Social Intelligence

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 25 readers -
  • Social Intelligence Is Changing Market Research

    … the data with other information (i.e., customer data) for richer insights. The data is open and accessible now. Marketers have never been so rich in information, and with more and more data available from a wide variety of sources, the flexibility to segment and filter data and extract segment specific insights becomes critical for marketers. Javier Burón is the co-founder and CEO of audience insights provider Audiense. Featured image courtesy of Shutterstock. …

    AllTwitterin Social Google- 24 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 37 readers -
  • Social Media Marketing 101

    … How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. This infographic from https://infograph.venngage.com/p/38582/social-media-marketing-planVenngage walks a business through setting up and developing their strategy for marketing via social…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … to the appropriate solution. Here’s a great video that speaks to Infegy Atlas, a social monitoring platform that’s utilized to help brands make better decisions based off of real-time conversations across social media. In our example above, social intelligence could provide a breakdown of the firmagraphics associated with a company to match…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • TVs and Wearables Most Discussed CES Products

    … it will be the last time this year. Maybe.. In any case, UltraHD TVs had everyone tweeting, with 35.6% of conversations. Runner ups? Wearable and Internet of Things. Leah Pope, VP of Global Marketing for Synthesio, says in a statement: With all of the buzz that drones and wearable technology had in the media heading into CES, it was quite interesting…

    AllTwitterin Social- 17 readers -
Get the top posts daily into your mailbox!