Social Cmo

  • How Social Do Senior Marketing Executives and the CMO Need To Be?

    … Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build…

    Lee Odden/ TopRank®in Social How To's- 25 readers -
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