Social Intelligence

  • Smarter Marketing With a Data-Driven Technology Stack

    …, a social intelligence platform that integrates with platforms like Marketo enables marketers to better personalize their engagement, leverage a complete view of their customers online and deliver more targeted messages at the point of need. Data-driven business intelligence: The social marketing stack does not just live within social media and marketing…

    AllTwitterin Social- 33 readers -
  • Social Intelligence Is Changing Market Research

    … down to the individual, providing marketers with hundreds more potential data points to integrate with customer data from other channels. In The Social Intelligence Playbook for 2016, Forrester Research acknowledges that while most business-to-consumer marketing professionals now understand the importance of social media, many miss opportunities…

    AllTwitterin Social Google- 26 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 39 readers -
  • Social Media Marketing 101

    … that are missing from this infographic: Reputation Monitoring – Utilizing a great social media monitoring tool, you should be listening for any mentions of your products, services or people. Real-time alerts and quick responses and resolutions are imperative. Social Intelligence – Communications on social media provide a wealth of information that your…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • Infegy Atlas: Intelligent Answers from Social Media

    … to the appropriate solution. Here’s a great video that speaks to Infegy Atlas, a social monitoring platform that’s utilized to help brands make better decisions based off of real-time conversations across social media. In our example above, social intelligence could provide a breakdown of the firmagraphics associated with a company to match…

    Douglas Karr/ Marketing Technology Blogin Social- 25 readers -
  • TVs and Wearables Most Discussed CES Products

    … Synthesio, a social intelligence company, has compiled all of your tweets and mentions and interactions to determine the most discussed gadgets at this year’s CES. Does anybody else have this thing where every day you wake up and it’s still CES — Casey Newton (@CaseyNewton) January 8, 2015 Yes, we’re still talking about CES. We promise…

    AllTwitterin Social- 20 readers -
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