Social Marketing

    • How to Create a Budget for Social Media Marketing

      25601340 With its ease of use and access to billions of active users, it’s no surprise that social media has become a powerful marketing venue. Businesses and marketers are spending more than ever on social media marketing, but that’s no guarantee of success. Don’t risk throwing money away. Spend wisely by creating a comprehensive social media marketing budget to ensure that ...

      Simply Measuredin Social How To's- 11 readers -
    • The Dos and Don’ts of Influencer Marketing

      1024512 Influencer marketing is becoming more and more popular by the day. The main reason behind this is that it strengthens the reach of companies while increasing brand awareness. Influencer marketing allows companies, big or small, to reach a highly relevant audience. Influencer marketing is now almost a household term for online marketers.

      Simply Measured- 16 readers -
  • 7 Ways to Increase eCommerce Sales with Facebook Ads

    … 25601280 Social marketers use various marketing channels, but organic posts are not enough. We need: Relevant high traffic More conversions A strategy for repeat sales With 2.01 billion monthly active Facebook users, Facebook Ads are a great way to increase eCommerce sales. There might be some failed attempts before you find what…

    Simply Measured- 16 readers -
  • 10 Questions to Answer Before Building Your Social Marketing Strategy

    … 25601280 Whether you are a marketing expert or taking your first steps in your social marketing journey, you’re probably running into some hurdles. A carefully planned social media strategy will help you achieve your goals, and also learn invaluable lessons that inform future marketing efforts. Introduction to Full-Funnel Social Analytics…

    Simply Measured- 26 readers -
  • Social Innovators Series: Abbey Daniel

    … In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Abbey Daniel’s story. Abbey Daniels has extensive experience as a social marketer in the agency space – working with big-name clients and developing their social strategies. Our conversation with Abbey…

    Simply Measured- 15 readers -
  • 6 Brainstorm Resources for Content Marketers

    … for as many newsletters as possible. Newsletters send content directly to your inbox, based on topics relevant to you and your brand. For content marketers, newsletters can provide insights into the state of the industry, changes in technology and updates to social networks, and explains emerging trends and best practices. Here are a few of our favorite…

    Simply Measuredin Social Content- 13 readers -
  • 4 Facebook Ad Campaign Rookie Errors to Avoid

    … make time and time again, to save you from having to learn from them yourself…. Check out our previous post on how to face the challenges of generating ROI from social media. 1. Making a Mistake with Your Targeting AdEspresso found that there could be up to a 1000% difference in the cost-per-click of an ad — so getting the targeting right could have…

    Simply Measuredin Social- 14 readers -
  • 8 Influencer Strategies for Retail Brands to Boost Sales

    …. Influencer marketing will be the best thing you do for your social marketing strategy. Here are eight influencer strategies for retail brands to boost sales, aligned with five common goals retailers hope to achieve through social media. GOAL: Find Influencers That Fit Your Brand Before you are able to utilize influencers in your social strategy…

    Simply Measuredin Social- 12 readers -
  • Social ROI: Challenges and Solutions

    … Social media marketing can be a big driver for marketing growth, since it is one of the newest marketing channels. As this article by Taylor Pearson points out, In 1994, a display ad might get a 70% clickthrough rate. Display ad clickthrough rates are now in the neighborhood of 0.05%…So we starting sending more email. Marketers in the late 90…

    Simply Measuredin EMail- 21 readers -
  • How to Build Your eCommerce Brand with Social Media Marketing

    … success? We have put together a webinar to help. Simply Measured and CPC Strategy, the leading retail digital ad agency, have collaborated to bring you an open Q&A. Here you’ll be able to ask any and all your questions around social media marketing. Some of the questions we will be addressing are: How should brands approach their social media…

    Simply Measuredin Social How To's- 13 readers -
  • The Biggest Contradictions in the 2017 State of Social Marketing Report

    … in their social strategy. As both a paid and organic method to spread marketing messages, influencers have the potential to make a huge impact on social strategies. Influencers are being utilized to extend reach, provide unique content, provide expertise in a field, and often have strong presence on multiple social channels. Over 76% of brands…

    Simply Measuredin Social- 15 readers -
  • The Beginner’s Guide to Influencer Marketing on Facebook

    You’re planning to execute an influencer marketing campaign on social media. The problem is, you’re not sure which social media platform you should use, or how to get started. Facebook continues to be the most popular social media network worldwide. It’s also the favorite platform of nearly one-third of influencers in the US for sharing branded content, followed by Instagram.

    Simply Measured- 15 readers -
  • 4 Things to Expect from the 2017 State of Social Marketing Report

    … We are eagerly preparing for the release of our 2017 State of Social Marketing Report. This year, we’re going to do things a bit differently. Here are four changes we’ve made to this year’s report. 1. Global Insight 37% of the world’s population is on social media. Our 2017 report reflects the experiences of marketers from all over the world…

    Simply Measured- 15 readers -
  • Cross-Channel Video Analytics from Simply Measured

    … With video becoming an integral part of social marketers’ strategies, we at Simply Measured set out to provide you with a holistic view of video performance. Now live in all accounts, you can analyze the video performance on your Facebook fan pages, Twitter accounts, Instagram accounts, and YouTube channels individually or in aggregate. How…

    Simply Measured- 16 readers -
  • [Webinar Highlights] How to Make Full-Funnel Impact with Social Media

    … Today we hosted a webinar with Socedo: How to Make Full-Funnel Impact with Social Media. This webinar focused on the ability of social media to touch the entire sales funnel—as long as you are strategic about social intent data and guiding customers through appropriately. Lucy Hitz Head of MarComm, Simply Measured Aseem Badshah CEO & Founder…

    Simply Measuredin Social How To's- 23 readers -
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