Social

    • How The Vitamin Shoppe is adapting to Facebook’s algorithm changes

      Facebook’s news-feed change didn’t catch The Vitamin Shoppe by surprise. The supplements chain was already at work on a new Facebook strategy that will see it adding more influencers to its roster and placing more focus on Facebook Live and groups. So far, The Vitamin Shoppe, which has 1.3 million followers on Facebook, said it’s still seeing a “great deal” of engagement on th ...

      Digidayin How To's- 11 readers -
    • 14 Exciting New Things to Try on Social Media in 2018

      Each new year signals a new beginning—especially when it comes to your social media strategy. If you try new things on social this year that other brands aren’t doing, you have a much better chance of surprising your audience and engaging them. We’ve outlined all the major updates and new features for each of the major networks so you can incorporate them into your social mark ...

      Hootsuitein Social- 11 readers -
    • 11 New People Join Social Media Every Second (And Other Impressive Stats)

      The new 2018 Global Digital suite of reports from We Are Social and Hootsuite reveals that there are now more than 4 billion people around the world using the internet. That means well over half of the world’s population is now online, with the latest data showing that nearly a quarter of a billion new users came online for the first time in 2017.

      Hootsuite- 19 readers -
  • Pinterest Lens one year on: Where is Pinterest’s visual search tool now?

    … It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there was great potential to blend…

    Search Engine Watchin Social- 6 readers -
  • How to Sell More Products With Instagram’s New Shopping Feature

    … those products, too. Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today. Get Started The post How to Sell More Products With Instagram’s New Shopping Feature appeared first on Hootsuite Social Media Management. …

    Hootsuitein How To's- 8 readers -
  • Revisiting Quora: An Unexpected Success!

    … decided to test the various targeting types and craft our expansion strategy from the results. Please note that all the campaigns we ran were conversion campaigns. What Works Topic Targeting Topic targeting has been by far the most successful targeting type for our test in terms of delivering the highest conversion volume. With the Topic targeting type…

    PPC Hero- 6 readers -
  • Editor-in-chief Hanya Yanagihara on why T Magazine needed a ‘harder edge’

    … T Magazine, the fashion and style publication of The New York Times, is revamping both its design and editorial strategy to better resonate with an evolving demographic of readers and advertisers. The aesthetic updates — which rolled out digitally on February 7 and will debut in Sunday’s print issue on February 18 — are intended to reflect…

    Digiday- 10 readers -
  • How the LinkedIn Algorithm Works (And How to Make it Work for You)

    … showing content it believes is relevant to you. Note: users can switch the posts they want to see based on “recent” activity (but this has to be done manually). So, how can you, as a social media marketer, ensure your content appears in as many feeds as possible? Bonus: Download a free guide to discover four time-saving tools to help you…

    Hootsuitein Social How To's- 8 readers -
  • 15 Apps and Tools for Social Marketers on the Go

    Imagine every time you needed to make a phone call you only had a landline. It’s a feverish thought—but that’s the marketer’s equivalent of not having the right apps and tools on their mobile device. The right combination of apps will make your life a lot easier and won’t force you to be tethered to your desk.

    Hootsuite- 9 readers -
  • Why the internet laughs at my face—and other things we learned in 2017

    …, DOGS.” Our top-performing Instagram post of the year included—as you’ve likely guessed—a dog. Hootsuite, of course, is a dog-friendly workplace. Posts like these are part of our Instagram strategy—sharing customer stories and glimpses of our workplace culture. Though, we didn’t expect a simple photo of a dog to do so well. How it performed: Likes…

    Hootsuitein Social- 9 readers -
  • 6 Smart Ways to Drive Conversions on Social Media

    … Are you looking for new ways to drive conversions—signups, product demos, website visits, etc.—on social media? Of course you are. That’s why we sat down with Hootsuite’s social marketing lead, Amanda Wood. She gave us the dirt on the best ways to drive conversions based on her experience with Hootsuite’s social media strategy. 1. Write clearly…

    Hootsuite- 8 readers -
  • 31 YouTube Stats That Matter to Marketers

    … audience that’s actively searching for and sharing video content online. In this roundup of YouTube stats that matter to marketers, we’ll examine the numbers you need to know to guide your YouTube business strategy. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. YouTube…

    Hootsuite- 8 readers -
  • Hit The Facebook Ad On The Head Every Time

    … Facebook Ad Targeting is awesome. It is also complex. There is so much you can test and can see in Facebook. You can target based on interests, page likes, behaviors, characteristics, similarities, etc. The list seems endless. As you begin figuring out your Facebook strategy, here are a few tips and pointers to keep in mind about targeting. Make…

    PPC Heroin Social- 6 readers -
  • Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies

    … learning today, but Brad and Jeff will offer a unique perspective solely based around PPC. Don’t miss it! Creating a Killer Paid Search and Paid Social Strategy (11:30am-12pm) The second session of the day features Senior Account Manager, Michael Knight, and Paid Social Account Manager, Aaron Childs. They’ll go through the steps of creating…

    Jamie Newton/ PPC Hero- 18 readers -
  • 6 Instagram Accounts You Wouldn’t Expect to Be Awesome But Totally Are

    … We all know the brands. They’re cool, they’re fun—and they never seem to run out of ideas for creative Instagram content. The reality is that not every brand has a product or service that’s as easily “gram-able” as a company like Airbnb, with their endless supply of gorgeous user-generated travel photos. But that doesn’t mean a security company…

    Hootsuitein Social- 13 readers -
  • How to Get Verified on Instagram (Is it Even Possible?)

    … Everyone likes to feel validated, whether it’s unanimous support of your idea in a meeting or winning an award for the most perfect cartwheel in the fourth grade (I still have the trophy). For social media marketers, validation is often synonymous with verification. Most major social networks have a system of verification that sets certain…

    Hootsuite- 10 readers -
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