Social Analytics

  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 38 readers -
  • Are rising follower numbers devaluing your social audiences?

    … If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law…

    Matt Owen/ Search Engine Watchin Social- 17 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … results, but it’s not tailored. The customers or prospects with huge followings warrant customized campaigns and promotional offers as their value on that channel is potentially massive. Social segmentation information can also be used to inform the helpdesk, CRM, and other marketing automation platforms about potentially valuable customers…

    Marketing Technology Blogin Social- 17 readers -
  • The 10 Best Browser Extensions for Marketers

    … Not surprisingly, Instagram for Chrome only works with Chrome. 3. Riffle One of the worst aspects of Twitter is how little space people have to describe themselves in their bios. No one can adequately sum up a life in 160 characters. If you don’t believe me, check out this hilarious Twitter bio generator. I guarantee your results will look identical…

    Jillian Richardson/ The Content Strategistin Google- 34 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    … for meaningful, actionable insights and we know this because we use them every day. At Hootsuite, we like to say that social is in our DNA. Our team is constantly using social listening and analytics to guide us in making important business decisions and shifts in our strategy. We’ve compiled six examples of how we do this along with step-by-step…

    Hootsuitein Paid Search- 30 readers -
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 14 readers -
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