Social Following

  • Is Social Media Forcing Marketers Away from Mass Media?

    … intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their batch and blast advertising that’s getting engaged with each year. The buyer has the power now to find what they need, when they need it, where they need it, at a price they want it at. The narrowing…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • How to Use Hashtags to Increase Your Campaign’s Reach

    … 39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two things: The important metrics you should be prepared to measure when you run a hashtag campaign Simple…

    Marketing Technology Blog- 29 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … Even the largest corporations struggle with tracking metrics. For over a decade I’ve said that analytics often produces more questions than it does answers as users are segmenting, filtering, and analyzing traffic. Combine that with the fact that more than half of all your analytics traffic could be generated by bots Tweet This!, and you’re…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
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