Social Media And Sales

  • What it’s like to be hugged by a brand. Literally.

    … world, you can’t ignore that the consumer is your most important advocate. “There’s a hunger for real intimacy and experience. Brands need to be more human and authentic. They should stop trying to be perfect. Human-centric brands should treat customers as friends, becoming an integral part of their lifestyle. Brands should be more like humans…

    {grow}- 10 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 12 readers -
  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 16 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 13 readers -
  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 10 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 11 readers -
  • The Data-Driven Sales Team: Why Social Selling Works

    … the workshop … and then go back to their notebooks and Rolodex files. I once had a sales person in Europe challenge me about the use of data and technology in sales: “My customer wants to see me EYE TO EYE,” he exclaimed. “And so I don’t need your data to do that.” Of course social selling is more than data. It is a new mindset, a cultural shift…

    {grow}in Display- 11 readers -
  • Are marketers getting lost in the Dark Funnel?

    … By Krista LaRiviere, {grow} Community Member The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address…

    {grow}in Social Content- 17 readers -
  • How to create an amazing social media marketing workshop

    … I receive a lot of questions from people who are creating their first social media class or workshop. I have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. Here are some tips, tricks…

    {grow}in Social How To's- 9 readers -
  • Are marketers becoming redundant?

    … provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please…

    {grow}- 12 readers -
  • New research: An exceptional path to social selling success

    … “Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. So often we have training and expectations and then sales people go right back to the way they have always done things. That’s why I was so pleased to see some real research come out on this topic from Dr. Ari…

    {grow}- 17 readers -
  • The dangerous confusion of sales and content marketing

    … By Tom Webster, {grow} Community Member Recently, I had the pleasure of attending a keynote speech by Daniel Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, at the Inbound conference in Boston. In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Nearly every hand went up–it seems…

    {grow}in Content- 22 readers -
  • Four overlooked B2B marketing ideas you can use now

    … their own account based advertising programs as well. And don’t overlook the potential of social advertising to reach specific companies cost effectively. 2. Social media advertising Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. It still has the stigma of a personal and consumer channel. And while few…

    Eric Wittlake/ {grow}in Social Facebook- 20 readers -
  • Using content-related quizzes to generate leads

    … lead generation. If you incorporate these quizzes into social media, you’ll increase the size of the audience you’re targeting, doubling the amount of leads you obtain. Let’s go over three practical ways to generate leads using quizzes. I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas…

    {grow}in Content- 13 readers -
  • Why conversation hierarchy is important to your marketing strategy

    …? Could we turn this rather boring, commodity product into a viral sensation like Blendtec? Anything is possible, but you have to ask yourself … would it be more effective to drive sales by offering an in-store point of purchase coupon, or by producing a wacky video series about ladders? In a world that has gone a bit social media crazy, I think…

    {grow}in Social Content Facebook- 17 readers -
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