Social Conversation

  • Using Social Conversations for Consumer Insights

    … conversation for consumer insights, which is what Kettle does. They use a media monitoring tool called Zignal Labs to see what consumers and media are saying about them. The service gives them not just keyword counts and cursory social media metrics. It allows them to drill down and look at why things are happening, too. Since Google Alerts first…

    Jason Falls/ Relevancein Social- 16 readers -
  • 7 Ways to Improve Your Social Media Engagement

    … of engagement in a short period of time. When you create content that relates to current events that people are already talking about, it really helps to engage your fans. Over to You There’s lots you can do to inspire conversation on your social media pages. You just need to get creative and come up with unique posts that will engage your fans and get…

    Social Media Examinerin Social- 13 readers -
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