Social Media And Sales

    • The Easiest Way to Nurture Leads with Content Marketing

      By Brooke B. Sellas, {grow} Contributing Columnist So you want to nurture leads with content marketing. Google it, and you’ll find a million and one posts with brawny frameworks that you’ll need a Ph.D. to execute. I don’t know about you, but sometimes I’m looking for the easiest or fastest route. So here it is.

      {grow}in Social EMail Content- 10 readers -
  • 17 Lead Generation Tactics Every Marketer Should Try

    … when I partnered with other agencies or service providers. For example, a friend of mine runs a marketing consulting business but he doesn’t “do” social media marketing tasks. When his clients ask him if he does this, he refers them to me. In turn, we pay a referral fee based on the income we receive. It makes sense for him to pass the leads…

    {grow}- 11 readers -
  • The difference between social selling and social spamming

    … By Mark Schaefer Marketing technology now provides us with this intoxicating opportunity to automate our sales messages … we can blast product pitches to hundreds, thousands, maybe even millions of people through LinkedIn, email, Twitter and other channels. But just because you CAN doesn’t mean you SHOULD. The amount of automated sales spam I…

    {grow}- 23 readers -
  • How I make money: My 18 sources of online revenue

    … of original insights on social media, content, and digital marketing strategy, so this has been a great niche for me. It takes a lot of preparation but I enjoy the intellectual challenge. For example, I did a half-day workshop for Carlsberg Brewing in Russia that pushed me to the limit. It equired an intensd amount of preparation and research…

    {grow}in Affiliate How To's- 12 readers -
  • Is Amazon Spark primed for new social network success?

    … By Mark Schaefer Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results … Meerkat Ello Path Google+ It’s a tricky business. A new social platform needs to solve a unique customer problem or find an under-served niche and then avoid assassination…

    {grow}in Social- 15 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 24 readers -
  • Social media engagement is a lousy metric

    … me for a speech, workshop, or consulting engagement, I’ve never heard of the person before. Doesn’t that seem weird? All that time, all that content, all that engagement, and I’ve never heard of the people who become my biggest customers. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing…

    {grow}in Social- 20 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … content team was disbanded and the social media accounts were mothballed about the same time. I reached out to the company for comment but they would not respond to my request. One former team member told me “I weep when I think about the lost Sharpie opportunity. I weep when I think about the fans — we were so connected to them.” Sharpie had done…

    {grow}- 30 readers -
  • Adjusting to the new sales strategies with Anthony Iannarino

    … of becoming known. Today, I’m highlighting Anthony Iannarino, an author, speaker, and consultant who specializes in modern sales strategy. Like many people in my book, Anthony overcame severe personal obstacles to become known — in his case, a surgery that removed part of his brain! Let’s hear how his personal authority evolved on the web: Mark…

    {grow}- 23 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 29 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 16 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 31 readers -
  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 24 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … eliciting a public reaction that would show up as an indicator of engagement. In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. Facebook research shows that 90 percent of people who saw an ad and bought a product…

    {grow}in Content- 19 readers -
  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 18 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 24 readers -
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