Social Media Advertising

  • Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

    … reported that they closed a browser or exited a website because of an autoplaying ad or a pop up. So what’s a marketer to do? As HubSpot so eloquently put it: “Marketers who want to connect with potential customers must supplement their target’s online experience, not interrupt it.” To me, this means leveraging digital advertising when it makes sense…

    TopRank®in Paid Search- 20 readers -
  • The 3 Most Effective Ways to Grow Your Email List

    … list. The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms. But growing that list can be a daunting task. It’s hard to know where to invest your limited resources. Ascend2 recently tackled this question in its annual email list growth survey. Below…

    Joe Lazauskas/ The Content Strategistin Social EMail- 18 readers -
  • Boost Your Social Media Advertising Success with These 6 Pro Tips!

    … Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every…

    TopRank®in Social- 18 readers -
  • 7 Quick Tips to Get More Out of Your Instagram Ads

    …, and this number is likely to surpass other social channels like Twitter by 2017. Instagram is becoming one of the top channels for marketers, likely due to the fact that visual media is far more useful for engaging audiences than other traditional marketing channels online. Whether this popularity is caused by the expansion of mobile technology…

    Jeffbullas's Blogin Social- 20 readers -
  • The Scary Truth About How Retargeting Ads Influence Your Behavior

    As a consumer, I HATE retargeting ads because they work so well. As a marketer, I LOVE retargeting ads because they work so well. Tale of retargeting You’re at your desk, daydreaming about being somewhere else. Maybe you wish you were sitting back with a book at the beach. Maybe you wish you were hiking along the Appalachian Trail. Maybe you wish you were letting loose in Las Vegas.

    Jeffbullas's Blog- 15 readers -
  • Facebook Vs Twitter Advertising: Where Should You Invest?

    … minutes, what could you expect? It’s quickly becoming a “pay to play” marketing world. You’re already spending time and money managing Facebook and Twitter and now you’re being told if you want your content to get seen, you need to spend even more money by adding social media advertising into your marketing mix. When we first heard about…

    Jeffbullas's Blogin Social Facebook Twitter- 11 readers -
  • How to Optimize Your Mobile Social Media Ads

    … social media ads for mobile. #1: Use Simple Copy and Bold Imagery Advertising on mobile means that people will view your ads on a much smaller screen than a desktop monitor. Because of this, you need to make sure your ads are still visible and carry the same impact when viewed on mobile devices. Ads for desktop have the screen space to contain…

    Social Media Examinerin Social How To's- 19 readers -
  • 7 Weird Social Media Marketing Habits All Marketers Need to Break NOW

    … be the difference between a user scrolling past your content entirely, and clicking to engage further. Each social media platform has their own specifications for social images shared in-stream, so make sure that you are optimizing these visuals for a better user experience. #7 – PRETENDING Advertising Isn’t Important Let’s face it, the increase…

    Ashley Zeckman/ TopRank®in Social- 33 readers -
  • TopRank Marketing’s Paid Search Predictions for 2016

    … of digital marketing. Starting off the series is this post, stock full of paid search predictions for the coming year. Below you’ll find insight into some of the key topics and trends that are building steam at TopRank Marketing and will only continue to increase in 2016. Social Advertising Worldwide, social media advertising spend is projected…

    TopRank®in Paid Search- 19 readers -
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