Social Media And Politics

    • Does every brand need to take a political stand?

      By Mark Schaefer On a recent interview, I was asked if we are moving to a day when every brand and company will be forced to take a stand on politics and issues of the day. My tongue-in-cheek answer was “No, sometimes you just want a hamburger or a carwash without a debate!” I don’t think everything in our lives will be politicized. That would simply be exhausting.

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  • The Business Case for Social Network Subscriptions

    … By Avtar Ram Singh, {grow} Contributing Columnist For the last few years, there’s been continuous discussion around the negative effects of using a social network. Perhaps this conversation first kicked off in 2012 when an article surfaced on Psychology Today, with research about the regular dopamine hits users of a social network get from…

    {grow}in Social- 12 readers -
  • 10 Profound digital marketing trends to you need to know about now

    …. 80 percent can’t measure their social media effort or content marketing. A majority of marketers admit they don’t understand their martech stack. However, I’m starting to see evidence that companies big and small are starting to question these practices and begin to re-set in a dramatic fashion. There are too many people in marketing…

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  • Heed these 3 social media lessons in politically-charged times

    … the past months because they betrayed the ‘brand promise’ of their social media profiles. Authors and online content creators who I counted on to share messages about their expertise now unleash political rants and controversial statements. I feel betrayed as their best content gets drowned in the rants. I know I’m not alone. I’ve seen some…

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  • How business strategy is being re-invented by social media

    … By Mark Schaefer My friend Mitch Joel has been on a roll lately. I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch. If you don’t yet subscribe to his blog Six Pixels of Separation, you should! One of his recent posts inspired today’s topic … and it’s…

    {grow}in Social How To's- 32 readers -
  • What to do if the president tweets you

    …-point accountability and speed in a crisis, and the same is true if the president should tweet at you. There should be preparation, a social media policy in place, and a clear line of accountability, involving legal and your PR agency if necessary. The ultimate spokesperson should be a senior company representative, not an agency. If a company does…

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  • The difference between “free speech” and politicizing your brand

    …. What about the woman who had her employer step in on her very polarizing social media post? In this example, she is an indirect company representative. Whether you like it or not, you are always “on.” When people post in their bios “all views are my own,” that really has no bearing on reality. You always represent other things — your company, your…

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  • An insider’s view of the American election and its meaning for marketers

    … of “social desirability bias” and how it shows up on social media Was the election won on Twitter? How big data and analytics delivered the election win The importance of the focused message and a movement The impact of fake news If you listen to one podcast, it would probably be This American Life with Ira Glass. But if you listen to TWO…

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  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head…

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  • Social media, technology and dirty politics

    … by … who knows? Is Hillary Clinton the dirtiest politician ever, as her opponent claims? Well, American politics has been filled with some pretty notorious cads. Over the years I’ve devoured Robert Caro’s voluminous set of books about The Years of Lyndon Johnson. Johnson was pretty much a political monster. The difference is, we didn’t have social media…

    {grow}in Social- 17 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

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  • Five ideas: Constructive engagement in destructive times

    … on the other side of the screen. Here are my approaches to constructive engagement in the online world… 1) You don’t need to comment on THAT Every major social media platform is free, which means users feel free to share everything. It seduces our self-inflated ego, because we believe all of our opinions matter. We overproduce content and comment as much…

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