Social Advertising

  • Should I Be Running Ads on Twitter?

    … are wondering how long Twitter has left. For marketers, a different question rears its head. Should I still advertise on Twitter? The answer is a resounding “no” for many of us. And that makes sense. Even if we set platform longevity aside, Twitter ads have proven to be more expensive than their counterparts on Facebook, Instagram, or even Pinterest…

    Portent, Incin Social- 14 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … (say, enterprise content marketing software) to a very specific buyer, it’s incredibly useful to be able to target someone by job title, location, and company. On any other social network, it’s a crapshoot that people will accurately provide that information. On LinkedIn, it’s pretty much required. If I want to target the CMO of Pepsi with an e…

    Joe Lazauskas/ The Content Strategistin Social Content- 33 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 26 readers -
  • Paid search click-through rates have risen 38%

    … According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of more than…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 13 readers -
  • Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

    …, and engaged audience. Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns: Fit In With Olympic Themes Your business doesn’t have to be sports-aligned to take advantage of Olympic buzz. Find creative ways to tie in your products or services through advertising. For example…

    Nanigansin Social- 16 readers -
  • How Nanigans Customer Success Teams Help In-House Advertisers Succeed

    … managers have years of hands-on experience managing large-scale ad campaigns using Nanigans software, so they are absolute experts when it comes to campaign strategy, management, and the software itself. They’ve also had the opportunity to work across hundreds of advertising accounts in various different verticals, and in many cases have worked hand…

    Nanigansin Social How To's- 11 readers -
  • A comprehensive guide to advertising on Facebook

    … Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Facebook isn’t new to advertising, but it seems to be moving…

    Search Engine Watchin Social- 24 readers -
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