• The marketer guide to programmatic TV

      Programmatic TV is a small, yet growing component of overall TV ad spend. eMarketer predicted that next year, U.S. advertisers will spend around $4.4 billion on programmatic TV ads. Here’s what you should know about programmatic TV. The basics Traditionally, TV advertisers have relied on Nielsen age and gender data to decide their desirable audience.

      Yuyu Chen/ Digiday- 26 readers -
    • Prioritizing Your PPC Platform Needs

      August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.

      PPC Heroin Paid Search Retargeting- 15 readers -
  • 3 Essential Facebook Ad Targeting Tips for B2C Businesses

    … manager, your email audiences segmented by value and funnel stage, and many video remarketing audiences—people who have viewed your videos at least 10 seconds.” 3. Use your momentum There’s another big benefit to starting your overall ads strategy with custom audiences: it gives you powerful momentum. Facebook will automatically start to get…

    Hootsuitein Social- 14 readers -
  • Want Your Executive to Invest More in Social Media? Follow This Advice

    … “Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a CMO. And I wish more managers would ask their CMO to spend 15 minutes with them. It’s really simple and can help close that disconnect between social and business strategy. Book some time in your…

    Hootsuitein Social- 19 readers -
  • Using Twitter Polls to Boost Audience Engagement

    … you can use them to drive engagement for your brand. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your business. Why polls increase engagement People can respond to a question without the fear of being wrong People are shy…

    Hootsuitein Social- 17 readers -
  • How Does the YouTube Algorithm Work? A Guide to Getting More Views

    … in the previous month. So if your brand is using YouTube as part of your social media strategy, how do you increase your chances of getting your videos seen? Step one is understanding the YouTube algorithm. Bonus: Download our free guide that shows you how to 10X your social strategy and outperform your competitors. No fluff or tired tactics—features…

    Hootsuitein Social How To's- 17 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • Social Media and Psychology: 4 Things Marketers Need to Know

    … put to work in your strategy, like: Why people share the social media content that they do How to use color to build trust with your audience How to create a successful social strategy using emotion Continue reading to discover the psychology facts that social media managers need to know. 4 psychology lessons for social media marketers 1…

    Hootsuitein Social- 19 readers -
  • Amazon’s fashion charm offensive moves to London Fashion Week

    … Amazon Fashion continues to make attempts to get in good with the global fashion industry. On Monday, its European arm announced it will collaborate with London Fashion Week this September. Amazon Fashion will team with designer Nicola Formichetti to make his six-piece unisex, see-now-buy-now collection available to London residents within 60…

    Digiday- 17 readers -
  • How a Powerful Social Campaign Went Viral Around the World

    … Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In this episode of the Hootsuite podcast, we chat with UN Women’s Dhatri Navanayagam on the strategy behind the campaign that the world could not ignore…

    Hootsuitein How To's- 14 readers -
  • 4 Ways to Get People to (Genuinely) Like You on Social Media

    … One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. It’s one thing to get more likes, more followers, and boost engagement—the question is how do you get people to genuinely like you on social media? Here are four tactics that work. Bonus: Download a free guide…

    Hootsuitein Social- 16 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social. You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients…

    Jamie Newton/ PPC Heroin Paid Search- 14 readers -
  • 9 Little-Known Instagram Features You Should Be Using

    … When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates for Instagram as of late. To help you stay on top of the latest features—and teach you how to use them—we’ve created this list. 9 things you didn’t know you could do on Instagram 1…

    Hootsuitein Social- 11 readers -
  • What’s Happening in the World of Paid Social? 2017 Insights and Predictions

    … July 24, 2017 Did you know that 72% of marketers are only spending 15% of their budget on social? Well, that number is predicted to change as many plan to ramp up their paid social budget in the coming year. If you’re hesitant to increase your social budget in 2018, you may want to think again if you want to keep up with your competitors…

    PPC Heroin Social- 11 readers -
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