Social Advertising

  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 13 readers -
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    …, and engaged audience. Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns: Fit In With Olympic Themes Your business doesn’t have to be sports-aligned to take advantage of Olympic buzz. Find creative ways to tie in your products or services through advertising. For example…

    Nanigansin Social- 10 readers -
  • How Nanigans Customer Success Teams Help In-House Advertisers Succeed

    … managers have years of hands-on experience managing large-scale ad campaigns using Nanigans software, so they are absolute experts when it comes to campaign strategy, management, and the software itself. They’ve also had the opportunity to work across hundreds of advertising accounts in various different verticals, and in many cases have worked hand…

    Nanigansin Social How To's- 11 readers -
  • A comprehensive guide to advertising on Facebook

    … Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Facebook isn’t new to advertising, but it seems to be moving…

    Search Engine Watchin Social- 21 readers -
  • Marketing to Millennials: What Digital Advertisers Need To Know [Slideshare]

    …It’s no secret that the millennial generation rules the Internet. Born between 1980 and the mid-2000s, they’re the first age group to truly come of age in the online era. As a result, millennials live on social platforms like Facebook, Instagram and Twitter. Because they are frequently on social sites and spending time in mobile apps, they’re an ideal audience for ecommerce companies, mobile gaming developers, and other businesses that also exist in a primarily digital world. As you create […]…

    Nanigansin Social Facebook Twitter- 7 readers -
  • Digital Advertising 101: First-Party Data Targeting and Beyond

    … The rise of direct response digital advertising has put a lot of focus on data-driven marketing tools and tactics. What separates a good performance marketer from a great one is not just the ability to match compelling images and copy to the right audience, but the ability to target the right audience in the first place. With ROI on the line…

    Nanigans- 15 readers -
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