Social Advertising

  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said. “We don’t…

    Joe Lazauskas/ The Content Strategistin Social Content- 28 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 23 readers -
  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 13 readers -
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    …, second-screen activities will be popular while watching this year’s games. Simultaneously using mobile devices like smartphones and tablets while watching the Olympics is cited as the most common practice, which means you need to optimize your ads for mobile. Try investing in mobile-friendly ad units like carousel ads on popular mobile social sites…

    Nanigansin Social- 13 readers -
  • Five of the most interesting SEM news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have masses of stats and a surprising dearth of Google related news. Yes Google merely comprises 2/5 of this week’s stories. To make it for it next week, Google is planning on shutting down the internet until you nofollow all you ill-begotten links.

    Christopher Ratcliff/ Search Engine Watch- 7 readers -
  • How Nanigans Customer Success Teams Help In-House Advertisers Succeed

    … managers have years of hands-on experience managing large-scale ad campaigns using Nanigans software, so they are absolute experts when it comes to campaign strategy, management, and the software itself. They’ve also had the opportunity to work across hundreds of advertising accounts in various different verticals, and in many cases have worked hand…

    Nanigansin Social How To's- 11 readers -
  • A comprehensive guide to advertising on Facebook

    … Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Facebook isn’t new to advertising, but it seems to be moving…

    Search Engine Watchin Social- 24 readers -
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