Social Influence

  • Why Influencer Marketing Is Both Powerful and Hazardous

    … Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way…

    Growmap- 27 readers -
  • The Importance of Social Proof Content to Marketers

    … As marketers, we like to think we create all the impact. But we live in a world where users increasingly focus on social intentions, content, and comments from their peers. Social influence has to be an essential part of any marketing effort because app users and site visitors now expect to see social proof in place. In fact, social proof…

    Christopher Jan Benitez/ Growmap- 21 readers -
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