Social Brand Humanization

  • Social Brands, Get Over it! You Will Never Be Perfect

    … and quit expecting their teams to be perfect or to develop and launch a perfect social media program. In this episode of the Social Zoom Factor podcast I discuss why you must humanize your brand in a way that enables relationships to be built with the people within your business. I also share case studies of two brands (Brighthouse and HostGator…

    Pam Marketing Nutin Social Content- 24 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … make a cloudy day feel sunny. In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. In this episode of the Social Zoom Factor podcast I share a recent positive brand experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series…

    Pam Marketing Nutin Social- 11 readers -
  • Can Brands be Human? 15 Characteristics of Human Brands

    … quantity Supporting Resources: Brand Humanization in a Nutshell (episode 5) The Social Employee: How to Ignite Your Employees as Brand Advocates (episode 15) Social Media Authenticity vs Transparency (episode 16) Don’t Fake it Until You Make it: Fake Followers, Spam, Trolls, & Bullies (episode 37) Heartbeat of Social Media (video…

    Pam Moore/ Pam Marketing Nutin Social Content- 16 readers -
  • Brand Humanization in a Nutshell

    … Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about? Or is it more? Is it something that brands should take the time to understand? The short answer is no, it’s not just a fancy word used by lazy marketers. In this 5 minute Social Zoom Factor “Take 5″ episode I put brand…

    Pam Marketing Nutin Content How To's- 32 readers -
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