Social Media And Sales

  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

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  • Adjusting to the new sales strategies with Anthony Iannarino

    … of becoming known. Today, I’m highlighting Anthony Iannarino, an author, speaker, and consultant who specializes in modern sales strategy. Like many people in my book, Anthony overcame severe personal obstacles to become known — in his case, a surgery that removed part of his brain! Let’s hear how his personal authority evolved on the web: Mark…

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  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

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  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

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  • Adapting To The NEW Consumer With Better Analytics

    … when digital friend Hessie Jones, Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Hessie went on to say that the new consumer needs more context for tracking performance, so I decided to interview her and find out exactly what she means, how she defines the new consumer, and how our marketing goals…

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  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 22 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 17 readers -
  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 15 readers -
  • 3 Ways to know your prospects as well as they know you!

    …. That is, getting to know them. Understanding what it is they’re looking for, and then giving them that. Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? First, the marketing jargon. Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps…

    {grow}in EMail- 18 readers -
  • The Data-Driven Sales Team: Why Social Selling Works

    … the workshop … and then go back to their notebooks and Rolodex files. I once had a sales person in Europe challenge me about the use of data and technology in sales: “My customer wants to see me EYE TO EYE,” he exclaimed. “And so I don’t need your data to do that.” Of course social selling is more than data. It is a new mindset, a cultural shift…

    {grow}in Display- 14 readers -
  • Are marketers getting lost in the Dark Funnel?

    … into content you publish on other platforms (press releases, op-ed pieces, external blogs, etc) to see engagement around long-form external content My company, gShift, launched one of the first smart URL system, kontextURLs. This technology enables marketers to track on-site and off-site content engagement metrics with infinite levels of tagging…

    {grow}in Social Content- 27 readers -
  • How to create an amazing social media marketing workshop

    … I receive a lot of questions from people who are creating their first social media class or workshop. I have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. Here are some tips, tricks…

    {grow}in Social How To's- 10 readers -
  • Are marketers becoming redundant?

    … provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please…

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  • New research: An exceptional path to social selling success

    … proof” articles from other media sites on the company blog. B2B buyers seem to appreciate high quality images. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Developing buyer personas aid many social selling efforts but they must be adjusted on an on-going basis to reflect changing business…

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  • The dangerous confusion of sales and content marketing

    … By Tom Webster, {grow} Community Member Recently, I had the pleasure of attending a keynote speech by Daniel Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, at the Inbound conference in Boston. In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Nearly every hand went up–it seems…

    {grow}in Content- 25 readers -
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