Social Advertising

    • Should I Be Running Ads on Twitter?

      To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon ship. Rightfully, many users are wondering how long Twitter has left.

      Portent, Incin Social- 13 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … (say, enterprise content marketing software) to a very specific buyer, it’s incredibly useful to be able to target someone by job title, location, and company. On any other social network, it’s a crapshoot that people will accurately provide that information. On LinkedIn, it’s pretty much required. If I want to target the CMO of Pepsi with an e…

    Joe Lazauskas/ The Content Strategistin Social Content- 30 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 25 readers -
  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 13 readers -
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    …, second-screen activities will be popular while watching this year’s games. Simultaneously using mobile devices like smartphones and tablets while watching the Olympics is cited as the most common practice, which means you need to optimize your ads for mobile. Try investing in mobile-friendly ad units like carousel ads on popular mobile social sites…

    Nanigansin Social- 13 readers -
  • How Nanigans Customer Success Teams Help In-House Advertisers Succeed

    … In-house advertising brings many benefits – chiefly data control, cost transparency, and increased speed to market – but a common myth is that you don’t get the insights or customer service that come with a traditional agency partnership. At Nanigans, we recognize that in-house advertising success requires way more than a login and basic…

    Nanigansin Social How To's- 11 readers -
  • A comprehensive guide to advertising on Facebook

    … Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Facebook isn’t new to advertising, but it seems to be moving…

    Search Engine Watchin Social- 24 readers -
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