Social Media And Brands

  • How to Make Super Bowl Marketing Magic Last All Year Long

    … reach and engagement, shifts in brand sentiment, visits to landing pages, likes/follows on social media, email sign-ups, coupon redemptions…you name it! The impact of a Super Bowl ad (or any other type of marketing) is measurable in real-time, provided you’ve selected KPIs in advance and laid the groundwork to capture the necessary data. So…

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