Social Advertising

  • Geo Targeting on Facebook

    …. If not, I recommend Discovering 3 Levels of Geo Targeting for Beginners, Intermediates, & Experts. If you’re running ads on social media, why wouldn’t you take those same best practices over to a platform like Facebook? I’ll recap some popular reasons to geo target your ads, a quick how to, and then some of the best ways to acquire the data…

    PPC Heroin Social Paid Search Facebook- 11 readers -
  • Pinterest’s Audience Reach Is More Diverse Than Ever

    … component, but we, the Pinterest Pinners, don’t go there to check in on friends. We go to Pinterest for IDEAS. Yes, it’s “social” in that the ideas are shared from one person or brand to another, but the IDEAS are the focus, not the people behind the ideas. That being said, as advertisers, our top priority is still the potential reach of an advertising…

    PPC Hero- 15 readers -
  • Should I Be Running Ads on Twitter?

    … are wondering how long Twitter has left. For marketers, a different question rears its head. Should I still advertise on Twitter? The answer is a resounding “no” for many of us. And that makes sense. Even if we set platform longevity aside, Twitter ads have proven to be more expensive than their counterparts on Facebook, Instagram, or even Pinterest…

    Portent, Incin Social- 15 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said. “We don’t…

    Joe Lazauskas/ The Content Strategistin Social Content- 33 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 14 readers -
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    …) and target them to users who list that sport as one of their interests. Or, harness national pride by calling out individual countries. Just make sure you target those ads to the correct location! You don’t want to get on the wrong side of a sports rivalry. Continue The Magic With Video With so many sports and spectacles, it’s undeniable…

    Nanigansin Social- 18 readers -
  • Five of the most interesting SEM news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have masses of stats and a surprising dearth of Google related news. Yes Google merely comprises 2/5 of this week’s stories. To make it for it next week, Google is planning on shutting down the internet until you nofollow all you ill-begotten links.

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • How Nanigans Customer Success Teams Help In-House Advertisers Succeed

    … managers have years of hands-on experience managing large-scale ad campaigns using Nanigans software, so they are absolute experts when it comes to campaign strategy, management, and the software itself. They’ve also had the opportunity to work across hundreds of advertising accounts in various different verticals, and in many cases have worked hand…

    Nanigansin Social How To's- 13 readers -
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