Social Analytics

  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 32 readers -
  • Are rising follower numbers devaluing your social audiences?

    … their audience is getting bigger, the average value of each follower is depreciating. Let’s take a look at the numbers: Based on 12 month analysis of 26,965 brands[/caption] First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff…

    Matt Owen/ Search Engine Watchin Social- 14 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … results, but it’s not tailored. The customers or prospects with huge followings warrant customized campaigns and promotional offers as their value on that channel is potentially massive. Social segmentation information can also be used to inform the helpdesk, CRM, and other marketing automation platforms about potentially valuable customers…

    Marketing Technology Blogin Social- 14 readers -
  • The 10 Best Browser Extensions for Marketers

    …. Circloscope It’s always important to know who’s checking out your work—and just as important to know who isn’t. Circloscope is a browser extension that gives you the power to access and organize that valuable information. Circloscope, which costs $47, allows Google+ users to identify, monitor, and target specific people who can help spread the reach…

    Jillian Richardson/ The Content Strategistin Google- 24 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    … for meaningful, actionable insights and we know this because we use them every day. At Hootsuite, we like to say that social is in our DNA. Our team is constantly using social listening and analytics to guide us in making important business decisions and shifts in our strategy. We’ve compiled six examples of how we do this along with step-by-step…

    Hootsuitein Paid Search- 24 readers -
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 14 readers -