Social Brand Humanization

  • Social Brands, Get Over it! You Will Never Be Perfect

    … When is the last time you met a perfect person? Do you have a perfect friend? How about a perfect client? How about a perfect product? Do you know of a perfect brand? The truth is you can never be perfect. Humans are not perfect. Each one of us makes mistakes. We each have a unique wackiness about us. It’s our quirks, scratches and bumps…

    Pam Marketing Nutin Social Content- 22 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … make a cloudy day feel sunny. In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. In this episode of the Social Zoom Factor podcast I share a recent positive brand experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series…

    Pam Marketing Nutin Social- 9 readers -
  • Can Brands be Human? 15 Characteristics of Human Brands

    … Can a brand really be human? In this episode of the Social Zoom Factor podcast I answer this question. Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are definitely some best practices that can be leveraged to help brands inspire and connect with their audiences in a real…

    Pam Moore/ Pam Marketing Nutin Social Content- 13 readers -
  • Brand Humanization in a Nutshell

    Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about? Or is it more? Is it something that brands should take the time to understand? The short answer is no, it’s not just a fancy word used by lazy marketers. In this 5 minute Social Zoom Factor “Take 5″ episode I put brand hum ...

    Pam Marketing Nut- 27 readers -
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