Social Marketing

  • Cats, dogs, brands and social media marketing success

    … been on that runaway freight train of a news story. It’s been a perfect newsjacking opportunity if ever there was one. But the time and circumstances have also been quite rare. At least let’s hope so. What’s always in vogue are cats and dogs. After all, pretty much anything to do with politics is a hot-button issue. Cats and dogs? Not so much…

    Search Engine Watchin Social- 11 readers -
  • Listening Is The Key to Social Marketing

    … insights. Participants on these sites engage in online conversations that discuss trends, brands, products and ideas. In some instances, a company may create or sponsor a community, while other communities develop organically. The comments and conversations that visitors, members and influencers of these sites share reveal cues about their specific likes…

    Famous Bloggers- 25 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 14 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … or her individual stream. It makes sense why marketers are waking up to the power of these savvy personalities on Instagram and other social channels. Word of mouth has always been the most powerful form of marketing, and we’re seeing that on a much larger scale with the ease of content creation. Essentially, anyone with access to a smartphone has…

    Justin Lafferty/ AllTwitterin Social- 18 readers -
  • 5 Tips for Using Social Listening to Understand Customers

    … Data has become and increasingly important part of the social media equation. However, for many marketers the challenge is giving this data context and using it to optimize campaigns. While some social media marketers feel as though they have to become data scientists, there are plenty of social listening tools to help marketers uncover useful…

    AllFacebookin Social- 21 readers -
  • When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

    … Last month, Beyoncé announced the release of a new single via a series of Instagram posts. As expected, the World Wide Web lost its collective mind. One verse in particular mentioning a brand caught the Internet’s attention: “When he f—k me good I take his ass to Red Lobster“ From a brand’s perspective, this is amazing, right? Free publicity…

    AllTwitterin Social- 19 readers -
  • How Influence Has Changed in the Digital Age

    … Influencer marketing is all the rage right now, and according to a Tomoson study, it has become the fastest growing customer acquisition method online. A report from TapInfluence, a marketplace connecting brands with influencers, outlines the history and the impact of the rise of digital influencers. For marketers, social and digital media…

    AllTwitterin How To's- 13 readers -
  • Seeking Conversation: Social Media for the Finance Industry, the Right Way

    … goods, the client and agency teams responsible for a website tend to own social media. Banking should not follow this model. The better financial firms are bringing the disciplines of PR and marketing together and behaving like publishers. They are also recognizing potential partnerships between these two important groups and bringing others…

    AllFacebookin Social Twitter- 12 readers -
  • Search Intent Makes Waves in Social Marketing

    … that approach works. Search intent + Facebook Custom Audiences = success For example, consider Belk, a mainline American department store company with nearly 300 stores in 16 Southern states that teamed up with iCrossing, a marketing engagement agency, to significantly increase conversions among customers who already showed interest in its products through…

    AllFacebookin Affiliate Social Paid Search Facebook- 17 readers -
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