Social Brand Planning

  • Social Brands, Get Over it! You Will Never Be Perfect

    … and quit expecting their teams to be perfect or to develop and launch a perfect social media program. In this episode of the Social Zoom Factor podcast I discuss why you must humanize your brand in a way that enables relationships to be built with the people within your business. I also share case studies of two brands (Brighthouse and HostGator…

    Pam Marketing Nutin Social Content- 16 readers -
  • Can Brands be Human? 15 Characteristics of Human Brands

    … Can a brand really be human? In this episode of the Social Zoom Factor podcast I answer this question. Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are definitely some best practices that can be leveraged to help brands inspire and connect with their audiences in a real…

    Pam Moore/ Pam Marketing Nutin Social Content- 9 readers -
  • Brand Humanization in a Nutshell

    … Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about? Or is it more? Is it something that brands should take the time to understand? The short answer is no, it’s not just a fancy word used by lazy marketers. In this 5 minute Social Zoom Factor “Take 5″ episode I put brand…

    Pam Marketing Nutin Content How To's- 24 readers -
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