Social Following

  • How to Use Hashtags to Increase Your Campaign’s Reach

    … you’re promoting propagates across the platform. Metrics to keep an eye on during your campaign: Reach – the number of unique people who may see your posts. Impressions – the total number of potential views (including same users seeing the same post multiple times) Exposure – measures the total Impressions that a user has generated, including…

    Marketing Technology Blog- 26 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … each traffic source, attribution and behavior, and year over year progress with benchmark comparisons. 1 to 2 times per month – review keywords, landing pages, email metrics, call-to-action performance, social followers, social likes and shares, blog analytics, and inbound links, and search optimization. One tip that may help you is to work…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
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