Social Advertising

    • Facebook Wants You to Trust & Optimize Ads with Just Two Metrics

      Facebook is making a concerted effort to get all advertisers using only two metrics: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these changes.

      Portent, Incin Social- 14 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    …, AppLovin, etc.) and on paid search (Google, Yahoo, Bing). Nearly all of the social channels have their own proprietary user interface that allows for scalable campaign management, as do some of the search providers and the options for display advertising. But the majority of publisher networks for web and mobile display don’t come with in-house tools…

    Nanigansin Social Paid Search Display Retargeting- 15 readers -
  • Geo Targeting on Facebook

    August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it to your search campaigns.

    PPC Hero- 11 readers -
  • Pinterest’s Audience Reach Is More Diverse Than Ever

    … July 11, 2017 If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane. With over…

    PPC Hero- 16 readers -
  • Should I Be Running Ads on Twitter?

    … are wondering how long Twitter has left. For marketers, a different question rears its head. Should I still advertise on Twitter? The answer is a resounding “no” for many of us. And that makes sense. Even if we set platform longevity aside, Twitter ads have proven to be more expensive than their counterparts on Facebook, Instagram, or even Pinterest…

    Portent, Incin Social- 15 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … (say, enterprise content marketing software) to a very specific buyer, it’s incredibly useful to be able to target someone by job title, location, and company. On any other social network, it’s a crapshoot that people will accurately provide that information. On LinkedIn, it’s pretty much required. If I want to target the CMO of Pepsi with an e…

    Joe Lazauskas/ The Content Strategistin Social Content- 33 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 17 readers -
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    …, second-screen activities will be popular while watching this year’s games. Simultaneously using mobile devices like smartphones and tablets while watching the Olympics is cited as the most common practice, which means you need to optimize your ads for mobile. Try investing in mobile-friendly ad units like carousel ads on popular mobile social sites…

    Nanigansin Social- 19 readers -
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