Social Marketing

    • 6 Social Media Tactics for Nonprofits

      It’s more important than ever for businesses to partner with nonprofit organizations—not just to look good, but to make a difference in the world. These partnerships can experience major benefits from a well-planned social media strategy. According to Nora Ganim Barnes, who co-authored a study from the Dartmouth Center for Marketing Research, “an astounding 97 percent of nonp ...

      Larry Alton/ Simply Measuredin Social- 20 readers -
    • Social Innovators Series: Melissa Thompson

      In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar Her budget-in-flight deck (paid social media tracking + ...

      Lucy Hitz/ Simply Measured- 17 readers -
  • How to Choose Which Online Tools to Use for Your Marketing Campaign

    There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. Download All of them claim to be the best, and many of them claim to be the “only tool you need” to succeed, but that can’t possibly be the case.

    Larry Alton/ Simply Measured- 13 readers -
  • [Webinar Highlights] How to Make Full-Funnel Impact with Social Media

    …, Socedo Our very own Head of Marketing and Communications Lucy Hitz was joined by CEO and Founder of Socedo, Aseem Badshah. They shared insight on social listening and the challenge of using social media to create big business impact. Lucy and Aseem explained how we can increase brand awareness, improve lead gen and nurturing, and accelerate…

    Simply Measuredin Social How To's- 17 readers -
  • What Social Marketers Can Learn from David Ogilvy

    …”). 10 Social Marketing Lessons from Forbes Most Valuable Brands Download But we should crack open the archives. Because we can get too focused on the social media channels and their technology and lose sight that people are still people and communication principles learned back in the days of the three-martini lunch can still be applied…

    Simply Measured- 19 readers -
  • 3 Things You Need to Know to Create Content that Converts

    … will continue reading the rest of the content. This applies to both web content and how you frame that content on social. Simply Measured Content Share Tracking This means that you want to make sure your headline immediately catches the attention of your visitors and intrigues them to continue reading. This applies to your landing pages, blog posts…

    Simply Measuredin Content- 17 readers -
  • Social Innovators Series: Jen Joyce

    … In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jen Joyce’s story. Jen Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office. “I got…

    Lucy Hitz/ Simply Measured- 16 readers -
  • A Marketer’s Guide to Starting Out on YouTube

    …, and, ultimately, conversions. You can use Simply Measured Social Analytics to track your video views over time and understand what’s working, what’s not, and how you need to pivot in the future. The new digital marketing buzz phrase about town is YouTube’s “hero, hub, hygiene”: three Hs that encourage us to take a different approach to brand…

    Simply Measuredin Social Paid Search- 20 readers -
  • How Important Is Influencer Marketing for Brand Awareness?

    … When done right, influencer marketing can work wonders for businesses looking to launch new products or raise brand awareness by tapping into an influencer’s already established audience and reach. So, what exactly is influencer marketing? It means partnering with bloggers and/or social media influencers, and having them create BEAR content…

    Simply Measuredin How To's- 18 readers -
  • How to Boost B2B Impact with Social Listening and Intent Data

    … Marketers think about social marketing as a way to deliver core messages to our desired audience, using social networks. First, you create content tied to a specific campaign. Then, you try to get that content in front of the “right” people on different networks. 2017 Social Media Planning Template and Checklist Download B2B marketers…

    Simply Measuredin Social- 18 readers -
  • What You Should Know About Chatbots in 2017

    … to be helpful. I can get behind that. 10 Social Marketing Lessons from the Forbes Most Valuable Brands Download The ground is fertile for brands to implement chatbots as a clever way to interact with customers. Here are some of the tips that I picked up from the session—along with building a couple of bots on my own—that could help your company…

    Simply Measured- 14 readers -
  • How to Increase Sales with Influencer Marketing on Instagram

    …, creative promotional images to earn money by building a strong following and cultivating a community on Instagram. 10 Social Marketing Lessons from the Forbes Most Valuable Brands Download Over the years, Instagram influencers have earned a name in their respective niches. Some have even come to be known as experts in their field, whether it’s…

    Simply Measuredin Social How To's- 23 readers -
  • How to Create Better Content for Any Point in the Funnel

    … are some social metrics paired with different states in the funnel. If you walk away from this blog with nothing else, take this: Each piece of content you produce and promote must have a purpose. Defining purpose isn’t hard—just look to the funnel. When you sit down to create content, are you… Trying to make more people aware of your brand…

    Simply Measuredin Social Content How To's- 14 readers -
  • The Do’s and Don’t’s of Social Media Giveaway Campaigns

    … school. Since then, I’ve acquired one more as a hand-me-down, and bought one more for my trip to the Amalfi Coast. 2017 Social Marketing Planning Guide Download So when I heard about the red swimsuit giveaway, I grabbed my phone and started searching for it. It didn’t take much effort because the giveaway took up a large portion of my feed—even…

    Simply Measuredin Social- 16 readers -
  • Is Your Content Top of Feed Worthy?

    …, not pushing them away! Need more help? Social Profit Factor Training Academy and Marketing Nutz Can Help! Check out our new comprehensive online social media and branding training academy, the Social Profit Factor, that will help with you tap into the power of social marketing to build your brand in a way that attracts your ideal audience and customer…

    Pam Moore/ Pam Marketing Nutin Social Content- 18 readers -
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