Social Marketing

  • Cats, dogs, brands and social media marketing success

    … People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact. It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were…

    Search Engine Watchin Social- 11 readers -
  • Listening Is The Key to Social Marketing

    … In many ways, the key to social marketing is listening. In a social marketing world, the way we listen to our market is far more important than how we speak to it. We need to listen to customers to understand their needs, identify how to promote products and services and stay current on trends influencing the market. Today’s organizations cannot…

    Famous Bloggers- 22 readers -
  • Are Social Marketers Focused On The Wrong Metrics?

    … Social media marketers need to make a more sincere effort toward return on investment, predictability, and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success…

    AllTwitterin Social Facebook Twitter- 13 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … follow people for their inspirational or aspirational content — think Kirsten Alana’s luxury travel-themed Instagram. But 2016 will be the year of transactional posts, with influencers guiding followers toward specific purchases or providing product information. Marketers must identify content creators who are popular among their target audience…

    Justin Lafferty/ AllTwitterin Social- 17 readers -
  • 5 Tips for Using Social Listening to Understand Customers

    … Data has become and increasingly important part of the social media equation. However, for many marketers the challenge is giving this data context and using it to optimize campaigns. While some social media marketers feel as though they have to become data scientists, there are plenty of social listening tools to help marketers uncover useful…

    AllFacebookin Social- 20 readers -
  • When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

    … been quicker to respond and their tweets would’ve been way more aligned with what their audience expected. They stayed safe and paid the price. The overly conservative brand is being left behind while the non-stop train known as the Internet continues to move. Oh, and in case you were wondering what I would have done… Top image courtesy of Beyoncé’s Facebook page. Readers: What would you do in Red Lobster’s shoes? Jay Lledo is the social media manager at creative agency 180LA. …

    AllTwitterin Social- 18 readers -
  • How Influence Has Changed in the Digital Age

    … Influencer marketing is all the rage right now, and according to a Tomoson study, it has become the fastest growing customer acquisition method online. A report from TapInfluence, a marketplace connecting brands with influencers, outlines the history and the impact of the rise of digital influencers. For marketers, social and digital media…

    AllTwitterin How To's- 12 readers -
  • Seeking Conversation: Social Media for the Finance Industry, the Right Way

    … goods, the client and agency teams responsible for a website tend to own social media. Banking should not follow this model. The better financial firms are bringing the disciplines of PR and marketing together and behaving like publishers. They are also recognizing potential partnerships between these two important groups and bringing others…

    AllFacebookin Social Twitter- 11 readers -
  • Search Intent Makes Waves in Social Marketing

    … on the significant benefits — according to Kenshoo, when paired with paid search, Facebook advertising delivers a 30 percent better return on ad spend (ROAS) than the ROAS for paid search alone. To maximize cross-channel campaign effectiveness, marketers have started leveraging the intent of consumer searches by applying it to social marketing campaigns…

    AllFacebookin Affiliate Social Paid Search Facebook- 16 readers -
  • These Are the 2016 Digital Trends Consumers Love (Infographic)

    … Consumer behavior is ever shifting as new technology and social networks become available. Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want. An infographic from ReachLocal examines the 2016 trends consumers love. Mobile is perhaps the biggest…

    AllTwitterin Social- 15 readers -
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