Social Intelligence

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 15 readers -
  • Social Intelligence Is Changing Market Research

    … to market research. The 2016 customer demands more. They want you to adapt to their constantly changing interests, behavior and preferences. It’s not about personalization, but relevancy. With the right insight, marketers can create and deliver extremely targeted content, offers and ads to appeal specifically to very defined segments…

    AllTwitterin Social Google- 20 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 31 readers -
  • Social Media Marketing 101

    … How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. This infographic from https://infograph.venngage.com/p/38582/social-media-marketing-planVenngage walks a business through setting up and developing their strategy for marketing via social…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … subject alone. Linguistics – Infegy Atlas is powered by Infegy Linguistics, able to read and interpret text more like a human than software. This technology, developed at Infegy over more than seven years, is capable of incredibly complex language analysis, giving you reliable and rich analysis of social commentary Data – The longest running…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • TVs and Wearables Most Discussed CES Products

    … Synthesio, a social intelligence company, has compiled all of your tweets and mentions and interactions to determine the most discussed gadgets at this year’s CES. Does anybody else have this thing where every day you wake up and it’s still CES — Casey Newton (@CaseyNewton) January 8, 2015 Yes, we’re still talking about CES. We promise…

    AllTwitterin Social- 11 readers -
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