Snapchat Research

  • Snapchat Gains Momentum: New Research

    … years in business, Snapchat reviewed its own internal data to find that users are more likely to watch a vertical video than a horizontal video until the end. In some instances, the vertical video had a completion rate nine times higher than its horizontal counterpart. Will Snapchat’s research on completion rate be replicated by independent studies…

    Social Media Examinerin Social- 15 readers -
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