Social Media And Politics

    • 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

      {grow}- 21 readers -
  • Heed these 3 social media lessons in politically-charged times

    … the past months because they betrayed the ‘brand promise’ of their social media profiles. Authors and online content creators who I counted on to share messages about their expertise now unleash political rants and controversial statements. I feel betrayed as their best content gets drowned in the rants. I know I’m not alone. I’ve seen some…

    {grow}- 13 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 32 readers -
  • What to do if the president tweets you

    … views and opinions on the world’s viral machine. However, is use of the platform may be … unique. Twitter as a weapon The beauty of Twitter is that it is the most human-powered social media platform. All the best stuff on Twitter has been invented by its users, not by the company. Hashtags. Twitter Chats. Twitter games. But the thing that’s…

    {grow}- 36 readers -
  • The difference between “free speech” and politicizing your brand

    …. What about the woman who had her employer step in on her very polarizing social media post? In this example, she is an indirect company representative. Whether you like it or not, you are always “on.” When people post in their bios “all views are my own,” that really has no bearing on reality. You always represent other things — your company, your…

    {grow}- 35 readers -
  • An insider’s view of the American election and its meaning for marketers

    … of “social desirability bias” and how it shows up on social media Was the election won on Twitter? How big data and analytics delivered the election win The importance of the focused message and a movement The impact of fake news If you listen to one podcast, it would probably be This American Life with Ira Glass. But if you listen to TWO…

    {grow}- 23 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head…

    {grow}- 15 readers -
  • Social media, technology and dirty politics

    … by … who knows? Is Hillary Clinton the dirtiest politician ever, as her opponent claims? Well, American politics has been filled with some pretty notorious cads. Over the years I’ve devoured Robert Caro’s voluminous set of books about The Years of Lyndon Johnson. Johnson was pretty much a political monster. The difference is, we didn’t have social media…

    {grow}in Social- 17 readers -
  • Are you unknowingly supporting hate speech?

    … By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about…

    {grow}- 17 readers -
  • Five ideas: Constructive engagement in destructive times

    … people would be required by law to work to provide the necessary funds?” Smart questions can steer a conversation in constructive ways. That’s also why the best coaches and mentors pose insightful questions so their clients actually find the answer within themselves. 5) Listen. Show genuine interest A lot of misunderstanding comes through lack…

    {grow}- 15 readers -
Get the top posts daily into your mailbox!