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According to Tom Ramsen, global brand marketing director for Adidas football, “this will undoubtedly be the most social World Cup ever and probably the most social event in history.” Indeed, social media seems to be scoring big time already: on Twitter alone there have been more posts about the World Cup before the opening game in Brazil than for the entire 2010 tournament.
The 2010 World Cup in South Africa was one of the first international sporting events since the global explosion of social media. Since then, social media users around the world have matured in terms of setting the stage to make the 2014 World Cup in Brazil one of the biggest social media events of the year. Back in 2010, there were those who used social networks to update and share messages.