Social Influence

  • The Importance of Social Proof Content to Marketers

    … As marketers, we like to think we create all the impact. But we live in a world where users increasingly focus on social intentions, content, and comments from their peers. Social influence has to be an essential part of any marketing effort because app users and site visitors now expect to see social proof in place. In fact, social proof…

    Christopher Jan Benitez/ Growmap- 9 readers -
  • Ways to Gain Influence through Blogging

    … Blogging has quickly become more than a simple method of engaging consumers – it’s now the most important way to engage them! Although social media is frequently touted as the key to digital marketing success, blogs actually hold more power to influence purchases. Although the full effect has yet to be realized by more traditional organizations…

    Stephen Moyers/ Home Based Business Resourcesin Blogging- 14 readers -
  • 7 Ingredients for Employee Social Advocacy

    … A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3…

    Jay Baer/ Convince and Convertin Social- 14 readers -
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