Social Media Benefits

  • How to Measure the Return on Investment of Social Media

    We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership articles, the direction of the c ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Social Media Marketing Benefits: Are You Driving Sales?

    …40 Social Media Marketing Benefit Related Tips [Research] Is social media important to your business? Not sure? Don’t worry you’re not alone. Many marketers have trouble tracking their social media efforts to bottom line results (aka ROI). Despite this, marketers have increased social media marketing benefits across 9 categories according…

    Heidi Cohen/ Heidi Cohenin Social- 61 readers -