Social Customer Service

  • Five reasons why you should invest in social customer service

    … If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have you made the same level of investment into providing a dedicated customer service on social media? Many brands, despite having a social presence, aren’t investing…

    Search Engine Watchin Social- 24 readers -
  • Why are we so bad at social media customer service?

    … While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customer service is not just about differentiation, it is business-critical. So… why is everyone so awful at it? There are a lot of reasons…

    Matt Owen/ Search Engine Watchin Social- 20 readers -
  • How to Develop Integrated Social Customer Service Strategies

    … From walking into a store with mobile coupons to following influencers on social media, today’s consumers have more control than ever over how and when they interact with brands. Just as marketers have to meet consumers wherever they are, consumers have the same expectation of their customer service experiences. A report from Software Advice…

    Inside Facebookin Social How To's- 21 readers -
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