Social Media Advertising

  • FTC Social Media Disclosures to Protect your Brand

    … Seen an increase in social media posts from celebrities and influencers using “#ad” or “#sponsored” lately? That’s because the FTC (Federal Trade Commission) has been cracking down on social media influencers and their paid relationships with brands. After seeing an influx in celebrity and influencer endorsements and ads on popular social sites…

    Acceleration Partners- 15 readers -
  • Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

    … reported that they closed a browser or exited a website because of an autoplaying ad or a pop up. So what’s a marketer to do? As HubSpot so eloquently put it: “Marketers who want to connect with potential customers must supplement their target’s online experience, not interrupt it.” To me, this means leveraging digital advertising when it makes sense…

    TopRank®in Paid Search- 24 readers -
  • The 3 Most Effective Ways to Grow Your Email List

    As a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker. “Would you like some lead gen with that?” These goals vary greatly since content marketing can impact everything from sales to customer experience, but there’s one goal that’s pretty universal: growing your email list.

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • Boost Your Social Media Advertising Success with These 6 Pro Tips!

    … brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year…

    TopRank®in Social- 18 readers -
  • 7 Quick Tips to Get More Out of Your Instagram Ads

    …, and this number is likely to surpass other social channels like Twitter by 2017. Instagram is becoming one of the top channels for marketers, likely due to the fact that visual media is far more useful for engaging audiences than other traditional marketing channels online. Whether this popularity is caused by the expansion of mobile technology…

    Jeffbullas's Blogin Social- 22 readers -
  • Facebook Vs Twitter Advertising: Where Should You Invest?

    … minutes, what could you expect? It’s quickly becoming a “pay to play” marketing world. You’re already spending time and money managing Facebook and Twitter and now you’re being told if you want your content to get seen, you need to spend even more money by adding social media advertising into your marketing mix. When we first heard about…

    Jeffbullas's Blogin Social Facebook Twitter- 11 readers -
  • How to Optimize Your Mobile Social Media Ads

    … social media ads for mobile. #1: Use Simple Copy and Bold Imagery Advertising on mobile means that people will view your ads on a much smaller screen than a desktop monitor. Because of this, you need to make sure your ads are still visible and carry the same impact when viewed on mobile devices. Ads for desktop have the screen space to contain…

    Social Media Examinerin Social How To's- 21 readers -
  • 7 Weird Social Media Marketing Habits All Marketers Need to Break NOW

    … be the difference between a user scrolling past your content entirely, and clicking to engage further. Each social media platform has their own specifications for social images shared in-stream, so make sure that you are optimizing these visuals for a better user experience. #7 – PRETENDING Advertising Isn’t Important Let’s face it, the increase…

    Ashley Zeckman/ TopRank®in Social- 33 readers -
  • Everything You Need to Know About Facebook Canvas Ads

    16 March 2016 BY Tara West Estimated reading time: 9 minutes, 35 seconds Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of Canvas ads, a ...

    Tara West/ State of Digital- 36 readers -
  • UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

    Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer. UK social network ad spend is forecast to reach £761 million through 2014, representing 10.5 percent of all UK digital ad revenues – a 5 ...

    Shea Bennett/ AllTwitter- 9 readers -
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