Social Customer Service

  • Five reasons why you should invest in social customer service

    … If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have you made the same level of investment into providing a dedicated customer service on social media? Many brands, despite having a social presence, aren’t investing…

    Search Engine Watchin Social- 24 readers -
  • Why are we so bad at social media customer service?

    … While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customer service is not just about differentiation, it is business-critical. So… why is everyone so awful at it? There are a lot of reasons…

    Matt Owen/ Search Engine Watchin Social- 20 readers -
  • How to Develop Integrated Social Customer Service Strategies

    … From walking into a store with mobile coupons to following influencers on social media, today’s consumers have more control than ever over how and when they interact with brands. Just as marketers have to meet consumers wherever they are, consumers have the same expectation of their customer service experiences. A report from Software Advice…

    Inside Facebookin Social How To's- 21 readers -
  • How a Lack of Social Response is Hurting Your Business

    … got a real problem on our hands. In it’s most recent Sprout Social Index, they’ve calculated that 40 percent of messages need a response. And not surprisingly, 40 percent of customers leave a brand because of poor customer service. And on the reverse side, brands that engage with customers via social media earn an average of 33 points higher…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
  • 5 Trends Shaping the Digital Travel Customer Experience (Infographic)

    …, 76 percent of consumers share their experience on social media. Smart airlines are taking advantage of this trend for improved efficiency in the social customer service experience. Check out the infographic below to see how mobile will create more disruption in the travel industry. Top image courtesy of Shutterstock. …

    AllFacebook- 26 readers -
  • Report: Social Media is the Slowest Way to Resolve Customer Service Issues

    … Social media could be an excellent opportunity for companies to provide customer service. However, many companies fail to provide a positive, or even adequate experience. A whitepaper titled The State of Customer Service 2015 from The Northridge Group, examined current customer attitudes toward online customer service from more than 1,000…

    AllFacebookin Social- 23 readers -
  • Social Customer Service: Why It Pays To Meet Your Customers On Social Media

    … customer service experts from Zendesk to explore how smart organisations are using social media to increase customer satisfaction. Watch our on-demand webinar, Serving Customers Through Social Media, to learn about the process of becoming a social organisation, as well as how social customer service can help: reduce costs by streamlining the social…

    Hootsuitein Social- 10 readers -
  • Social Intelligence Platform Clarabridge Acquires Engagor

    … Clarabridge, provider of customer experience management software, recently acquired the real-time social engagement platform Engagor. Together, the goal is for Clarabridge offer an end-to-end solution for customer service and customer relationship management. Clarabridge already analyzes, collected and implemented customer feedback…

    Inside Facebookin Social- 15 readers -
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