Social Analytics

  • Social Listening Is Key, but What Should Brands Be Listening for?

    … by audience. Integrations: a key step for success is to tie social feedback to non-social data and make sure that social media does not live in its own silo. Integrations could be with your customer-relationship-management and sales tools, your business intelligence platform, your customer-care platforms or other social marketing platforms. Once siloed…

    AllTwitterin Social- 25 readers -
  • Are rising follower numbers devaluing your social audiences?

    … their audience is getting bigger, the average value of each follower is depreciating. Let’s take a look at the numbers: Based on 12 month analysis of 26,965 brands[/caption] First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff…

    Matt Owen/ Search Engine Watchin Social- 10 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … technology tool that is now available for insightful segmentation is the Audience Segmentation feature from SumAll, a provider of connected data analytics. This service utilizes data collected from more than 500,000 companies and more than one billion consumers. This massive database contains demographic data as well as the individual’s social media…

    Marketing Technology Blogin Social- 10 readers -
  • The 10 Best Browser Extensions for Marketers

    … popular tweets, and top mentions. And if there’s a specific person you’re trying to emulate on Twitter, then Riffle will be a huge help. Riffle works with Chrome. 4. Ritetag Just like Instagram, Twitter has a ton of hashtags to choose from. It’s hard to decide which one will lead to the most engagement. Yet with Ritetag, Twitter users can…

    Jillian Richardson/ The Content Strategistin Google- 21 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    … for meaningful, actionable insights and we know this because we use them every day. At Hootsuite, we like to say that social is in our DNA. Our team is constantly using social listening and analytics to guide us in making important business decisions and shifts in our strategy. We’ve compiled six examples of how we do this along with step-by-step…

    Hootsuitein Paid Search- 19 readers -
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 13 readers -
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