Social Media And Sales

    • What does digital transformation mean to marketing?

      Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...

      {grow}- 17 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 11 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 14 readers -
  • Should your content generate leads or relationships?

    …. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” Clearly the Hubspot model is built on leads. If you opt-in to something on their site, you’ll probably get a sales call within 24 hours. But is that the most effective way for everyone to build a business? For a long time I’ve…

    {grow}in Content- 18 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 14 readers -
  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 12 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 12 readers -
  • The Data-Driven Sales Team: Why Social Selling Works

    … the workshop … and then go back to their notebooks and Rolodex files. I once had a sales person in Europe challenge me about the use of data and technology in sales: “My customer wants to see me EYE TO EYE,” he exclaimed. “And so I don’t need your data to do that.” Of course social selling is more than data. It is a new mindset, a cultural shift…

    {grow}in Display- 11 readers -
  • Are marketers getting lost in the Dark Funnel?

    … for detailed, segmented Dark Funnel reporting. We have a free guide to tracking off-site content available if you want to go deeper on this topic. Influence Marketing Analytics Influence marketing has become a prominent component in many content strategies. Marketers recognize the opportunity and value in “borrowing” the deep trust of relevant, talented…

    {grow}in Social Content- 18 readers -
  • How to create an amazing social media marketing workshop

    … I receive a lot of questions from people who are creating their first social media class or workshop. I have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. Here are some tips, tricks…

    {grow}in Social How To's- 9 readers -
  • Are marketers becoming redundant?

    … provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please…

    {grow}- 12 readers -
  • New research: An exceptional path to social selling success

    … proof” articles from other media sites on the company blog. B2B buyers seem to appreciate high quality images. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Developing buyer personas aid many social selling efforts but they must be adjusted on an on-going basis to reflect changing business…

    {grow}- 17 readers -
  • The dangerous confusion of sales and content marketing

    … conversation hierarchy is important to your marketing strategy Case study: Social media engagement as a point of differentiation A new process to quantify content marketing success Four overlooked B2B marketing ideas you can use now Five trends transforming content marketing …

    {grow}in Content- 22 readers -
  • Four overlooked B2B marketing ideas you can use now

    … their own account based advertising programs as well. And don’t overlook the potential of social advertising to reach specific companies cost effectively. 2. Social media advertising Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. It still has the stigma of a personal and consumer channel. And while few…

    Eric Wittlake/ {grow}in Social Facebook- 22 readers -
  • Using content-related quizzes to generate leads

    By JP Misenas, {grow} Community Member Inquisitive thinking is what spurs humans to find answers to questions, even if these questions have little to do with their everyday lives. You’ve seen them before. Questions like “How much do you really know about movies?” “What kind of pizza topping are you?” or “Which celebrity are you most similar to?” These catchy titles are the ...

    {grow}- 14 readers -
  • Why conversation hierarchy is important to your marketing strategy

    …? Could we turn this rather boring, commodity product into a viral sensation like Blendtec? Anything is possible, but you have to ask yourself … would it be more effective to drive sales by offering an in-store point of purchase coupon, or by producing a wacky video series about ladders? In a world that has gone a bit social media crazy, I think…

    {grow}in Social Content Facebook- 18 readers -
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