Social Customer Care

  • Peer content: when marketing meets care

    …, the case studies looked and were measured like TV campaigns, rather than the opportunities for organic, sustained engagement. Conference attendees, to their credit, asked about each of the following: Social lead generation, the purposeful discovery of and engagement within conversations in which subject matter experts connected with customers…

    Search Engine Watch- 11 readers -
  • How a Lack of Social Response is Hurting Your Business

    … We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
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