Social Commerce

Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services.More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.The term social commerce was introduced by Yahoo! in November 2005 to describe a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content-sharing of online product information and advice.
Posts about Social Commerce
  • The 2-step guide to driving sales with Pinterest

    … There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially…

    Search Engine Watch- 23 readers -
  • Seven Nagging Problems with Social Commerce

    … Social commerce has become a big buzzword, yet many shoppers and many sellers are holding back on “going social” with their buying and selling. Why is this? For many of the same reasons it took many years for e-commerce to seriously compete with brick-and-mortar retail. Social commerce is an immature ecosystem and concept, and it will simply…

    Marketing Technology Blogin Social- 24 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … for mobile that require businesses to take a mobile first approach to optimizing their e-commerce sites. Increasing same-day delivery – 29% of consumers have stated they’d pay extra for same-day delivery Tweet This! It’s no wonder why leaders like Amazon have brought the service to market, further chomping away at the need for visiting the nearest…

    Douglas Karr/ Marketing Technology Blog- 43 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake…

    Search Engine Watchin SEO- 28 readers -
  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 24 readers -
  • Millennials Aren’t Shopping on Social Media (Infographic)

    …. An infographic from visual social intelligence and marketing firm GumGum examines how millennials use social sites. Of the millennials surveyed by GumGum, 42 percent accessed Instagram more than five times per day, and 38 percent accessed Snapchat more than five times per day. Marketers may see this as proof that they need to market on both sites…

    AllFacebookin Social- 30 readers -
  • The State of Social Commerce (Infographic)

    … Social commerce is on the cusp of going mainstream. Social sites are investing in infrastructure and systems, and users seem primed to take advantage of more shopping opportunities on social. An infographic from e-commerce solutions provider Sumo Heavy explores the evolution of social commerce and examines the current state of affairs. Social…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • Rethink Social Media’s Impact on Traffic and Commerce

    … to make a purchase based on social media referrals Tweet This! 78% of respondents said that companie’s social media posts impact their purchases Tweet This! 4 in 10 social media users have purchased an item after sharing or favoriting it on social media Tweet This! E-commerce orders coming from social media grew 202% in 2014 alone Tweet…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
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