Social Media And Politics

    • What to do if the president tweets you

      By Mark W. Schaefer I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! Twitter is consistently ...

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  • An insider’s view of the American election and its meaning for marketers

    … of “social desirability bias” and how it shows up on social media Was the election won on Twitter? How big data and analytics delivered the election win The importance of the focused message and a movement The impact of fake news If you listen to one podcast, it would probably be This American Life with Ira Glass. But if you listen to TWO…

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  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    …, and I could I convey to her when an issue was dire to me? These questions were looming in the back of my mind when Maria Yuan reached out to me to hunt her new product IssueVoter on Product Hunt. It seemed like providence. IssueVoter solved all three questions for me. IssueVoter is a bit like Tinder for politics. Once you specify topics that you…

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  • Social media, technology and dirty politics

    … by … who knows? Is Hillary Clinton the dirtiest politician ever, as her opponent claims? Well, American politics has been filled with some pretty notorious cads. Over the years I’ve devoured Robert Caro’s voluminous set of books about The Years of Lyndon Johnson. Johnson was pretty much a political monster. The difference is, we didn’t have social media…

    {grow}in Social- 11 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

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  • Five ideas: Constructive engagement in destructive times

    … had always believed knowing as much as possible was the way to go, but there’s ‘wrong’ information. Most news businesses around the world depend on selling advertising space, and to achieve that, they need the most eyeballs. Which means they produce emotionally stirring snippets that hook the consumer without enlightening him. Good for them, bad…

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  • 5 Ways Twitter is changing the world (despite what the critics say)

    … account …” Why do powerful people, celebrities, and even governments turn to Twitter at these critical events? Because there is no media channel on earth with the reach and opportunity for a viral response than Twitter. It is public, unfiltered, intimate, real-time, and rapid … the perfect channel for provocative news. Of course sometimes even a casual…

    {grow}in Social Twitter- 20 readers -
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