Social Amplification

  • What do Consumers Think About the New Media Landscape?

    … that person… The reality, of course, is that companies advertise because it works. It’s an investment. Sometimes the investment is long-term in brand awareness and reach where a direct return on investment isn’t expected. Other times, it’s a strong campaign… perhaps a discount… which should drive immediate response. While consumers say they don’t like…

    Douglas Karr/ Marketing Technology Blog- 39 readers -