Social Ecommerce

  • Rethink Social Media’s Impact on Traffic and Commerce

    … We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely…

    Douglas Karr/ Marketing Technology Blog- 4 readers -
  • The State of Social Media Ecommerce

    … It’s one thing to advertise via social media and bring people back to your site, but social media platforms are looking to bring conversions closer and control them further by bringing them directly into their platforms. For e-commerce providers, this is a welcome move because it’s been difficult to measure and see an excellent response…

    Douglas Karr/ Marketing Technology Blogin Social- 7 readers -
  • Is Vine the Diamond in the Rough of Social Commerce?

    … to the ranks of Internet Retailer’s Top 1000 and 50 Fastest Growing E-Commerce Companies. We’ll share some of the amazing BGD Vine loops throughout this post from Brian Gavin Diamonds, to put some visuals to how they’ve leveraged the platform. From Idea to Design I asked Danny why he was there and he told me that he was speaking about the incredible…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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