Social Graphs

A social network is a social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory.
Posts about Social Graphs
  • Why the Internet needs a social media ‘supra-score’

    … limited to a particular website and don’t cross into other sites. Each community is hidden under authenticated passwords and different rules of conduct. A person can be an honest broker on eBay, and still spit blisteringly vulgar hate at Kanye West on Twitter. A supra-score, then, would work in two ways. First, individuals rate each other as they do…

    Digidayin Social Twitter- 5 readers -
  • Are App Graphs The Next Big Thing In Search?

    … settings and opt out, or you can ignore it and allow Twitter to see which apps you download to your device. With this information, it will create an App Graph, which helps the company better understand user behavior and interests. What’s An App Graph? Maybe you’ve heard of Facebook’s Social Graph and Google’s Knowledge Graph, but what exactly is an App…

    Daniel Cristo/ Marketing Land- 14 readers -
  • [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    … (SMBs) that fail to utilize these tools can expect to see themselves fall in search rankings. SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations…

    Emily Alford/ Search Engine Watch- 4 readers -
  • Co-Occurrence as a Ranking Signal

    … and interests of individuals. Combine this with other signals including the social and knowledge graph and it becomes easier to understand why Google no longer needs authorship. It appears they’re confident enough to leave mapping of individuals and relationships to their algorithms. We already know that they’re capable of mapping social graphs using…

    Dan Petrovic/ DEJAN SEOin SEO Google Facebook Twitter- 15 readers -