Social Graphs

A social network is a social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory.
Posts about Social Graphs
  • Why the Internet needs a social media ‘supra-score’

    … access to their own data. As humans, we have a right to our own identities, whether they’re in the form of fingerprints or social graphs. Practically, data companies must regulate themselves before the government does, and before citizens demand it. The demonstration of how this data and technology would benefit the entire global village…

    Digidayin Social Twitter- 5 readers -
  • Are App Graphs The Next Big Thing In Search?

    … This week, Twitter announced that it will be tracking which mobile apps users download in order to improve its ad targeting capabilities. If you use Twitter’s mobile app, you’ll soon be presented with a prompt inside the app that reads, “To help tailor your experience, Twitter uses the apps on your device.” You can choose to go into your…

    Daniel Cristo/ Marketing Land- 17 readers -
  • [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    … (SMBs) that fail to utilize these tools can expect to see themselves fall in search rankings. SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations…

    Emily Alford/ Search Engine Watch- 4 readers -
  • Co-Occurrence as a Ranking Signal

    TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal. The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea as common sense and never thought to investigate it further, then one day I stumbled into a peculiar set of search results ...

    Dan Petrovic/ DEJAN SEO- 16 readers -