Social Commerce

Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services.More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.The term social commerce was introduced by Yahoo! in November 2005 to describe a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content-sharing of online product information and advice.
Posts about Social Commerce
  • The 2-step guide to driving sales with Pinterest

    … There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially…

    Search Engine Watch- 23 readers -
  • Seven Nagging Problems with Social Commerce

    … Social commerce has become a big buzzword, yet many shoppers and many sellers are holding back on “going social” with their buying and selling. Why is this? For many of the same reasons it took many years for e-commerce to seriously compete with brick-and-mortar retail. Social commerce is an immature ecosystem and concept, and it will simply…

    Marketing Technology Blogin Social- 24 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    …. SSL2Buy, a global SSL provider, has come up with ten eCommerce trends to watch for in 2017 compiled into this beautiful infographic: The End of Black Friday and Cyber Monday – since you don’t need to leave your couch and fight in lines, ecommerce is reducing the impact of these sales days and purchase behavior is spreading to the entire month…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake…

    Search Engine Watchin SEO- 27 readers -
  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … Despite its ups and downs, social commerce has experienced huge growth in recent years. While adoption among brands and certain consumers is on the rise, social commerce still faces significant roadblocks in the form of consumer sentiment and general reluctance. A report from Sumo Heavy Industries examined this continued resistance. According…

    AllTwitterin Social- 24 readers -
  • Millennials Aren’t Shopping on Social Media (Infographic)

    … Marketers and retailers have been trying to push social commerce on social media users. Many see it as the next wave for social marketing, as it allows connection with customers, increased opportunities for conversion and instant purchases. However, millennials–whose buying power is expected to reach $200 billion by 2017–aren’t biting…

    AllFacebookin Social- 30 readers -
  • The State of Social Commerce (Infographic)

    … commerce made big advances in 2014 and 2015, with services like Twitter, Tumblr and Facebook all implementing buy buttons and expanding into payment systems, native shops and brand partnerships. Overall, it seemed like social networks were making commerce a core part of their platforms. And social commerce seems well positioned for growth. More…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • Rethink Social Media’s Impact on Traffic and Commerce

    … This! And as the market ages and web savvy consumers build their incomes, we’re going to continue to see growth in the impact of social media on traffic and conversions. 74% of millennials rely on social media to guide purchasing decisions Tweet This!. It’s worth noting that 85% of all orders from social media came from Facebook! With your users…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …% higher checkout conversion rates than non-PayPal Tweet This! Adding a 100% Money Back Guarantee badge increased conversion rates by 32% Tweet This! 68.63% is the average online cart abandonment rate based on 33 different studies Tweet This! 48% of shoppers would shop more with online retailers that offer hassle-free returns Tweet…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
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