Social

    • 8 Essential Social Media Etiquette Rules for Business

      There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common courtesies and customs. Businesses in particular need to adhere to this etiquette, since social media is such a public forum.

      Hootsuite- 31 readers -
    • How to Schedule Tweets to Save Time

      Too many tweets and too little time? No worries. In this guide we’ll show you, a savvy social media pro, how to schedule tweets to save time that can spent engaging your followers. How to schedule tweets on Twitter There are two ways to schedule tweets on Twitter natively. You can do it via the creatives tab (you must have a credit card on file to access the creatives tab), or ...

      Hootsuitein How To's- 14 readers -
    • How to Schedule YouTube Videos: A Quick Step-by-Step Guide

      Creating great content on YouTube is enough of a challenge without the time it takes to publish and promote your videos. The good news is you can schedule YouTube videos on the platform itself or with a social media management platform like Hootsuite. For time-strapped social marketers, one of the key benefits of choosing the latter option is that you can then promote your vid ...

      Hootsuite- 28 readers -
  • Test Post

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    Digiday- 7 readers -
  • Using Micro-Communities to Boost Organic Reach on Social Media

    As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach… organically? The rise of dark socia ...

    Hootsuite- 15 readers -
  • Killer demand gen strategy, Part 3: Facebook advertising

    If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a platform you must use to reach your target personas.

    Search Engine Watch- 10 readers -
  • Improve Your Facebook Ads With Creative Hub and Split Testing

    … There are many tools and 3rd party platforms that are designed to help with ad testing and creation, but they can come with a steep learning curve and expense. For someone starting out in ad testing who is learning or without budget for a new tool, these options can be out of reach. Luckily, Facebook has created what is essentially an end-to-end…

    PPC Hero- 11 readers -
  • 13 Creative Examples of Brands Using Twitter’s 280 Characters

    … Twitter as part of their marketing strategy, composing clever 280 character tweets provides an opportunity to communicate more effectively with your audience. Some brands have shown off their sense of humor by hitting the limit with jokes, others have used the longer tweets to express an impactful message. Here are some of the best ways businesses…

    Hootsuite- 10 readers -
  • 5 Tips For Rediscovering Hope And Inspiration In Your Social Media

    … This post was originally published on Forbes. Remember when social media was fun, uplifting … even inspiring? These days, the constant stream of bad news on our feeds, not to mention the added threat of fake news, can make going on social media downright depressing at times. But the “good” is still out there. It’s just that using social media…

    Hootsuitein Social- 15 readers -
  • 6 Ways Brands Are Using Messenger Apps to Reach their Audience

    … over social media—the quicker a business can respond, the better. An Altitude survey of 3,000 people and found that 42 percent of consumers who use social media to contact businesses expect a response within the hour. @FrankandOak hello! i got a 15% off code but it's not working – any way i could get a new one? i tried this one: FNOFIRST15…

    Hootsuitein Social- 13 readers -
  • Are We Entering the Era of Millisecond Marketing?

    …, distributing and optimizing marketing content is being radically compressed. Instead of relying on human intuition, it’s fueled by in-depth consumer data gathered from social media and other sources. Ever more complex algorithms are calling the shots and removing the guesswork about what marketing materials will lead to what results—and they’re doing…

    Hootsuitein Social- 12 readers -
  • How to get started with Twitter advertising

    … Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote…

    Search Engine Watchin Social How To's- 13 readers -
  • Amazon pitches publishers a new header bidding wrapper

    … Amazon is testing a header bidding solution called Unified Ad Marketplace with select publishers, according to three sources close to the product. UAM, which is in a limited test, is a header bidding container that lets other exchanges or supply-side platforms bid on the same display ad inventory concurrently. Amazon UAM doesn’t work…

    Yuyu Chen/ Digiday- 18 readers -
  • Top 5 Social Media Trends to Put Into Practice in 2018

    … The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t going to stick around (or that isn’t relevant to your business). To help set you up for success, we put together our third annual social media trends report…

    Hootsuite- 15 readers -
  • 6 Tips For Efficient Facebook Advertising

    … November 16, 2017 Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use Power Editor Those of you who aren’t using the Power Editor for your Facebook advertising…

    PPC Heroin Social Facebook- 10 readers -
  • A search marketer’s guide to using paid social media

    … a living. But in reality they should all be working together to deliver economies of scale. Fully integrated campaigns can deliver far better results than the sum of its component parts. SEO and social media would at first appear to be very different practices, especially when taking into account paid social advertising. However, there…

    Search Engine Watch- 6 readers -
  • How One University Used Social Media to Raise $28M in a Single Day

    … Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent…

    Hootsuitein Social How To's- 17 readers -
  • Infographic: The Influence of Instagram

    … Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped, Instagram took off. In September, Instagram…

    Jordan Teicher/ The Content Strategistin Social- 23 readers -
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