Social Data

  • Smarter Marketing With a Data-Driven Technology Stack

    …, a social intelligence platform that integrates with platforms like Marketo enables marketers to better personalize their engagement, leverage a complete view of their customers online and deliver more targeted messages at the point of need. Data-driven business intelligence: The social marketing stack does not just live within social media and marketing…

    AllTwitterin Social- 33 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor…

    Relevancein Social- 37 readers -
  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 21 readers -
  • Why Twitter Killed the Twitter Share Button

    …, and historically resold it to developers who baked it into the social media tools you know and love. Read Steven Willmot’s coverage of that move here, and you’ll start to see this pattern emerging. If they own all the data, every developer and enterprise company that wants full-scale access now has to buy it from Twitter directly. How This Pays…

    Jay Baer/ Relevancein Social Twitter- 28 readers -
  • How One Hotel Used Location Data to Deliver Exceptional Guest Services

    … How One Hotel Used Location Data to Deliver Exceptional Guest Services July 28, 2015 by Anthony Longo Leave a Comment Filed Under: Sponsored Content This sponsored post was provided by Ground Signal. Imagine providing a guest with the cocktail they were raving about last week upon arrival at your hotel — and hold the salted rim — because you…

    Street Fightin Social How To's- 16 readers -
  • Tips for Capturing and Understanding Social Data

    … When an organization decides to dedicate more time and resources to social, being able to measure and report on the impact it’s having on the business becomes more important than ever. Gathering the right data and accurately measuring social traffic can be a challenge if you don’t know what to look for. To help you get on the right track, we’re…

    Hootsuitein Social- 21 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    Truly benefitting from social data can be challenging for a lot of marketers—and rightly so. Gathering numbers and statistics and translating them into insights that prove the value of social media can seem like an overwhelming task with no clear starting point. In research we conducted with Harris Poll, 60% of the 750 enterprise organizations surveyed struggle with finding a ...

    Hootsuite- 30 readers -
  • The Advent of Audience Parting (Because Day Parting Is So 1996)

    … into distinct parts. So why cling to day parting when we have access to the sort of data that allows us to target the exact people we want to reach? Instead, we propose that the industry stop thinking about day parting and move on to a system that uses a combination of audience data and social data to create custom scaled audience segments. We…

    Relevance- 10 readers -
  • The Value of Social Data: Focus on the Insights

    … methods and channels to reach this young, plugged-in community, Rahaman is always looking for ways to optimize the process. By careful data collection, he can now analyze the results. Connecting with charitable organizations The World Wildlife Federation (WWF), along with its Earth Hour sub-brand, is a powerful brand with a sizable digital footprint…

    Hootsuite- 6 readers -
  • 5 Tips to Turbocharge Conversions on YouTube

    … TV. Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? Very few, is my bet. In fact, a study of the Interbrand Top 100 brands, showed that the average number of content marketing videos produced by these brands jumped from 4760 per month in 2011 to 7175 per month in 2012. Clearly, the biggies really put…

    Pratik Dholakiya/ Convince and Convertin Social Content- 7 readers -
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