Social Intelligence

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 31 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 38 readers -
  • Social Media Marketing 101

    … is a public forum, it’s an incredible opportunity for businesses to showcase their ability to bring a resolution to customer service issues where others will view it as an asset. Set Goals and Monitor Performance – Activities like follows, engagement, sentiment, and sharing are leading indicators that whose trend should be monitored. Social media can…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … to the appropriate solution. Here’s a great video that speaks to Infegy Atlas, a social monitoring platform that’s utilized to help brands make better decisions based off of real-time conversations across social media. In our example above, social intelligence could provide a breakdown of the firmagraphics associated with a company to match…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • TVs and Wearables Most Discussed CES Products

    … Synthesio, a social intelligence company, has compiled all of your tweets and mentions and interactions to determine the most discussed gadgets at this year’s CES. Does anybody else have this thing where every day you wake up and it’s still CES — Casey Newton (@CaseyNewton) January 8, 2015 Yes, we’re still talking about CES. We promise…

    AllTwitterin Social- 19 readers -
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