Social Media And Politics

  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 30 readers -
  • What to do if the president tweets you

    … views and opinions on the world’s viral machine. However, is use of the platform may be … unique. Twitter as a weapon The beauty of Twitter is that it is the most human-powered social media platform. All the best stuff on Twitter has been invented by its users, not by the company. Hashtags. Twitter Chats. Twitter games. But the thing that’s…

    {grow}- 32 readers -
  • An insider’s view of the American election and its meaning for marketers

    … of “social desirability bias” and how it shows up on social media Was the election won on Twitter? How big data and analytics delivered the election win The importance of the focused message and a movement The impact of fake news If you listen to one podcast, it would probably be This American Life with Ira Glass. But if you listen to TWO…

    {grow}- 18 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    …, and I could I convey to her when an issue was dire to me? These questions were looming in the back of my mind when Maria Yuan reached out to me to hunt her new product IssueVoter on Product Hunt. It seemed like providence. IssueVoter solved all three questions for me. IssueVoter is a bit like Tinder for politics. Once you specify topics that you…

    {grow}- 14 readers -
  • Social media, technology and dirty politics

    … by … who knows? Is Hillary Clinton the dirtiest politician ever, as her opponent claims? Well, American politics has been filled with some pretty notorious cads. Over the years I’ve devoured Robert Caro’s voluminous set of books about The Years of Lyndon Johnson. Johnson was pretty much a political monster. The difference is, we didn’t have social media…

    {grow}in Social- 16 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

    {grow}- 11 readers -
  • Five ideas: Constructive engagement in destructive times

    … on the other side of the screen. Here are my approaches to constructive engagement in the online world… 1) You don’t need to comment on THAT Every major social media platform is free, which means users feel free to share everything. It seduces our self-inflated ego, because we believe all of our opinions matter. We overproduce content and comment as much…

    {grow}- 14 readers -
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