Social Data

  • Smarter Marketing With a Data-Driven Technology Stack

    …, provide them with valuable information when and where they want it and, at the end of the process, measure the return on investment of our activities. The evolved social to marketing stack: How it works for the business Listening to your customers across all channels where they are voicing their opinions and interacting with your brand is of course…

    AllTwitterin Social- 31 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … of Social Business Journal Volume 8. Social Media Monitoring Mistakes to Avoid Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring. To start things off, we look at the differences between owned and earned media. Owned media is literally content that you “own…

    Relevancein Social- 35 readers -
  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 21 readers -
  • Why Twitter Killed the Twitter Share Button

    … not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why Would Twitter Do This? Why would they unilaterally remove a beloved (and theoretically useful) feature, when…

    Jay Baer/ Relevancein Social Twitter- 27 readers -
  • How One Hotel Used Location Data to Deliver Exceptional Guest Services

    … How One Hotel Used Location Data to Deliver Exceptional Guest Services July 28, 2015 by Anthony Longo Leave a Comment Filed Under: Sponsored Content This sponsored post was provided by Ground Signal. Imagine providing a guest with the cocktail they were raving about last week upon arrival at your hotel — and hold the salted rim — because you…

    Street Fightin Social How To's- 15 readers -
  • Tips for Capturing and Understanding Social Data

    … When an organization decides to dedicate more time and resources to social, being able to measure and report on the impact it’s having on the business becomes more important than ever. Gathering the right data and accurately measuring social traffic can be a challenge if you don’t know what to look for. To help you get on the right track, we’re…

    Hootsuitein Social- 21 readers -
  • 6 Hootsuite Secrets for Putting Social Data into Action

    … Truly benefitting from social data can be challenging for a lot of marketers—and rightly so. Gathering numbers and statistics and translating them into insights that prove the value of social media can seem like an overwhelming task with no clear starting point. In research we conducted with Harris Poll, 60% of the 750 enterprise organizations…

    Hootsuitein Paid Search- 30 readers -
  • The Advent of Audience Parting (Because Day Parting Is So 1996)

    … into distinct parts. So why cling to day parting when we have access to the sort of data that allows us to target the exact people we want to reach? Instead, we propose that the industry stop thinking about day parting and move on to a system that uses a combination of audience data and social data to create custom scaled audience segments. We…

    Relevance- 10 readers -
  • The Value of Social Data: Focus on the Insights

    … that focused on creative strategy, content creation, and inbound marketing, Ben aims to combine human creativity and the power of data analytics into unique and insightful marketing strategies. David Drodge started his digital career almost 20 years ago starting an online agency. He joined Sony Europe launching its first regional website, then ventured…

    Hootsuite- 6 readers -
  • 5 Tips to Turbocharge Conversions on YouTube

    … be used as alternatives. If possible, include a transcript of the actual video in your description for viewers who might have a problem with video playback. Including a link to your landing page or home page in the description area is also a great idea to drive conversions. 5. Integrate With Your Website and Social Media Your website is usually…

    Pratik Dholakiya/ Convince and Convertin Social Content- 7 readers -
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