Social Media And Authenticity

  • The stress of authenticity and other reasons social media is exhausting

    … connecting with others emotionally and showing empathy. While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. So when I’m representing myself and my company online I’m constantly walking a tightrope of what’s expected, what’s…

    {grow}in Social- 26 readers -
  • Social media, authenticity and the human brand

    …: How important is establishing your personal social media “character?” The difference between transparency and authenticity The burden, privilege, and complexities of representing your brand online The tightrope between personal and professional revelations on the web Drawing the line — over-sharing and personal authenticity in service…

    {grow}in Social Google Facebook- 16 readers -
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