Social Listening

  • Power of Emotion: 8 Foundations to a More Human Brand

    … Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies…

    Pam Moore/ Pam Marketing Nutin Social Content- 18 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … platforms, like Spredfast. A great example of this in action would be brand advocacy. You can pinpoint your brand advocates across the different channels and communities, strategically track and monitor them and strengthen your brand by highlighting their positive experiences through strategic campaigns. Data-driven customer care: Businesses can…

    AllTwitterin Social- 28 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … social media monitoring tools make you way more effective. Most social listening platforms, like NetBase, help you understand the emotions driving social conversations, allowing for more authentic connections with consumers. When your team has access to real-time data, decisions can be made quickly about how best to leverage insights or deal…

    Mary C. Long/ AllTwitter- 25 readers -
  • ScribbleLive Spark: Automate Content Research with Watchlists

    … Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content…

    Visual.lyin Content- 18 readers -
  • Social Listening Insights into the US Elections

    … The US Elections have been fascinating to observe this year. While the battle plays out across the United States at rallies & TV shows and via attack ads and debates,... The post Social Listening Insights into the US Elections appeared first on Plus Your Business. …

    Plus Your Business- 9 readers -
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