Soccer World Cup

  • FIFA World Cup 2014 – Social Media Scores

    … received over 15 million views. Another aspect of Adidas’s World Cup marketing success can be seen in the way they got the public involved with the official match ball of the 2014 FIFA World Cup – the Brazuca. The campaign surrounding the ball began in 2012 when Adidas opened voting to the public through social media to name the ball. Over…

    Mieneke Van Der Merwe/ MediaVisionin Social- 27 readers -
  • Social Media World Cup Success

    … The 2010 World Cup in South Africa was one of the first international sporting events since the global explosion of social media. Since then, social media users around the world have matured in terms of setting the stage to make the 2014 World Cup in Brazil one of the biggest social media events of the year. Back in 2010, there were those who…

    Melissa Botha/ MediaVisionin Social- 14 readers -
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