Social Marketing

  • Cats, dogs, brands and social media marketing success

    … debating each other before an audience of millions and frankly, I couldn’t wipe the smile off my face. I was looking at a Facebook Live video being broadcast on The Late Show with Stephen Colbert’s Facebook page that was showing the television broadcast of the event. However, in front of the screen was a large pen full of cute, little kittens divided…

    Search Engine Watchin Social- 11 readers -
  • Listening Is The Key to Social Marketing

    … In many ways, the key to social marketing is listening. In a social marketing world, the way we listen to our market is far more important than how we speak to it. We need to listen to customers to understand their needs, identify how to promote products and services and stay current on trends influencing the market. Today’s organizations cannot…

    Famous Bloggers- 21 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 13 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … or her individual stream. It makes sense why marketers are waking up to the power of these savvy personalities on Instagram and other social channels. Word of mouth has always been the most powerful form of marketing, and we’re seeing that on a much larger scale with the ease of content creation. Essentially, anyone with access to a smartphone has…

    Justin Lafferty/ AllTwitterin Social- 14 readers -
  • 5 Tips for Using Social Listening to Understand Customers

    … Data has become and increasingly important part of the social media equation. However, for many marketers the challenge is giving this data context and using it to optimize campaigns. While some social media marketers feel as though they have to become data scientists, there are plenty of social listening tools to help marketers uncover useful…

    AllFacebookin Social- 18 readers -
  • When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

    … to embrace the madness of impactful social media marketing in 2016. This whole debacle speaks to a larger issue: the advertising industry lacks diversity (a topic that truly deserves its own article). The same industry that is tasked more and more to communicate with blacks and hispanics is dominated by white creatives. When those cultures…

    AllTwitterin Social- 17 readers -
  • How Influence Has Changed in the Digital Age

    Influencer marketing is all the rage right now, and according to a Tomoson study, it has become the fastest growing customer acquisition method online. A report from TapInfluence, a marketplace connecting brands with influencers, outlines the history and the impact of the rise of digital influencers.

    AllTwitter- 11 readers -
  • Seeking Conversation: Social Media for the Finance Industry, the Right Way

    … goods, the client and agency teams responsible for a website tend to own social media. Banking should not follow this model. The better financial firms are bringing the disciplines of PR and marketing together and behaving like publishers. They are also recognizing potential partnerships between these two important groups and bringing others…

    AllFacebookin Social Twitter- 11 readers -
  • Search Intent Makes Waves in Social Marketing

    … With plans to increase digital marketing budgets in 2016, marketers are under the gun to get worthwhile returns on their investments – which explains the increasing popularity of marketing tools like Facebook Custom Audiences and Google Shopping Campaigns. But when marketers utilize paid search or social in silos, they miss out…

    AllFacebookin Affiliate Social Paid Search Facebook- 16 readers -
  • These Are the 2016 Digital Trends Consumers Love (Infographic)

    … Consumer behavior is ever shifting as new technology and social networks become available. Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want. An infographic from ReachLocal examines the 2016 trends consumers love. Mobile is perhaps the biggest…

    AllTwitterin Social- 14 readers -
  • 3 Ways to Socialize Experiential Advertising

    … not necessarily a sustainable practice when it comes to building online chatter and mobilizing your community to take action. For brands to make a true impact with social media, there first needs to be an offline interaction that resonates loudly with people … and one that ideally gets shared online. Experiential advertising is one way for brands to use offline…

    AllFacebookin Social- 7 readers -
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