Snapchat Marketing

  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Is Social Media Forcing Marketers Away from Mass Media?

    … intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their batch and blast advertising that’s getting engaged with each year. The buyer has the power now to find what they need, when they need it, where they need it, at a price they want it at. The narrowing…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    … mean that it’s time for marketers to drop everything and bet it all on Snapchat, though. There are still traditional industries that use pen and paper, still companies that drive revenue with direct mail, still an ROI for many companies doing traditional media. In fact, traditional marketing is growing in its ability to segment and target members…

    Douglas Karr/ Marketing Technology Blogin Social- 45 readers -
  • Does Snapchat Really Matter to Marketers?

    … or video you post to your very own stories section that’s visible to you and all your friends. Stories expire in 24 hours. Advertising – Snapchat offers Snap Ads, Sponsored Geofilters, and Sponsored Lenses in their current advertising options. 3 Ways to Advertise on Snapchat Snapchatters watch over 10 billion videos per day, which is more than a 350…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … and jeopardizing their relationships with younger consumers. Global Mobile – India, the Philippines and Indonesia are poised to become the big new markets for smartphones. Game Live Streaming – Marketing could move closer to gaming – as spectator gaming gains traction. GlobalWebIndex data showed that one in four users have watched a live gaming…

    Douglas Karr/ Marketing Technology Blogin Mobile- 23 readers -
  • 5 Ways Snapchat Can Be Used to Promote Your Business

    … As social mobile platforms rise in popularity, there’s always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than 8 billion videos every day. Snapchat offers brands and content producers…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Ways to Use Snapchat for Business

    … the scenes at your company. Even if your marketing budget is only a fraction of what McDonald’s is, buyers still like feeling as if they know the story behind your company. #2: Support an Account Takeover The popular young women’s clothing retailer Wet Seal (username: wetseal) launched a Snapchat campaign, which was quickly taken over by a Snapchatter…

    Social Media Examiner- 28 readers -
  • 7 Tips for Incorporating Snapchat into Your Marketing Strategy

    … Let’s face it, Snapchat is an application that has many of us scratching our heads and wondering if it’s simply something the “kids are doing these days” or if there is valuable as part of a marketing strategy. The good news is, Snapchat has faced tremendous growth since launching a couple years ago. In fact, there are an average of 9,000 snaps…

    Ashley Zeckman/ TopRank®- 21 readers -
  • How Are People Really Using Snapchat (Infographic)

    … Snapchat has been growing steadily since its inception, and now it seems that the service may be on the verge of a breakthrough into wider use. But how prepared is Snapchat’s audience for the influx of celebrities and the increased marketing? An infographic from Column Five and Newscred examines how Snapchat’s audience uses the platform…

    AllTwitterin How To's- 20 readers -
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