Social Media Attribution

  • I Believe B2B Social Media Marketing Success is Exaggerated

    … and followers on social media follow you because they’re researching their next purchase and checking out your company? My guess is that’s a tiny percentage of your overall audience… and have fun trying to figure out exactly who they are. Attribution – the transition between social networks and your analytics is full of gaps, the biggest of all being sales…

    Douglas Karr/ Marketing Technology Blogin Social- 42 readers -