Social Ecommerce

    • 10 Ecommerce Trends You Will See Implemented in 2017

      It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and the average consumer is making more than half of all their purchases online! Tweet This! Combined wit ...

      Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Rethink Social Media’s Impact on Traffic and Commerce

    … We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • The State of Social Media Ecommerce

    … It’s one thing to advertise via social media and bring people back to your site, but social media platforms are looking to bring conversions closer and control them further by bringing them directly into their platforms. For e-commerce providers, this is a welcome move because it’s been difficult to measure and see an excellent response…

    Douglas Karr/ Marketing Technology Blogin Social- 9 readers -
  • Is Vine the Diamond in the Rough of Social Commerce?

    … success that BGD has had with Vine. And we’re not talking small numbers here: Using Vine influencers, BGD was able to reach over 6 million loops on Vine (which is approximately 2 million people) and over 445 shares on Twitter. Their Vine campaign received high recognition from multiple publications, as well as being ranked #2 only behind…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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