Social Media 2015

  • The State of Content Marketing 2015 [INFOGRAPHIC]

    … cited content marketing as their top digital tool for the year, ahead of big data (14.6 percent) and marketing automation (12.8 percent). Social media marketing (8.9 percent) finished fifth. Marketers stated that improving customer relationship/loyalty, boosting engagement and raising brand awareness were their top content marketing goals…

    Shea Bennett/ Inside Facebookin Social Content- 29 readers -
  • 70% of Marketers Will Increase Social Media Spend in 2015

    … The vast majority of marketers will increase their social media advertising spend in 2015, reveals a new study. In their State of Marketing 2015 report, Salesforce polled 5,000 marketers about their budgetary changes for this year and found that 70 percent of respondents planned to boost social media ad spend. 70 percent said…

    Shea Bennett/ AllTwitterin Social Twitter- 27 readers -
  • 10 Marketing Predictions for 2015 [INFOGRAPHIC]

    … What’s been the marketing story of 2014? Content marketing? Perhaps. It’s certainly consumed a lot of digital column inches. But, now that we find ourselves in the tail end of the year, we’re itching for something new. So, here’s the big question: what’s coming next? A better use of marketing data and analytics? CMOs spent 8 percent…

    Shea Bennett/ AllTwitterin Content Facebook Twitter- 4 readers -
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