Social Listening

  • Smarter Marketing With a Data-Driven Technology Stack

    … platforms, like Spredfast. A great example of this in action would be brand advocacy. You can pinpoint your brand advocates across the different channels and communities, strategically track and monitor them and strengthen your brand by highlighting their positive experiences through strategic campaigns. Data-driven customer care: Businesses can…

    AllTwitterin Social- 21 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    …, digital and brand marketing? If you answer no to any of these questions then you have incredible opportunity to fix the problem and turn every answer listed above into a yes. Could it be that you are over automating your tweets? Maybe you are speaking to your audience like a robot vs being a human. Maybe you are over selling? Or maybe your tweets…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 26 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … social media monitoring tools make you way more effective. Most social listening platforms, like NetBase, help you understand the emotions driving social conversations, allowing for more authentic connections with consumers. When your team has access to real-time data, decisions can be made quickly about how best to leverage insights or deal…

    Mary C. Long/ AllTwitter- 19 readers -
  • ScribbleLive Spark: Automate Content Research with Watchlists

    … Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content…

    Visual.lyin Content- 18 readers -
  • 5 Content Marketing Tactics You’re Still Getting Wrong

    … not to “go with your gut” when it comes to content marketing, especially on social media. Modern consumers aren’t swayed by sales pitches, or anything generic. They want to be treated like individuals. Getting to know them at this level requires social listening software to divide your audience into micro-segments based on common interests. And it’s also…

    Mary C. Long/ AllTwitterin Social SEO Content Google- 19 readers -
  • Social Listening Insights into the US Elections

    … The US Elections have been fascinating to observe this year. While the battle plays out across the United States at rallies & TV shows and via attack ads and debates,... The post Social Listening Insights into the US Elections appeared first on Plus Your Business. …

    Plus Your Business- 9 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 35 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must…

    Pam Marketing Nutin Social Content- 29 readers -
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