Social Media And Sales

    • The difference between social selling and social spamming

      By Mark Schaefer Marketing technology now provides us with this intoxicating opportunity to automate our sales messages … we can blast product pitches to hundreds, thousands, maybe even millions of people through LinkedIn, email, Twitter and other channels. But just because you CAN doesn’t mean you SHOULD. The amount of automated sales spam I receive has just gone out of control.

      {grow}- 21 readers -
  • How I make money: My 18 sources of online revenue

    … the last few years as the university has introduced more online options. 6. Coaching Providing personal branding advice to executives is my fastest-growing revenue stream. This growth has been generated by the success of my book KNOWN. People have certainly bought in to the value of developing a personal brand and I am really enjoying my new work…

    {grow}in Affiliate How To's- 12 readers -
  • Is Amazon Spark primed for new social network success?

    …. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Get your Marketing Companion 30-day free trial by heading to BuzzSumo is the world’s best way to discover, analyze and amplify…

    {grow}in Social- 15 readers -
  • A significant content insight if you’re marketing personal services

    … observations I made: All of their new business was coming from existing human connections, not content. The content being created on their site was not attached to a person. You could not tell who wrote the post. There was only one video on the site and it was almost a year old. The blog posts were primarily about company processes, not customer…

    {grow}- 22 readers -
  • Social media engagement is a lousy metric

    … By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments…

    {grow}in Social- 20 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

    {grow}- 30 readers -
  • Adjusting to the new sales strategies with Anthony Iannarino

    … By Mark Schaefer The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. One of the things that impacted me profoundly is the discovery that all of them followed the same four steps to do it. From time to time, I want to feature people I meet along the way who can relate their own journey…

    {grow}- 23 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 26 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 16 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 28 readers -
  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 24 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … brand’s image and change attitudes of customers? To figure this out, we’re going to have to go old school and apply some online and offline polling, as we have done in traditional media for decades. I see too many marketers relying too much on dashboards. It’s time to dig deeper. Reaction Ultimately our marketing my produce a reaction. Did I cause…

    {grow}in Content- 19 readers -
  • Why the sales funnel is alive and well and living on the web

    … and sales resources up-funnel. Most have chosen the latter and re-prioritized content. In this model content production is in equilibrium with the guard rails of the buyer’s journey. But still, consumers are free to move about the funnel however they wish. Implications Many brands, up until now, relied on inbound channels like search and social…

    {grow}in Content- 18 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 24 readers -
  • The Data-Driven Sales Team: Why Social Selling Works

    … the workshop … and then go back to their notebooks and Rolodex files. I once had a sales person in Europe challenge me about the use of data and technology in sales: “My customer wants to see me EYE TO EYE,” he exclaimed. “And so I don’t need your data to do that.” Of course social selling is more than data. It is a new mindset, a cultural shift…

    {grow}in Display- 14 readers -
  • Are marketers getting lost in the Dark Funnel?

    … the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Many marketers…

    {grow}in Social Content- 27 readers -
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