Social Customer Care

  • Peer content: when marketing meets care

    … Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV. As I listened to various presenters at a recent conference in New York, one striking observation jumped out at me: the unanswered demand for scalable engagement built on peer versus…

    Search Engine Watch- 11 readers -
  • How a Lack of Social Response is Hurting Your Business

    … We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
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