Social Listening

    • Smarter Marketing With a Data-Driven Technology Stack

      At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

      AllTwitterin Social- 14 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … Worksheet (worksheet to help you develop your Twitter Persona) How to humanize your brand with data and social media insights Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper) Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI Brand Humanization in a Nutshell Talk Human to Me – 20…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 14 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 16 readers -
  • ScribbleLive Spark: Automate Content Research with Watchlists

    … Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content…

    Visual.lyin Content- 15 readers -
  • Meet the New Market Research Executive: the Social Consumer Market Insights Professional

    … role should be respected and, more important, assimilated throughout any organization striving to understand their consumers. The power of social CMI to drive business enablement is immeasurable and, ultimately, it can lead to unprecedented success. Rebecca Carson is the head of research services at social media monitoring firm Brandwatch. Image courtesy of Shutterstock. …

    AllFacebookin Social- 20 readers -
  • 5 Content Marketing Tactics You’re Still Getting Wrong

    … not to “go with your gut” when it comes to content marketing, especially on social media. Modern consumers aren’t swayed by sales pitches, or anything generic. They want to be treated like individuals. Getting to know them at this level requires social listening software to divide your audience into micro-segments based on common interests. And it’s also…

    Mary C. Long/ AllTwitterin Social SEO Content Google- 15 readers -
  • Social Listening Insights into the US Elections

    … The US Elections have been fascinating to observe this year. While the battle plays out across the United States at rallies & TV shows and via attack ads and debates,... The post Social Listening Insights into the US Elections appeared first on Plus Your Business…

    Plus Your Business- 9 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … by audience. Integrations: a key step for success is to tie social feedback to non-social data and make sure that social media does not live in its own silo. Integrations could be with your customer-relationship-management and sales tools, your business intelligence platform, your customer-care platforms or other social marketing platforms. Once siloed…

    AllTwitterin Social- 28 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. You…

    Pam Marketing Nutin Social Content- 19 readers -
  • 5 Tips for Using Social Listening to Understand Customers

    … Data has become and increasingly important part of the social media equation. However, for many marketers the challenge is giving this data context and using it to optimize campaigns. While some social media marketers feel as though they have to become data scientists, there are plenty of social listening tools to help marketers uncover useful…

    AllFacebookin Social- 18 readers -
  • Social Should Be Subtle: Ways You’re Misusing Trending Topics

    … It’s hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their brand to be part of the conversation, but sometimes it pays off more to be selective with social trends. Savvy social managers know your brand should only hop onto what’s trendy if it makes sense. What does that look like? It can look like a lot of things…

    Mary C. Long/ AllTwitterin Social- 18 readers -
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