Social Customer Care

  • Peer content: when marketing meets care

    … Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV. As I listened to various presenters at a recent conference in New York, one striking observation jumped out at me: the unanswered demand for scalable engagement built on peer versus…

    Search Engine Watch- 7 readers -
  • How a Lack of Social Response is Hurting Your Business

    … got a real problem on our hands. In it’s most recent Sprout Social Index, they’ve calculated that 40 percent of messages need a response. And not surprisingly, 40 percent of customers leave a brand because of poor customer service. And on the reverse side, brands that engage with customers via social media earn an average of 33 points higher…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
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