Social Media

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.
Posts about Social Media
  • 20 Reasons Why You Shouldn’t Use Social Media

    … Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning new ways of marketing…

    Jeff Bullas/ Jeffbullas's Blogin Social- 11 readers -
  • 3 Ways to Stand Out This Holiday Season Without Offering a Discount

    … You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% off the next, then 25% off, etc. etc…

    Constant Contact- 13 readers -
  • Facebook denies it’s ‘ripping society apart’

    … Former Facebook executive Chamath Palihapitiya recently addressed a Stanford Graduate School of Business last month that social media is destroying how society works. This got reported by many media outlets as Mr. Palihapitiya said ‘Facebook is ripping society apart’ due to his former connection with Facebook. However, his point was more nuanced…

    Greg's Corner- 9 readers -
  • 3Q’s 2018 Predictions: Paid Social

    … As we head full-steam into 2018, our experts look ahead to the next 12 months and dish up some well-informed predictions on industry trends and shifts. We checked in with our social media gurus and asked them, “What 1-2 developments do you see as being the most pivotal in your field in the year to come?” Here’s […] The post 3Q’s 2018 Predictions…

    3Q Digital- 6 readers -
  • The Five Best Social Media Apps for Kids

    … By Kerry Gorgone, {grow} Contributing Columnist It’s been a while since I’ve covered social media apps for kids on this blog, and behavioral trends change at a frenetic pace. No doubt some parents want to keep their kids far away from any kind of social media, especially in light of recent insights into its potential to become addictive…

    {grow}- 9 readers -
  • Demystifying the Technical Side of Social Media

    … Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts. And even if you have someone…

    Ian Cleary/ RazorSocialin Social- 10 readers -
  • BNR 170: Why you probably need social media training

    … is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Here are some key take-outs: Social media for business isn’t the same as social media for personal use, so don’t just hand your social management to the intern or receptionist…

    Lush Digital- 15 readers -
  • 5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

    … offering “the best” product or service. Instead, it’s the purpose behind the creation and execution of those best-in-class products and services that drives success for all involved. Of course, social media marketing is playing a major role in spurring awareness, engagement and action around what purposeful companies are all about. From breathtaking…

    TopRank®in Social- 13 readers -
  • 9 Awesome Reasons to Use Infographics in your Content Marketing

    We live in an age of “Big Data“..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.

    Jeff Bullas/ Jeffbullas's Blog- 11 readers -
  • Effects Of Google Ranking On Any Site’s Life

    … Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any sites that might…

    ppc.orgin Paid Search Google- 16 readers -
  • Facebook Wants You to Trust & Optimize Ads with Just Two Metrics

    Facebook is making a concerted effort to get all advertisers using only two metrics: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these changes.

    Portent, Inc- 14 readers -
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