Social Intelligence

    • Smarter Marketing With a Data-Driven Technology Stack

      At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

      AllTwitterin Social- 14 readers -
  • Social Intelligence Is Changing Market Research

    … down to the individual, providing marketers with hundreds more potential data points to integrate with customer data from other channels. In The Social Intelligence Playbook for 2016, Forrester Research acknowledges that while most business-to-consumer marketing professionals now understand the importance of social media, many miss opportunities…

    AllTwitterin Social Google- 18 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 28 readers -
  • Social Media Marketing 101

    … How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. This infographic from https://infograph.venngage.com/p/38582/social-media-marketing-planVenngage walks a business through setting up and developing their strategy for marketing via social…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … to the appropriate solution. Here’s a great video that speaks to Infegy Atlas, a social monitoring platform that’s utilized to help brands make better decisions based off of real-time conversations across social media. In our example above, social intelligence could provide a breakdown of the firmagraphics associated with a company to match…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • TVs and Wearables Most Discussed CES Products

    … Synthesio, a social intelligence company, has compiled all of your tweets and mentions and interactions to determine the most discussed gadgets at this year’s CES. Does anybody else have this thing where every day you wake up and it’s still CES — Casey Newton (@CaseyNewton) January 8, 2015 Yes, we’re still talking about CES. We promise…

    AllTwitterin Social- 10 readers -
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