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These days, there’s little doubt that social media is plays a pivotal role in a brand’s marketing strategy. After all, with roughly 2 billion internet users on social networks and counting, there’s massive reach and resonance potential. But couple widespread adoption with shifting consumer preferences and expectations—and the smell of major change is in the air.
…, the case studies looked and were measured like TV campaigns, rather than the opportunities for organic, sustained engagement. Conference attendees, to their credit, asked about each of the following: Social lead generation, the purposeful discovery of and engagement within conversations in which subject matter experts connected with customers…