Social Data

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 21 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … the need to be prepared to react quickly, and many are also realizing the need for social research in product ideation. Future of Social Media Monitoring and Impact on Business Intelligence Eric noted the shift in consumer preference toward rich media such as images and videos. To adapt, Tracx is investing in new technology for videos and pictures. He…

    Relevancein Social- 24 readers -
  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 19 readers -
  • Why Twitter Killed the Twitter Share Button

    … not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why Would Twitter Do This? Why would they unilaterally remove a beloved (and theoretically useful) feature, when…

    Jay Baer/ Relevancein Social Twitter- 19 readers -
  • How One Hotel Used Location Data to Deliver Exceptional Guest Services

    … How One Hotel Used Location Data to Deliver Exceptional Guest Services July 28, 2015 by Anthony Longo Leave a Comment Filed Under: Sponsored Content This sponsored post was provided by Ground Signal. Imagine providing a guest with the cocktail they were raving about last week upon arrival at your hotel — and hold the salted rim — because you…

    Street Fightin Social How To's- 14 readers -
  • Tips for Capturing and Understanding Social Data

    … When an organization decides to dedicate more time and resources to social, being able to measure and report on the impact it’s having on the business becomes more important than ever. Gathering the right data and accurately measuring social traffic can be a challenge if you don’t know what to look for. To help you get on the right track, we’re…

    Hootsuitein Social- 15 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    … Truly benefitting from social data can be challenging for a lot of marketers—and rightly so. Gathering numbers and statistics and translating them into insights that prove the value of social media can seem like an overwhelming task with no clear starting point. In research we conducted with Harris Poll, 60% of the 750 enterprise organizations…

    Hootsuitein Paid Search- 27 readers -
  • The Advent of Audience Parting (Because Day Parting Is So 1996)

    … into distinct parts. So why cling to day parting when we have access to the sort of data that allows us to target the exact people we want to reach? Instead, we propose that the industry stop thinking about day parting and move on to a system that uses a combination of audience data and social data to create custom scaled audience segments. We…

    Relevance- 10 readers -
  • The Value of Social Data: Focus on the Insights

    … Social media analytics are integral to proving ROI, and companies are doing their best to gather data wherever, and whenever, possible. But all the numbers in the world won’t make a difference if they aren’t interpreted correctly, or if they remain locked in the Marketing department. There is great opportunity to use social data in overall…

    Hootsuite- 5 readers -
  • 5 Tips to Turbocharge Conversions on YouTube

    … With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime…

    Pratik Dholakiya/ Convince and Convertin Social Content- 5 readers -
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