Social Marketing

    • How Social Marketers Can Overcome Creative Blocks

      1200630 We wanted to create a space where social marketers can dig deeper into trending topics, so we decided to host a weekly Twitter chat. For last week’s chat topic, we took to Twitter with a poll to find out what our audience wanted to chat about. Let us know which topic you'd like to discuss at the next #SimplyChat! — Simply Measured (@simplymeasured) September 28, 2 ...

      Simply Measuredin How To's- 34 readers -
    • How to Boost Brand Conversation on Social Media

      1024512 How to Boost Content Creativity Using Social Data Download Today we hosted a webinar with Pixlee: “.” Lucy Hitz, our Head of Marketing Communications, was joined by Senior Marketing Manager Juliet Carnoy from Pixlee. Together, these senior strategists shared insight on how social marketers can increase engagement and discussion around their brand.

      Simply Measuredin Social How To's- 17 readers -
    • How to Jump-Start Holiday Social Media Planning with Simply Measured

      25601440 This week, the Simply Measured Social Success Academy hosted our second customer-only webinar, “Jump-Start Your Holiday Planning.” Led by Customer Success Managers, Tazi and Rachel, the webinar aimed to help brands understand the importance of holiday planning, how to execute effectively, and how to analyze these efforts using Simply Measured.

      Simply Measuredin Social How To's- 30 readers -
  • Brand Storytelling 101: 6 Must Have Content Elements

    … and the humans within. If you have ever struggled with creating, developing and launching your brand story, then you have landed on the right blog post and podcast today! Take a listen to 179th episode of the Social Zoom Factor podcast to learn 6 key foundational content elements that must be included in your brand story. In this episode you…

    Pam Marketing Nutin Social Content- 17 readers -
  • What KPIs Mean to Social Marketers

    … will help you draw the line from a social objective to the impact social activities have on your business. Let’s talk through the social metrics map of a buyer in the awareness phase of the marketing funnel. The objective for a social marketer is to create brand awareness. To do this, a social marketer needs to push out relevant content…

    Simply Measured- 16 readers -
  • How B2B Marketers Use Psychology To Be Effective Storytellers

    … 1024512 Great B2B marketers know that understanding how your target audience will respond to your copy is essential. However, this is easier said than done. If marketers want to produce content that shapes culture, drives results and helps their brand generate leads they need to understand social psychology and become effective storytellers…

    Simply Measuredin How To's- 22 readers -
  • Psychometrics in Marketing (And How to Use It)

    … into a contact cycle and may share it themselves, reaching someone who might be interested in the product. Parties outside your base are participating in your marketing. Quizzes have serious appeal, generating social media shares, and they never go out of style. You’ll be inundated with a wealth of data covering customer insights you couldn’t acquire…

    Larry Alton/ Simply Measuredin How To's- 15 readers -
  • 3 Things I Learned About Our Brand from Social Media Listening

    … 25601340 What are the chances that a large brand just happens upon your post when they aren’t following you and you don’t tag them? Listening 101: A Beginner’s Guide Download Well, now that I work at a social analytics company I know it’s because they’ve got a Listening product. As we transition into Q4, many social marketers are pulling…

    Simply Measuredin Social- 18 readers -
  • When Is the Best Time to Post on LinkedIn?

    … (which is about 1 post per weekday). This usually gives you about a 60% audience reach. It’s important to remember that these best days and times to post are general trends and serve only as guidelines as you plan out your LinkedIn campaigns. The best data to inform your social marketing strategies is the data you collect on your own, specific…

    Simply Measured- 17 readers -
  • How Your Agency Can Support Clients Better with Social Data

    … 1024512 The State of Social Media Marketing 2017: Agency Edition Download In our 2017 State of Social Media Marketing Agency Report, we discovered that social marketers at agencies are doing a lot for their clients: creating content, monitoring social media profiles, and building strategies from the ground up, while providing social analytics…

    Simply Measuredin How To's- 18 readers -
  • When Is the Best Time to Post on Instagram?

    1024512 The Social Media Marketer’s Testing Guide Download With the amount of time and energy we spend creating and implementing our social strategies, it’s easy to wonder if our hard work goes unnoticed simply because our content isn’t posted at the right time, or through the right channel, or on the right day.

    Simply Measured- 13 readers -
  • How to Track the Success of Your Influencer Program

    … 1024512 We wanted a space where social marketers could dig deeper into trending topics, so we decided to host a weekly Twitter chat. The first #SimplyChat was Thursday, 9/14, and the discussion topic was identifying influencers. Influencer marketing is quite the buzzword in the marketing industry. The basics of what influencer marketing…

    Simply Measured- 14 readers -
  • Listening Reimagined for How Social Marketers Actually Work

    …-marketing partners to access new audiences. And social marketers don’t just want these answers for their own brand. They want this data about their competitors and their category, too. Over the last year, we’ve had droves of people switching to Simply Measured from other listening providers. They all say the same things: “We were so bogged down…

    Simply Measuredin How To's- 13 readers -
  • Introducing the Simply Measured Agency Partner Program

    … 1194624 Today, Simply Measured is launching our all-new Agency Partner Program, and I couldn’t be more excited. This program was built from the ground up with one idea in mind: to enable our agency friends to do more creative work for their clients by giving them the tools to answer questions quickly. “Less time on analysis?” you might…

    Kevin Shively/ Simply Measured- 21 readers -
  • How Barneys New York Stays Relevant on Instagram

    … shared by Barneys New York (@barneysny) on Sep 7, 2017 at 2:15pm PDT According to this eMarketer article, images have a 37% higher level of engagement over plain text. 2017 Social Media Planning Template and Checklist Download Great visuals power marketing campaigns by reinforcing messaging and keeping your brand top of mind. But it’s…

    Simply Measuredin Social- 15 readers -
  • Listening on Social Media: The 5 Biggest Benefits and Risks

    25601707 Just like when you listen deeply in real life, listening to what social media users are saying about your brand, your campaign, your product, your competitors, and relevant events is a rewarding and risky game. Listening 101: A Beginner’s Guide Download What if you hear something that doesn’t feel good? That reflects poorly on you? That requires you to completely ...

    Lucy Hitz/ Simply Measured- 15 readers -
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