Social Content Marketing

  • Social Series: Social Media Metrics for Success

    … of conversions you were targeting? The average conversion rate is thought to be somewhere between 1-3%, but your ideal conversion rate will vary depending on your industry, your business, and many other factors. If you didn’t meet your goal, what can your funnel reports tell you about users’ journey from your social post to conversion on your site…

    UpCity Daily Tipsin Social- 14 readers -
  • LinkedIn Beats Twitter for Content Marketing, Says Study

    … LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study. A December survey from the Content Marketing Institute and the Direct Marketing Association UK found that 96 percent of respondents use LinkedIn for content marketing, compared to 85 percent in 2013. Twitter finished second in the poll…

    Shea Bennett/ AllFacebookin Social Content- 27 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 27 readers -
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