• 10 Types of Social Media and How Each Can Benefit Your Business

      As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. But there’s much more to social media than the top social media and media sharing networks.

      Hootsuitein Social How To's- 28 readers -
    • How to Come Back From a Social Media Fail

      From Fortune 500 companies to mom-and-pop shops, nobody is safe from a social media fail. There are steps you can take to drastically reduce the likelihood of making public mistakes on social media, but we all know mistakes happen. If something still manages to slip through the cracks, you should know how to react quickly and get your social media strategy back on track.

      Hootsuitein Social- 23 readers -
    • How the World’s Top CEOs Use Social Media

      Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s done.

      Dillon Baker/ The Content Strategistin Social How To's- 20 readers -
  • The Social Media Survival Guide Your Boss Needs

    …, humanize their companies, and—in no small way—steer the direction of their industries. For them, social media isn’t a vanity play or a place to “share breakfast photos.” It’s the ultimate growth and productivity hack: a channel where a modest investment of time and resources yields outsized returns. A quick read for busy bosses I realize that lots…

    Hootsuitein Social- 15 readers -
  • Video Trends of 2017

    It’s no surprise that video is taking the digital advertising by storm. No matter what vertical, customer engagement is exponentially more positive to video and cinemagraph ad formats. Ad units have gotten more and more interactive over the years and now video is king. Video creative demand is soaring and online video spend is expected to grow a 31% over the next year.

    BoostBlog- 11 readers -
  • 6 Tips for Designing Highly Effective Facebook Cover Photos

    … How much thought did you put into your last Facebook cover photo? If you’re like most small business owners, you probably didn’t put much thought into it at all, which is a shame. Your Facebook photo represents a huge piece of real estate on your Facebook page, yet many businesses flat out waste it. Not only should your cover photo look nice…

    Hootsuitein Social- 13 readers -
  • How to Measure Social Engagement: Meaningful Relationship Moments

    … In social media marketing, you hear over and over again that engagement is key to business success. But what’s the best way to measure your social media engagement? Tracking things like the number of comments on a post or the conversation rate are good places to start, but they fail to capture the heart of what engagement sets out to do: forge…

    Hootsuitein Social How To's- 16 readers -
  • Why Snapchat is a Powerful Business Tool

    This post was originally published on LinkedIn. Recently, I broke some major company news… on Snapchat. Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a point. Snapchat isn’t just for the kids anymore.

    Hootsuite- 15 readers -
  • The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers

    … on a part that they will see first—the ad image? Because so often ad creators are not designers. They’re marketers, social media managers, and content creators. In the past that would have stopped our quest for a perfect ad image. But now with so many graphic design tools at your disposal the lack of a design degree should not stop you from creating…

    Hootsuitein Social- 13 readers -
  • Hootsuite named as a leader in The Forrester Wave™

    … Forrester recently conducted an independent evaluation of enterprise social marketing solutions. Hootsuite was named a leader by Forrester including receiving the highest possible scores in the measurement and data, planned enhancements, and pricing transparency criteria. Forrester just published The Forrester Wave™: Social Media Management…

    Hootsuitein Social- 18 readers -
  • 10 Quick Social Media Ad Writing Tips From an Expert

    … Good copywriting is necessary for any ad to be successful. But when you’ve got hundreds of tasks on the go, it can be difficult to give the content the attention it deserves. If you take the time to refine your craft, it will pay off with better engagement, more clicks, and lower costs. Our social media marketing specialist Gabrielle Maheux…

    Hootsuitein Social- 15 readers -
  • Tips For Using Facebook Lookalike Audiences

    … June 12, 2017 Lookalike audiences have been a standard tool for digital marketers for quite some time, but they don’t always get top marks for performance. While having an audience created for you is great, it can be difficult to understand exactly what you should be doing to optimize them. While there is a lot of automation in the creation…

    PPC Heroin Affiliate Social Facebook- 12 readers -
  • The 3 Most Effective Ways to Grow Your Email List

    As a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker. “Would you like some lead gen with that?” These goals vary greatly since content marketing can impact everything from sales to customer experience, but there’s one goal that’s pretty universal: growing your email list.

    Joe Lazauskas/ The Content Strategist- 16 readers -
  • Snapchat vs. Instagram Stories: Which Channel is Right for Your Brand?

    …, photos, or short-form content that fade after a given period of time. The episodic-type posts give followers a serious sense of FOMO and encourages them to regularly check back for fresh content. But when it comes to Snapchat vs. Instagram Stories, which is best for your business? As a busy social media pro, time and resources are limited…

    Hootsuitein Social- 18 readers -
  • Messenger Apps for Business: How to Use Chat for Marketing

    … guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. What is a messenger app? Messenger apps allow users to message one another, either one-on-one or in groups. Messaging apps are also sometimes called chat apps. WhatsApp, Facebook…

    Hootsuitein Social How To's- 17 readers -
  • PPC Audience Targeting From Google To Social

    … June 5, 2017 It’s easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that’s where…

    PPC Heroin Social Paid Search Google Facebook Twitter- 16 readers -
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