Social Content Marketing

  • Social Series: Social Media Metrics for Success

    … when they get there. Conversions will be a very important metric to review here, in addition to some secondary metrics we’ll touch on as well. Analyzing conversion data will require jumping into your own web analytics setup. In Google Analytics, you’ll be looking at the actual goals you set up for your various campaigns. Did you hit the number…

    UpCity Daily Tipsin Social- 15 readers -
  • LinkedIn Beats Twitter for Content Marketing, Says Study

    … LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study. A December survey from the Content Marketing Institute and the Direct Marketing Association UK found that 96 percent of respondents use LinkedIn for content marketing, compared to 85 percent in 2013. Twitter finished second in the poll…

    Shea Bennett/ AllFacebookin Social Content- 27 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 30 readers -
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