Social Analytics

  • Social Listening Is Key, but What Should Brands Be Listening for?

    … by audience. Integrations: a key step for success is to tie social feedback to non-social data and make sure that social media does not live in its own silo. Integrations could be with your customer-relationship-management and sales tools, your business intelligence platform, your customer-care platforms or other social marketing platforms. Once siloed…

    AllTwitterin Social- 28 readers -
  • Are rising follower numbers devaluing your social audiences?

    … If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law…

    Matt Owen/ Search Engine Watchin Social- 12 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … In 2016, intelligent segmentation will play a leading role in marketer’s plans. They need to know among their audience of customers and prospects who are the most engaged and influential. Armed with this information, they can deliver targeted and relevant messages to this group which will boost sales, retention, and overall loyalty. One…

    Marketing Technology Blogin Social- 12 readers -
  • The 10 Best Browser Extensions for Marketers

    …. 5. Social Analytics Sometimes you can tell you’re reading an article with an inaccurate share count. Other times, there’s no share count at all. Social Analytics automatically lets you discover how many shares any given piece of content has on Facebook, Twitter, Google+, LinkedIn, and Pinterest. Not only is it a great tool to see how your own posts…

    Jillian Richardson/ The Content Strategistin Google- 23 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    … for meaningful, actionable insights and we know this because we use them every day. At Hootsuite, we like to say that social is in our DNA. Our team is constantly using social listening and analytics to guide us in making important business decisions and shifts in our strategy. We’ve compiled six examples of how we do this along with step-by-step…

    Hootsuitein Paid Search- 22 readers -
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 14 readers -
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