Social Media Analytics

  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is leading SaaS social media monitoring and competitive intelligence company utilized by enterprise companies and the agencies working with them. The company offers multiple solutions: Digimind Social – for understanding your audience, measuring your social marketing ROI, and analyzing your reputation. Digimind Intelligence – offers…

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • Top Social Media Analytics Providers

    … Social media analytics providers are the solution to a problem marketers have long bemoaned: the difficulty of measuring the R.O.I. of social media marketing. It is true that most social media websites don’t provide enough actionable data to build a comprehensive system for measuring a company’s R.O.I on their platforms. However, there…

    Growmapin Social- 11 readers -
  • Twitter Analytics: The Only Guide You’ll Ever Need

    … growth Profile of followers Engagement rate Link clicks. Price: Free. Action: Read this post on Twitter analytics. 2. Simply Measured Simply Measured provides a very comprehensive social media analytics platform, which includes Twitter. Some of the functionality includes: Profile analysis Competitive analysis and benchmarking…

    Ian Cleary/ RazorSocialin Social- 20 readers -
  • Your marketing success may hinge on Gray Social Media

    … with them. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment. Perhaps much of our dark social media really isn’t that dark because we’re just not looking for their signals…

    {grow}in Social- 20 readers -
  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    … impact on the bottom line. “As companies begin to connect the dots between online influence and offline activities, real dollar values can be placed on customers and the demonstrated impact of their influence.” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s…

    {grow}in Social Google Twitter- 5 readers -
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