Social Listening

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 21 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … expert by sharing 3rd party content Tapping into the power of the OPC – other people’s content and community Tips to humanize your visual brand – personal profile image, colors, header etc. Be sure to subscribe to our entire digital and social media marketing series on iTunes, Stitcher or SoundCloud! Supporting Resources: Twitter Persona…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 26 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … social media monitoring tools make you way more effective. Most social listening platforms, like NetBase, help you understand the emotions driving social conversations, allowing for more authentic connections with consumers. When your team has access to real-time data, decisions can be made quickly about how best to leverage insights or deal…

    Mary C. Long/ AllTwitter- 19 readers -
  • ScribbleLive Spark: Automate Content Research with Watchlists

    … Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content…

    Visual.lyin Content- 17 readers -
  • 5 Content Marketing Tactics You’re Still Getting Wrong

    … of their peers than reading cleverly written sales messages.” So getting them involved saves you some time while also increasing content efficacy. Not counting video as content It’s not just text-based content that matters. Video is exploding online, so businesses and brands should take advantage of it. Marketing Insider Group reports, “Last year…

    Mary C. Long/ AllTwitterin Social SEO Content Google- 18 readers -
  • Social Listening Insights into the US Elections

    … The US Elections have been fascinating to observe this year. While the battle plays out across the United States at rallies & TV shows and via attack ads and debates,... The post Social Listening Insights into the US Elections appeared first on Plus Your Business. …

    Plus Your Business- 9 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 34 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. You…

    Pam Marketing Nutin Social Content- 26 readers -
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