Social Advertising

  • Paid search click-through rates have risen 38%

    … According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of more than 750…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 11 readers -
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    …, and engaged audience. Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns: Fit In With Olympic Themes Your business doesn’t have to be sports-aligned to take advantage of Olympic buzz. Find creative ways to tie in your products or services through advertising. For example…

    Nanigansin Social- 9 readers -
  • How Nanigans Customer Success Teams Help In-House Advertisers Succeed

    … In-house advertising brings many benefits – chiefly data control, cost transparency, and increased speed to market – but a common myth is that you don’t get the insights or customer service that come with a traditional agency partnership. At Nanigans, we recognize that in-house advertising success requires way more than a login and basic…

    Nanigansin Social How To's- 10 readers -
  • A comprehensive guide to advertising on Facebook

    … Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Facebook isn’t new to advertising, but it seems to be moving…

    Search Engine Watchin Social- 18 readers -
  • Marketing to Millennials: What Digital Advertisers Need To Know [Slideshare]

    …It’s no secret that the millennial generation rules the Internet. Born between 1980 and the mid-2000s, they’re the first age group to truly come of age in the online era. As a result, millennials live on social platforms like Facebook, Instagram and Twitter. Because they are frequently on social sites and spending time in mobile apps, they’re an ideal audience for ecommerce companies, mobile gaming developers, and other businesses that also exist in a primarily digital world. As you create […]…

    Nanigansin Social Facebook Twitter- 7 readers -
  • Digital Advertising 101: First-Party Data Targeting and Beyond

    …, knowing how to reach the customers that will appreciate ads most is key to boosting conversion rates on social and mobile. Here are the three categories of data at a digital marketer’s disposal, and how each can be used in social media campaigns: First-party data: Straight from the source In a game of “Telephone,” first-party data would be the person…

    Nanigans- 13 readers -
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