Social Listening

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 15 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … expert by sharing 3rd party content Tapping into the power of the OPC – other people’s content and community Tips to humanize your visual brand – personal profile image, colors, header etc. Be sure to subscribe to our entire digital and social media marketing series on iTunes, Stitcher or SoundCloud! Supporting Resources: Twitter Persona…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 18 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … with issues. This is as opposed to being bogged down, attempting to manually analyze data for useful information, which can take long enough to have you missing out on trends or ending up on the wrong side of a viral post from a disgruntled customer. Other platforms to explore: Buzzsumo, Mention and Trackur. Organized innovation The idea…

    Mary C. Long/ AllTwitter- 18 readers -
  • ScribbleLive Spark: Automate Content Research with Watchlists

    … Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content…

    Visual.lyin Content- 16 readers -
  • 5 Content Marketing Tactics You’re Still Getting Wrong

    … not to “go with your gut” when it comes to content marketing, especially on social media. Modern consumers aren’t swayed by sales pitches, or anything generic. They want to be treated like individuals. Getting to know them at this level requires social listening software to divide your audience into micro-segments based on common interests. And it’s also…

    Mary C. Long/ AllTwitterin Social SEO Content Google- 15 readers -
  • Social Listening Insights into the US Elections

    … The US Elections have been fascinating to observe this year. While the battle plays out across the United States at rallies & TV shows and via attack ads and debates,... The post Social Listening Insights into the US Elections appeared first on Plus Your Business. …

    Plus Your Business- 9 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 31 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … Experience is Your Brand – Adobe Summit 2015 Inspiration Omni-Channel Marketing in a Nutshell How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working Welcome to the Inspiration Age (episode 170) Welcome to the Participation Age Content Calendar Template Free webinars: We are also launching a series…

    Pam Marketing Nutin Social Content- 22 readers -
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