Social Engagement

  • A Web App Security Chat with Shawn Freeman

    … I’ve come across a wide range of apps promising private communications, from Confide and WhatsApp to SnapChat and even Tor Browsers. I posted news of one of these apps to Facebook and got a very quick response from Shawn Freeman of TWT telling me the apps were pretty much useless. That made me pause. There’s certainly a call for them I figured…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • Is it time to go off road with your social messaging?

    … Admit it. It’s so easy for your social media feed to descend into random tweets and personal gripes. It's one of the reasons my team and I advocate in favour of establishing an editorial calendar. That lets you plan the bulk of your activity ahead of time so you're never left wondering what to blog or post about… which leaves you less tempted…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • How to Use Hashtags to Increase Your Campaign’s Reach

    … a targeted following through the hashtag campaign. How do you track the follower growth? You can manually track the metrics by keeping a spreadsheet you update each week. You would have to log follower changes, plus weekly engagement rate before the event. Since you can only keep track of one account for each of Twitter’s built-in analytics dashboard…

    Marketing Technology Blog- 29 readers -
  • 26 Billion Reasons You May Consider Linking Out

    … Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders. But as regular users of the only social network that’s…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 29 readers -
  • Losing Your Social Sharing Counts Could Cost You

    … It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality. Unfortunately, these buttons are hopelessly attached…

  • Does Social Posting Still Have a Pulse?

    … for the moment). To show you why, and what it might mean for your own content-based lead generation efforts, I'd like to share a couple observations… 1. Social Views and Engagement Are Way Down One the past few months I’ve been wagging the attention flag to changes in mobile apps that appear to be reducing social engagement in favour of automation…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Aren't Social Advertisements Really Anti-Social?

    … individual who is willing to help, not as a company trying to push products or services. It takes effort, but you’ll eventually get to the point where you see exactly why social engagement is more powerful at building a community than advertising ever can be… and by then, you won’t need to pay for clicks or attention anyway. And just in case I haven't convinced you that engagement is the holy grail, perhaps you could use some guidance on your PPC efforts by grabbing my PPC optimization download. …

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 12 readers -
  • 3 Steps to a Stronger Personal Brand

    … the real goal of social (from a marketing and brand-building perspective), and something pretty well every company struggles with. So, how have I managed to “crack the code” when it seems so elusive to many? Everything I do really comes down to following three simple learnings around social engagement: #1 Know Your Format The type of content you post…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Secure Your Own Mask First

    … If you’ve ever traveled on an airplane, you’ve heard the advice to “secure your own mask before attempting to help another passenger.” That’s a simple reminder we should take with ourselves more often. Helping others and having a giving spirit is wonderful. But, while we should all become expert “givers” – of our love, attention, expertise…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
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