Social Media And Sales

    • Adjusting to the new sales strategies with Anthony Iannarino

      By Mark Schaefer The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. One of the things that impacted me profoundly is the discovery that all of them followed the same four steps to do it. From time to time, I want to feature people I meet along the way who can relate their own journey of becoming known.

      {grow}- 16 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 18 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 13 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … when digital friend Hessie Jones, Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Hessie went on to say that the new consumer needs more context for tracking performance, so I decided to interview her and find out exactly what she means, how she defines the new consumer, and how our marketing goals…

    {grow}- 15 readers -
  • Should your content generate leads or relationships?

    A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Are you sure that’s the right goal?” I asked.

    {grow}- 19 readers -
  • Why the sales funnel is alive and well and living on the web

    … and sales resources up-funnel. Most have chosen the latter and re-prioritized content. In this model content production is in equilibrium with the guard rails of the buyer’s journey. But still, consumers are free to move about the funnel however they wish. Implications Many brands, up until now, relied on inbound channels like search and social…

    {grow}in Content- 14 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 12 readers -
  • The Data-Driven Sales Team: Why Social Selling Works

    … included: Data Mean Sales The amount of customer data collected from connected devices continues to grow. In order to make sense of this, organizations will need to not only employ data scientists, but also data-driven marketers as well. Dell’s recent Global Technology Adoption Index found that organizations actively using big data show 50 percent…

    {grow}in Display- 11 readers -
  • Are marketers getting lost in the Dark Funnel?

    … are now asking: Did this prospect know about us before coming to our site? How did this person hear about us? How informed are they? Have they already formed an opinion on us? Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. For the most part, prospects found your website…

    {grow}in Social Content- 20 readers -
  • How to create an amazing social media marketing workshop

    … I receive a lot of questions from people who are creating their first social media class or workshop. I have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. Here are some tips, tricks…

    {grow}in Social How To's- 9 readers -
  • Are marketers becoming redundant?

    … provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please…

    {grow}- 12 readers -
  • New research: An exceptional path to social selling success

    … proof” articles from other media sites on the company blog. B2B buyers seem to appreciate high quality images. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Developing buyer personas aid many social selling efforts but they must be adjusted on an on-going basis to reflect changing business…

    {grow}- 18 readers -
  • The dangerous confusion of sales and content marketing

    … By Tom Webster, {grow} Community Member Recently, I had the pleasure of attending a keynote speech by Daniel Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, at the Inbound conference in Boston. In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Nearly every hand went up–it seems…

    {grow}in Content- 22 readers -
  • Four overlooked B2B marketing ideas you can use now

    … their own account based advertising programs as well. And don’t overlook the potential of social advertising to reach specific companies cost effectively. 2. Social media advertising Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. It still has the stigma of a personal and consumer channel. And while few…

    Eric Wittlake/ {grow}in Social Facebook- 23 readers -
  • Using content-related quizzes to generate leads

    … lead generation. If you incorporate these quizzes into social media, you’ll increase the size of the audience you’re targeting, doubling the amount of leads you obtain. Let’s go over three practical ways to generate leads using quizzes. I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas…

    {grow}in Content- 14 readers -
Get the top posts daily into your mailbox!
More from around the web