Social Following

    • Is Social Media Forcing Marketers Away from Mass Media?

      This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence.

      Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • How to Use Hashtags to Increase Your Campaign’s Reach

    … 39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two things: The important metrics you should be prepared to measure when you run a hashtag campaign Simple…

    Marketing Technology Blog- 17 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … to lead conversion rate, year over year progress, lead to customer conversion rates, and benchmark factors for each. 2 to 3 times per week – monitor traffic sources, visits by traffic source, lead and conversion rate by referral source as well as year over year changes and benchmark comparisons. 2 to 3 times per month – review granular data within…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
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