media that it’s sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it’s a company that I have previously communicated with, I especially make time and respond accordingly. That said, there’s a nefarious strategy…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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