Social

  • Guide to Facebook Advertising for Big Brands

    April 27, 2017 Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left behind. No one likes to show up on a platform 6 months late with outdated strategies and a skyrocketing CPC, am I right? While many brands create pages, and run ...

    PPC Hero- 10 readers -
  • What We Learned from Our Top-Performing Social Media Posts

    … When you’re struggling to come up with new, exciting social content, it’s helpful to look back at your “North Star”—a past post that was really successful. By understanding what went well and why, you can set guidelines that will help you consistently produce high-performing content. We chatted with our social team about Hootsuite’s top…

    Hootsuitein Social- 13 readers -
  • 5 Facebook Tools You Can’t Live Without

    …. This is by no means a complete list, but rather a roundup of Hanapin’s favorite Facebook tools. Get the whitepaper now and enjoy these fantastic tools that will radically improve your paid social strategy on Facebook. …

    PPC Heroin Social- 12 readers -
  • 6 Facebook Live Series You Should Watch (And Learn From)

    … series—and get some top-notch ideas for your own social media videos. 1. FundersClub’s Live Q&A The venture capitalist community is “93 percent male, white, and over 53,” and FundersClub is looking to diversify this world with their monthly Facebook Live series. Facebook Live offers the perfect venue for this accessibility and democratization…

    Hootsuitein Social- 14 readers -
  • 6 Ideas to Borrow from Creative Social Media Carousel Ads

    … If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post…

    Hootsuitein Social- 13 readers -
  • Interview: Why marketers shouldn’t waste their time with Google Posts

    … career is that people who make it a specific focus to get into an area of Google – let’s use Google’s Answer Box as an example – ultimately, they’re left with content that doesn’t fit the end user’s needs. And then it dies.” “If someone did want to get involved with Google Posts, they should write content that really answers the search query…

    Search Engine Watchin Social Google- 16 readers -
  • Facebook Launches Stories in App, but what does this mean for brands?

    …The social media giant Facebook recently rolled out with Facebook Stories, an in-app feature that allows people to share videos and photos that vanish after 24-hours. Of course we’re all familiar with this concept first introduced by Snapchat and subsequently Instagram, Messenger and WhatsApp. We know what you’re thinking…”What? Another place I have to post?!?”... View Article…

    Starmarkin Social- 10 readers -
  • 6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet)

    … enough to work for most businesses. 1. Rent someone’s land With Syndicateads you can buy ad space, rent email lists, and gain social media promotion from industry publications such as Search Engine Journal, CodePen, and LaughingSquid, as well as social reading sites like Digg and Pocket. How much will it cost? Prices range from $350 to $4,500…

    Hootsuite- 15 readers -
  • 5 Tips for Measuring Social Ad Success

    …, both big and small, can measure social success. How to Measure Social Ad Success 1 – Enable & Use Google Analytics Google analytics is the cheapest (free) way to gauge success with your social platforms. You just have to know where and how to find the stats to back up your efforts. Diving into channels is always a good place to start. All…

    PPC Heroin Social- 15 readers -
  • 6 Brand Certifications to Make You a Better Social Media Marketer

    … platforms, where you learn how to measure performance, and create a strategy based on these insights. When it’s over, you can add these projects into your digital marketing portfolio. Courses include: Content Strategy Search Engine Marketing Display Advertising Social Media Advertising with Facebook Measure and Optimize with Google…

    Hootsuitein Social Display Mobile- 16 readers -
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