Social Media And Sales

  • Adjusting to the new sales strategies with Anthony Iannarino

    … of becoming known. Today, I’m highlighting Anthony Iannarino, an author, speaker, and consultant who specializes in modern sales strategy. Like many people in my book, Anthony overcame severe personal obstacles to become known — in his case, a surgery that removed part of his brain! Let’s hear how his personal authority evolved on the web: Mark…

    {grow}- 21 readers -
  • What does digital transformation mean to marketing?

    … to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach…

    {grow}- 18 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 13 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 16 readers -
  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 20 readers -
  • Why the sales funnel is alive and well and living on the web

    … and sales resources up-funnel. Most have chosen the latter and re-prioritized content. In this model content production is in equilibrium with the guard rails of the buyer’s journey. But still, consumers are free to move about the funnel however they wish. Implications Many brands, up until now, relied on inbound channels like search and social…

    {grow}in Content- 14 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 13 readers -
  • The Data-Driven Sales Team: Why Social Selling Works

    … the workshop … and then go back to their notebooks and Rolodex files. I once had a sales person in Europe challenge me about the use of data and technology in sales: “My customer wants to see me EYE TO EYE,” he exclaimed. “And so I don’t need your data to do that.” Of course social selling is more than data. It is a new mindset, a cultural shift…

    {grow}in Display- 12 readers -
  • Are marketers getting lost in the Dark Funnel?

    … into content you publish on other platforms (press releases, op-ed pieces, external blogs, etc) to see engagement around long-form external content My company, gShift, launched one of the first smart URL system, kontextURLs. This technology enables marketers to track on-site and off-site content engagement metrics with infinite levels of tagging…

    {grow}in Social Content- 22 readers -
  • How to create an amazing social media marketing workshop

    … I receive a lot of questions from people who are creating their first social media class or workshop. I have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. Here are some tips, tricks…

    {grow}in Social How To's- 9 readers -
  • Are marketers becoming redundant?

    … provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please…

    {grow}- 13 readers -
  • New research: An exceptional path to social selling success

    … it. It fails 97 percent of the time and with social selling there is no need for that any more. Content as sales catalyst Strategic and consistent content is providing a competitive advantage for sales organizations. CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products…

    {grow}- 19 readers -
  • The dangerous confusion of sales and content marketing

    … conversation hierarchy is important to your marketing strategy Case study: Social media engagement as a point of differentiation A new process to quantify content marketing success Four overlooked B2B marketing ideas you can use now Five trends transforming content marketing …

    {grow}in Content- 23 readers -
  • Four overlooked B2B marketing ideas you can use now

    … their own account based advertising programs as well. And don’t overlook the potential of social advertising to reach specific companies cost effectively. 2. Social media advertising Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. It still has the stigma of a personal and consumer channel. And while few…

    Eric Wittlake/ {grow}in Social Facebook- 24 readers -
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