Social Ads

  • What Most Companies Get Wrong With Paid Facebook Ads

    … Despite the fact that marketers are flocking to Facebook to launch new campaigns every day, not every campaign is successful. As with any advertising medium, there are nuances to observe and pitfalls to avoid. These are the most common mistakes I’ve seen companies make when it comes to paid Facebook ads - because it’s much better to learn from someone else’s mistakes than to make them yourself! The post What Most Companies Get Wrong With Paid Facebook Ads by @@mattorlic appeared first on Search Engine Journal. …

    Search Engine Journalin Social- 14 readers -
  • A guide to testing your paid social ads to enhance ROI

    … While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel. Paid search is great at capturing user intent, but is a poor channel for proactive targeting customers, feeding the top of the funnel before the user has the purchasing intent. With click through…

    Search Engine Watchin Affiliate Social Paid Search- 19 readers -
  • Why I still hate LinkedIn Ads

    … LinkedIn strategy is much different. I create lower funnel, high friction ads. For example: This is kind of like asking to get married on the first date! But if you’re going to pay $8 per click, you might as well ask people to take the action you really want them to take! It’s a big ask. I would never do this on other display/social ad platforms…

    Larry Kim/ Search Engine Watchin Social- 34 readers -
    Earlier about the same topic:
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    … choose, just make sure your message is relevant, helpful or interesting to the audiences that you’re targeting with your ads. Reach Audiences In The Right Place At The Right Time The Summer Olympics are a round-the-clock, multi-device affair. You want to make sure that your ads are seen at the right time on the right devices. According to eMarketer…

    Nanigansin Social- 18 readers -
  • The 10 greatest social media advertising tips for content marketers

    … journey isn’t a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media ads to the rescue! Now it’s time for the good news, guys! Social media ads provide the most scalable content promotion and are proven to turn visitors into leads and customers. And the best part? You don’t need…

    Larry Kim/ Search Engine Watch- 41 readers -
  • Demographic Targeting Is Becoming Less Effective on Social

    … Theory and market research firm Ipsos indicates that audiences aren’t responding well to current targeting efforts. Millennials seem to be the generation most likely to interact with ads targeted towards them: 37 percent of respondents said they would click on ads, and 34 percent are more likely to purchase products from brands that target them…

    Inside Facebookin Social Retargeting- 18 readers -
  • How Do Consumers Really Feel About Advertising?

    … they do see ads. A full 75 percent of respondents said when they click on ads, it’s usually by accident. According to eZanga’s report, 54 percent of Baby Boomers said that ads they clicked were very likely to lead them to unintended destinations. Sponsored content seems to fare better than most ad types. The report shows that 37 percent of all…

    Inside Facebookin Social How To's- 19 readers -