Social Media Analytics

    • Adapting To The NEW Consumer With Better Analytics

      By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones, ...

      {grow}- 11 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 10 readers -
  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is leading SaaS social media monitoring and competitive intelligence company utilized by enterprise companies and the agencies working with them. The company offers multiple solutions: Digimind Social – for understanding your audience, measuring your social marketing ROI, and analyzing your reputation. Digimind Intelligence – offers…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • Top Social Media Analytics Providers

    … Social media analytics providers are the solution to a problem marketers have long bemoaned: the difficulty of measuring the R.O.I. of social media marketing. It is true that most social media websites don’t provide enough actionable data to build a comprehensive system for measuring a company’s R.O.I on their platforms. However, there…

    Growmapin Social- 17 readers -
  • Twitter Analytics: The Only Guide You’ll Ever Need

    … growth Profile of followers Engagement rate Link clicks. Price: Free. Action: Read this post on Twitter analytics. 2. Simply Measured Simply Measured provides a very comprehensive social media analytics platform, which includes Twitter. Some of the functionality includes: Profile analysis Competitive analysis and benchmarking…

    Ian Cleary/ RazorSocialin Social- 23 readers -
  • Your marketing success may hinge on Gray Social Media

    … with them. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment. Perhaps much of our dark social media really isn’t that dark because we’re just not looking for their signals…

    {grow}in Social- 21 readers -
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