Social Analytics

  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 34 readers -
  • Are rising follower numbers devaluing your social audiences?

    … If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law…

    Matt Owen/ Search Engine Watchin Social- 14 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … technology tool that is now available for insightful segmentation is the Audience Segmentation feature from SumAll, a provider of connected data analytics. This service utilizes data collected from more than 500,000 companies and more than one billion consumers. This massive database contains demographic data as well as the individual’s social media…

    Marketing Technology Blogin Social- 14 readers -
  • The 10 Best Browser Extensions for Marketers

    … of a particular post. You can also see who isn’t following you back on Google+. While it’s rare for a browser extension to cost money, Circloscope has gotten strong reviews and is worth checking out on a free-trial basis. Circloscope works with Chrome. 9. Bitly Bitly’s website makes it extremely easy to shorten links that you want to post to social…

    Jillian Richardson/ The Content Strategistin Google- 27 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    … for meaningful, actionable insights and we know this because we use them every day. At Hootsuite, we like to say that social is in our DNA. Our team is constantly using social listening and analytics to guide us in making important business decisions and shifts in our strategy. We’ve compiled six examples of how we do this along with step-by-step…

    Hootsuitein Paid Search- 26 readers -
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top…

    AllFacebookin Social- 14 readers -
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