Social Media And Authenticity

  • The stress of authenticity and other reasons social media is exhausting

    … By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency &…

    {grow}in Social- 27 readers -
  • Social media, authenticity and the human brand

    …: How important is establishing your personal social media “character?” The difference between transparency and authenticity The burden, privilege, and complexities of representing your brand online The tightrope between personal and professional revelations on the web Drawing the line — over-sharing and personal authenticity in service…

    {grow}in Social Google Facebook- 18 readers -