Social Analytics

  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 35 readers -
  • Are rising follower numbers devaluing your social audiences?

    … If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law…

    Matt Owen/ Search Engine Watchin Social- 16 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … technology tool that is now available for insightful segmentation is the Audience Segmentation feature from SumAll, a provider of connected data analytics. This service utilizes data collected from more than 500,000 companies and more than one billion consumers. This massive database contains demographic data as well as the individual’s social media…

    Marketing Technology Blogin Social- 14 readers -
  • The 10 Best Browser Extensions for Marketers

    … with a list of side effects that’s longer than the iTunes user agreement. In the spirit of good health, here are 10 of the best browser extensions that will help you be as efficient (and sane) as possible when you’re working on the Internet: *Note: If you use Internet Explorer, your insurance won’t cover most of these. 1. Evernote Web Clipper Have…

    Jillian Richardson/ The Content Strategistin Google- 27 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    … for meaningful, actionable insights and we know this because we use them every day. At Hootsuite, we like to say that social is in our DNA. Our team is constantly using social listening and analytics to guide us in making important business decisions and shifts in our strategy. We’ve compiled six examples of how we do this along with step-by-step…

    Hootsuitein Paid Search- 28 readers -
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … like Crimson Hexagon and Unmetric were ranked as “high performers,” because of their smaller market shares but high customer satisfaction. Spredfast, Topsy and other services fell into the ‘niche’ category because customer satisfaction and market share scores were lower, but the services still received enough user reviews to qualify for the grid…

    AllFacebookin Social- 14 readers -
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