Social Conversation

  • Using Social Conversations for Consumer Insights

    … conversation for consumer insights, which is what Kettle does. They use a media monitoring tool called Zignal Labs to see what consumers and media are saying about them. The service gives them not just keyword counts and cursory social media metrics. It allows them to drill down and look at why things are happening, too. Since Google Alerts first…

    Jason Falls/ Relevancein Social- 15 readers -
  • 7 Ways to Improve Your Social Media Engagement

    … a topic and reference multiple articles, along with their authors and links. Then, tag everyone mentioned in the post when you post socially. For example, Andrea Beltrami created a blog post with top articles on visual social media marketing. When the post went live, she shared the link and mentioned the names of all of the authors included. Andrea also…

    Social Media Examinerin Social- 13 readers -
Get the top posts daily into your mailbox!