Social Ads

  • What Most Companies Get Wrong With Paid Facebook Ads

    … Despite the fact that marketers are flocking to Facebook to launch new campaigns every day, not every campaign is successful. As with any advertising medium, there are nuances to observe and pitfalls to avoid. These are the most common mistakes I’ve seen companies make when it comes to paid Facebook ads - because it’s much better to learn from someone else’s mistakes than to make them yourself! The post What Most Companies Get Wrong With Paid Facebook Ads by @@mattorlic appeared first on Search Engine Journal. …

    Search Engine Journalin Social- 14 readers -
  • A guide to testing your paid social ads to enhance ROI

    … While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel. Paid search is great at capturing user intent, but is a poor channel for proactive targeting customers, feeding the top of the funnel before the user has the purchasing intent. With click through…

    Search Engine Watchin Affiliate Social Paid Search- 19 readers -
  • Why I still hate LinkedIn Ads

    … Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meagre $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising…

    Larry Kim/ Search Engine Watchin Social- 37 readers -
    Earlier about the same topic:
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    …, and engaged audience. Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns: Fit In With Olympic Themes Your business doesn’t have to be sports-aligned to take advantage of Olympic buzz. Find creative ways to tie in your products or services through advertising. For example…

    Nanigansin Social- 20 readers -
  • Demographic Targeting Is Becoming Less Effective on Social

    … Theory and market research firm Ipsos indicates that audiences aren’t responding well to current targeting efforts. Millennials seem to be the generation most likely to interact with ads targeted towards them: 37 percent of respondents said they would click on ads, and 34 percent are more likely to purchase products from brands that target them…

    Inside Facebookin Social Retargeting- 18 readers -